Getting reviews from customers can seem like pulling teeth.
You’ve gone the extra mile crafting accurate product descriptions. You carefully package and ship each order. A little feedback would be nice, right?
Of course you want to know if your customers are happy. But product reviews can also help increase sales and search engine traffic.
In this 29 minute podcast, Beka Rice will teach you:
- Why online reviews are so important
- The right way to ask and get customer reviews
- How to moderate negative reviews
- Over 80% of customers read reviews / 11% say a single bad review doesn’t stop purchases – Horizon Research
- 70% of shoppers are more likely to purchase if a site has reviews — Power Reviews
- Bad Reviews Can Boost Sales – The Blemishing Effect
- Product reviews can drive SEO
- Sports Authority Case Study
- Structured Data Boosting Click-Through-Rate
- Review snippet over-saturation in Google search results
Plugins/Apps for WordPress Ecommerce:
- WooCommerce — Follow up emails, AutomateWoo, Product Reviews Pro, Points and Rewards
- Easy Digital Downloads — Product Reviews
- General — Easy Ecommerce Reviews (i.e., EDD or WPEC)
Apps for Shopify:
Welcome to the Pursuit of Relevance podcast, I’m your host, Darren DeMatas. This podcast is for entrepreneurs looking to launch and grow an ecommerce business. By making it relevant to search engines and – more importantly, people.
Darren: Hey, friends. This is Episode 7. I’m here with Beka Rice. She’s the content marketer from Sell with WP and she also works over at SkyVerge. So I brought her here to talk to you about product reviews. But before we get into that, I have a question for her. I saw on your Twitter profile that you went from teacher to eCommerce, so how did that transition happen? How did you make that move?
Beka: I did. So I taught high school chemistry for four years. And teaching is a great profession, it’s a lot of fun. I’d get to do a lot of different things every day. But when SkyVerge was started I was kind of helping out part-time there and it was growing really quickly. So what was my part-time job kind of was taking up so much time that I thought, hey, you know this could be a full-time job. And it offered me a lot more flexibility in terms of where I could be working from and my working hours and stuff than I was getting with teaching. So I decided to kind of make the switch there. I’d done a lot of stuff with WordPress, I was using WordPress while I was teaching so moving into the WordPress eCommerce space wasn’t too difficult since I had already been doing it a lot in my spare time.
Darren: So when did you really get first interested in eCommerce and content marketing?
Beka: Sure, so when I transitioned into SkyVerge was when I started getting into eCommerce. I was helping out with some clients that were using eCommerce sites and I was managing primarily the documentation, since coming from teaching it’s a natural fit to explain to people, “Hey, here’s how you use this, here’s what you want to do.” Trying to make it easy and break it down for them. So I had gotten into the documentation side of things and I was helping with clients as well, teaching them how to use things, you know kind of doing some training and stuff like that. And so being in that it felt like a natural fit then, to do the content marketing side of things as well, because it was like, hey, people have these problems, they’re not sure how to solve them sometimes. I’m doing this, I’m training people on how to solve these problems and what tools they can use anyway. So if, you know, I’m building a site around that I can have a larger audience where I can help these entrepreneurs figure out how they can more effectively manage their businesses or how they can implement some new tools or new strategies they might not be aware of.
Darren: Yeah, that’s awesome. I also love teaching. I’ve done some teaching in the past. Not like a full-time job or anything like that, but I’ve done some tutoring and I’ve done some corporate training in the past. So I definitely…it’s an important aspect of me. I love to teach, so it’s awesome that you have that background. And so, let’s dive into this topic here about product reviews.
Why are online product reviews so important for e-commerce sites?
So let’s just jump in. I mean, why should eCommerce site owners, why should they even care about product reviews? Why are they so important?
