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How to Increase the ROI of Your Google Product Ads by 1550% in One Month
Ecommerce Marketing

How to Increase the ROI of Your Google Product Ads by 1550% in One Month

Does the overcomplexity of Google AdWords cause you heartburn? Data feeds, dynamic remarketing, product listing ads. It can all get overwhelming…and expensive…fast.  Yes, there are common …

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Why You Can't Bank On Google Keyword Planner
Ecommerce Marketing

Why You Can’t Bank On Google’s Keyword Planner Tool

Millions of marketers use Google Keyword Planner (GKP) the wrong way. Using it to spot easy to rank keyword opportunities can cripple your marketing plan. Now, you can’t even use …

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Ecommerce Marketing

5 Truths About Authority That I Could Only Learn At AI2014

For the past year, I’ve struggled with the whole concept of authority. Sometimes the word “authority” conjures up an image of someone sitting high up …

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