Does the overcomplexity of Google AdWords cause you heartburn? Data feeds, dynamic remarketing, product listing ads. It can all get overwhelming…and expensive…fast. Yes, there are common best practices, but when it comes to applying them to your specific business seeing them in action can help you understand the big picture. Today, I’m not going to show […]
Are you tired of feeding the Google monster your money? If you want to get the most out of every dollar you spend, keep reading. If you are like most small businesses with PPC campaigns, you get calls from Google all the time offering a free consultation. If you ever take them up on that […]
To slide or not to slide, that is the question we have all faced when considering home page design elements. While there are many pros and cons to sliders, the general consensus is they are conversion rate killers and evil. Before you jump and dump your slider, you need to test it out on your own […]
Major players in ecommerce are turning their attention (and budgets) towards Pinterest as a way to generate revenue. In this post I highlight Pinterest best practices and how big brands are pinning their way to profits.