Beka: Right, and that’s the primary question I think a lot of site owners ask is, “Why should I include reviews? They might hurt me. I can’t necessarily know what people are going to say.” And studies overwhelmingly show that reviews are important to consumers. I mean, if you think about your own purchasing practices, I know a lot of us will, first thing when we’re thinking about buying something is go to Amazon and look at reviews for that product. And so 85% of people that shop online say that they read reviews often, or very often, before they purchase. And in lot of studies there’s over 40% of stores that include reviews will talk about increases in their order value from including reviews. Well very, very few stores, I think it’s about 6%, say they may have a decrease. So the odds are the reviews are going to help you sell. Your consumers expect them. They help them by learning about what other customers are saying about your products, and it can be a win for you and for them. I think there’s not really very many losses in including reviews in your store.
Darren: Why do you think it helps people, shoppers, during the buying process to read reviews?
Beka: For shoppers, there’s definitely that huge benefit of getting information from your peers. So number one on the product page, you’re going to give them information about your product. You might have great photos, great videos, but people like to hear from other people and your website doesn’t feel like another person to them. So when they see reviews written by other people, they can say, “Oh, hey, great! This person’s sizing was a little bit different for them, so I might want to look at maybe getting a half-size up.” Or people might say, “It’s great, but there’s this one thing I don’t like about it, well that doesn’t really matter to me.” So it helps them kind of get information from other people and it also helps them find your product. Product reviews pump your SEO. When customers review your product they use terms that you might not have used in your product descriptions.
Beka: So having that information there helps them get to your products as well and when they get to that page they have that information from their peers where they can find out the information that you’re not providing in your description.
Darren: You know, it’s funny. I was actually…I actually bought a shaver the other day and I was looking at reviews and as I was shopping and looking at reviews I was looking for people who were like me. I was looking for someone who has sensitive skin, someone who has thick hair. And I read this review from a guy, he sounded like me. He said that he tried four other razors before and it didn’t work for him. And I’ve been using four other razors for a while. And I said, “You know, this is really not working for me anymore. I need to do something else.” And so he ended up buying a rotary shaver and I actually bought the same one that I read the review on and I like it a lot so far. So I definitely see how people, how those reviews can help influence people with a buying decision and I also can understand how it can help with SEO because I’m pretty sure I googled “shaver for sensitive skin and thick hair” so that came up. So great points there.
Beka: Yes, that’s an awesome example. And that’s exactly what people are looking for. You know, they want to make sure that it fits for them and having other people tell them that is really reassuring.
Darren: Yeah, definitely. And I know my wife does a lot of shopping online and we’ll look at…When we buy stuff online, we’ll look for how is the product going to be used. Is the person who is writing the review, do they use it the same way I use it for? Because you can have a product, like shoes for example, that you may want to play basketball with or you may want to do CrossFit with and to see someone else who wrote a review that, you know you’re using it for CrossFit and they use it for basketball and you’re like, “Well, this person uses it for basketball and they didn’t like it so maybe it is good for me.” In that instance, negative reviews could actually help people make a decision, correct?
Beka: Yeah, exactly. And those are things that…I think sometimes when you’re putting up your initial product descriptions, you’re describing your product, they’re not really things you may be thinking about including. And it’s not possible to necessarily every single use case for your product but hearing from people how the product is being used and having that kind of connection they can make, helps sell your products for you.
What are some of the biggest mistakes people make when implementing reviews on their website?
Darren: So, what are some of the biggest mistakes that site owners make when implementing reviews on their own website? Because I know WooCommerce has something out of the box, I know a lot of platforms do have something out of the box but are those things ideal? Or what’s the best way to actually implement it?
Beka: Sure, there’s tons of great options out there. So a lot of platforms will have something included or something free or something you can purchase for a nominal fee. For example with WooCommerce, you have built-in reviews out of the box with other platforms, like maybe Shopify, there’s a free app you can add reviews with. And I think the biggest mistake is that people are afraid to do that. So a lot of people will ask, “Why should I do this in the first place?” And they’re afraid of, let’s say, negative reviews and studies show that even negative reviews won’t hurt your sales because it makes it more real. And they can also see that product in action and how people are using it. And they might think, “Oh, well I’m not going to use it that way so that’s okay.”
