As a Shopify store owner, you probably spend a great deal of your marketing budget and energy on search engine optimization, search engine marketing, and email marketing. Perhaps you use AdWords or another pay per click channel; and do you plow time and effort into Instagram? That’s all great. The best Shopify marketing strategies are multi-channel. But have […]
Figuring out what to sell, setting up your website and generating traffic is easier said than done. Once you have the idea to start an ecommerce business, it can take a year or two to get your ducks in a row. When you’re finally ready to launch your ecommerce website, you can’t expect traffic and sales to […]
Long a staple in the ecommerce store owner’s toolkit, blogger outreach is valued for its effectiveness in bolstering brand awareness and in building high quality links, contributing to that much coveted web authority. However, Google’s recent move to penalize bloggers for failing to use a nofollow tag on outbound links when reviewing a product or […]
If you want to get your brand front of people quickly but don’t want to rely solely on SEO, then your next best move is to focus on Social Media.
Facebook, Twitter, Pinterest, Instagram, Snapchat, Google+ — they’re all social media. But the way people interact on them in regards to brands and e-commerce couldn’t be more different.
Are you still trying to market your ecommerce site using outdated techniques and strategies? Today, I interview David Amerland about increasing your ecommerce brand’s visibility online. This means you have to take a big picture approach. In this 34 minute podcast episode, I interview David Amerland about: Why Google removed shortcuts to ranking and how you […]
Are you optimizing your business for Google or your customers? Of course, you can and should do both. But if you take a look at the sea of SPAM out there, it’s obvious that many are chasing Google’s complicated algorithm. Don’t chase the wrong thing. Google is paying more attention to your website’s user experience than you […]
Got a ton of product pages and category pages? Trying to figure out which pages to optimize for what keywords? If you are looking for an ecommerce keyword research post that goes beyond the basics of search volume, CPC and competition you are in the right place. What are the best keywords for product […]
Millions of marketers use Google Keyword Planner (GKP) the wrong way. Using it to spot easy to rank keyword opportunities can cripple your marketing plan. Now, you can’t even use it for basic keyword research anymore. Or can you? Supposedly if you’re running an active Adwords campaign you’ll be able to get detailed keyword data. I run active campaigns spending more than […]
Tired of seeing big brands like Amazon or eBay rank above your site in Google search? Just because you don’t have billions to spend on marketing doesn’t mean that you can’t earn top search engine rankings. I Moved a Site From Page 4 to Position 1 in 4 Months and You Can Too When it comes to […]
Spending hours writing a single blog post is not scaleable. If you have a lot of clients or manage a large brand you understand the need to create a lot of high quality content. The problem with content marketing is that it is getting harder to produce content that stands out. In the semantic […]