So number one is maybe disabling reviews. Don’t do that, they’re really valuable. The second thing is that reviews can sometimes become a ghost town if you don’t actively search them out. So if people look at products and your whole site has a few reviews on it, they might be put off by that and that’s a lot of thing that merchants are justifiably worried about. So, the ability to seek out reviews and ask your customers for them is really important. And that’s one thing some sites don’t do. It’s really important to ask your customers, “Hey, we sent you this product a week ago, do you like it? Would you review it? If you don’t like it, can we help you with it? Is there a question we can ask about?” And sending those emails to solicit reviews is really powerful for sites and some sites just don’t implement some tools or strategies to do that.
Darren: So you think one of the biggest mistakes would be lack of follow up in trying to manage that process?
Beka: Absolutely. I mean, being afraid to implement reviews is one and then not having a process for getting reviews. They don’t necessarily just happen. We all write reviews sometimes if we really love something or we really hate something. Otherwise there’s people that might say, “Yeah, I like this product. Sure, I’ll write a review for it.” And those are the people that necessarily will do that unprompted. So just asking could be a great way to get reviews and to have that social proof present on your website.
Darren: Now, is it just about the social proof? Or isn’t there like an SEO component about having the data correct, like in terms of rich snippets and things like that? I don’t think WooCommerce has rich snippets out of the gate, right?
Beka: So it has some pretty basic ones out of the gate, I know a lot of plug-ins for a lot of different platforms do that. WooCommerce does have some basic structured data and some mark-up around its reviews. There are some plug-ins though that can help you with that. So for example WooCommerce, there’s one called Product Reviews Pro. Which, disclaimer, is actually built by the company I work for. So that adds far more detailed and improved structured data. So that when customers search for your product, or they search for content that’s included in the review, they’ll see that structured mark-up with the star rating and some other data about the review right on the page from the search engine. So that structured data can certainly help get your review noticed by people that are finding it through search results, absolutely.
There’s also one called Easy eCommerce Reviews that, I think, does that as well. That one’s a little bit more generic, doesn’t do quite as much, but that one also integrates with other plug-ins. So let’s say if you were using WP eCommerce, that might be something that can help you.
Darren: How important do you think having the stars on the search engine results page, how important do you think that is? And just to clarify that WooCommerce doesn’t have that out the gate, right?
Beka: I believe it does include star ratings out of the gate.
Beka: So I’m pretty sure that the rating mark-up is included there. What’s not included might be the addition data on the review description. I think the author might be included and the date might be included, but I don’t think they have any other mark-up there.
Does structured data reviews help in Google search?
Darren: Okay, so the additional mark-up that you can get from using your product, like Product Reviews Pro, would be you’d get… the actual reviews themselves are optimized for search results? Is that how that works or…?
Beka: Yup, so there’s that and there’s some additional data as well. I’ll actually pull up the list right now so I can confirm that for you. So what WooCommerce core includes is the total rating, like four out of five stars, and the best rating, so the highest rating, which would be five, and the number of reviews. And then things like Product Reviews Pro will add other data like exact ratings for every single review, up-vote count and down-vote count for reviews, so, like helpfulness ratings, the day it was created, any associated media, like if a customer attaches a photo or a video to it. So it gives you a lot more data as part of that review which can help with those rich snippets in your search results as well.
Darren: So, I mean, honestly I was looking for this earlier. I know that there’s a ton of speculation and everyone has a gut instinct that, “Yeah, if you have optimized listing on the search page from Google or whatever, that you will have a better click-through rate.” But do you have any evidence or any articles that you can point to that says definitively, “Yes, adding these extra elements to your listing will help with the click-through rate?”
Beka: That is a great question. And I know I have a couple saved so I can get back to you with them for show notes. A lot of the time, any structured data will help you with click-through rates. So for example, if you remember when Google used to include author mark-up for people that had verified their Google+ profile. There were tons of studies that showed that having that author picture there, and the rich snippets there for authored data, hugely increased your click-through rates. And there are some similar studies that have been done in terms of structured data for, let’s say, product reviews or products in general, showing the product price and stuff in the search results. So there is a correlation there, absolutely, that having those rich snippets can increase your click-through rate via search results.
What is the first step to get more reviews?
Darren: So I have a range of listeners for this show and some of them are going to be brand new eCommerce sites, they either haven’t even launched their site or just launched their site, and then we have some people who have more established sites that have been around for years. So let’s start with the people who are just starting out first. So if you have zero reviews on your website right now, what’s the first step you can take to get more reviews? And assuming that you just launched, you don’t have a ton of traffic, but you know you need those reviews to help increase sales in organic search, so what should you do?
Beka: Yeah, that’s an excellent question. When you’re first starting out, like I said, those reviews are really important and just soliciting them from people is hugely important. So there are some plug-ins that can help you out. On the WooCommerce side of things, there’s the follow up emails plug-in which will let you send out automated reviews. Let’s say a week later, you send out an email to this person that bought this product and say, “Hey, would you please review this on our site?” That’s a great one to use. And there’s another plug-in that does something similar called AutomateWoo, which can do pretty much the same thing. Set up an email, scheduled a certain number of days after the person purchases to say, “Hey, can you review this product please?”
If you want to incentivize that, so let’s say you try a regular email and that gets you a sort of a conversion rate but it’s not as high as you’d like it to be, you could also incentivize that with a discount. And I know that is something AutomateWoo can do as well. You can say, “Hey, please review this product. In exchange, when you leave this review we’re going to send you a coupon.” It could be, say, a 5% off coupon for the person that reviews your product. Which is a great motivator to say, “Hey, come review this product. I’ll give you something in return.” So that kind of exchange, a sort of payment, if you will, for leaving the review can be powerful.
Another way you can “pay” people for reviews would be using the points and rewards plug-in. So for WooCommerce, that plug-in will let you award points to your customer, loyalty points, for leaving a review for your product. And you could say, “Hey, leave this review and I’m going to put 50 points in your account.” And that way that goes towards their loyalty points, which they could then redeem on a future purchase. So when you start out, if asking doesn’t necessarily yield the results that you want to or you want to try and accelerate that, offering an incentive for the review, even if it’s just a token incentive, like a 5% discount, can be really powerful. And it encourages people to come back to your site and purchase again.
Using giveaways and PR to jumpstart awareness and reviews.
Darren: What are your thoughts about, you know, if you have pretty much no sales and you just launched. What are you thoughts about using some sort of give-away to get reviews from that first crowd? Like, say you have a small site with maybe 20 products or less and you know you have a few products you really want to push, do you think it’s worthwhile to maybe give products away just to kickstart that process of getting those automated emails sent out?
Beka: Yeah, giveaways are another great strategy. So if you’re looking to pre-launch before you have a lot of sales, giving away your product to people who could be influencers, if they’re going to write about it, is a great way to get reviews on other sites. And then as part of your agreement you can say, “Hey, I want to include this on my site for a review as well.” So giving your product away and getting those initial reviews, just in exchange for the product itself, can be a great way to generate some early reviews and to kind of get the word out about your products, so you should be aware of sites that are in your niche that are covering products like yours and try and get your product in the hands of those people and say, “Hey, I’d love to send you this product. All I’m asking in exchange is that you give me a review of the product, your honest opinion. You know, whatever you think about it, I’d love to hear it.” Because even if it’s negative then at least you’re going to get valuable feedback.
How established sites can get more reviews.
Darren: So let’s go to the other end of the spectrum now. I had a previous client of mine and they had a really large site that was on an outdated platform. And they moved it over to WooCommerce and they had like 300, 400 products on there and they had absolutely zero reviews and this is a site that’s been around for five plus years. So they have a lot of customers, but they have no reviews on their website right now. So how do you systematically approach getting reviews if you’ve already had a lot of sales on an old platform? How do you kind of get that ball rolling?
Beka: Sure. So one thing you can try to do is, if on your old platform, you’ve had reviews. Let’s say you were using something like Yalpo [SP], which is decentralized service of that. You can try and bring those over, which I would absolutely try to do because reviews are such valuable data. If you can get them exported in some way from your old platform, you can usually import those into WordPress or WooCommerce, Easy Digital Downloads, anything you’re using. Because typically reviews are comments, WordPress comments, just like they would be blog comments, they just have ratings added to them. So if you can import them, that’s absolutely worthwhile, you know, paying a developer for that is a no-brainer, in my opinion, to be able to bring those reviews over.
If you don’t have reviews available, they weren’t on your old platform or maybe you couldn’t accept them on your old platform, then you’re basically in the same position as that new shop and you have to find a way to solicit reviews. So that’s exactly the same position where I’d try to implement those follow-up work flows, to follow up with people. And as soon as you migrate, it might be worthwhile to email your list of customers, hopefully you’ve been building your email list if you’ve been around already, and say, “Hey, we’re moving. We would love some reviews. We’re going to dump some points into your account. We’re going to send you coupons. This is really important to us.” And make that push through a couple of emails to market that to people and offer them an incentive. You know, when you’re in that position you’re basically like a new store anyway so you have to be aggressive about going after those reviews.
Darren: So how far back is too far back? Like if you have a site that’s five years old and you move it over, is it worth reaching out to those people five years ago or not?
Beka: Yeah, that’s a great point. I think that would be a little bit creepy if you’re reaching back five years. I think it depends on your product, too. Like, if your product has a long lifespan, like let’s say for example you sell apparel and you sell hoodies, chances are people are still wearing that a year later. So that’s totally fine to ask for a review. So I’d say it depends on the lifespan of your product. But a year, maybe even up to two years, seems perfectly reasonable. I don’t think I’d go beyond that just because people may not be using it, or they may have kind of forgotten some of things from when you first buy a product and first start using it. But yeah, depending on the lifespan of your product, I think even going back a year would be fine.
Darren: Going back a year would be fine. So in terms of the actual emails…and I’ve done some research about this and I wanted to get your thoughts on something. The emails are absolutely critical to getting reviews. And you’ve made that pretty clear and that’s right on the money but, in terms of emails, how important do you think it is to have a photo of the product that someone bought in the actual email? Because I noticed that I ran into some issues with some plug-in, I forget the name of the plug-in, I wish I remembered. But I knew that one of the plug-ins…I think it was Follow Up Email, you can’t have the product image stuck in the follow-up email. You have to create a manual email for each product. So we started to do that, but then we wondered if it was worthwhile. I mean, how important do you think it is to actually have the product photo in that email?
Beka: I think it might depend on the kind of product you’re selling. For example, if you’re selling apparel and, let’s say, people might be buying several T-shirts at once, I think it’s probably worthwhile to have that in there for sure. I think you’re right with Follow Up Emails that it would be a customization, you’d have to customize your email template to include that, so it’s probably not straightforward for people who are trying to do it themselves. If you can include it, great. I would love to see studies around that. I’m not sure if that would be a deal breaker or not but I think for products that you’re selling with photos, that it would make sense that you’d want to include the photo when you’re asking for the review as well.
Darren: Yeah, I got this from Nielsen Research. They had an email marketing best practices. It was a very extensive…you should check it out actually. They have a pretty extensive library of eCommerce usability and I know that’s something that you’re interested in. But I downloaded the 13 volumes, it was like $800 or something like that. But it was worth it, there was a lot of good information in there. That was one of the things that I saw that I was trying to get implemented and I ran into issues with it.
Beka: Yeah, Nielsen has a lot of great data. I’m actually writing that down as we speak, I’ll check that out for sure.
Darren: Yeah, I’ll link that up in the show notes. So, I guess the next thing I wanted to ask you about is how do you actually get more reviews? What are your thoughts about using third-party review websites like Amazon, Vine, if you’re selling on Amazon or Yapto or Thomasson [SP] just to get your name out there a little bit more, get your products out there to get more people reviewing them?
Beka: The only thing I would caution with is to make sure that you have a way to get those reviews. Because, like we said, they’re very valuable data. So while third-party review websites are great, just make sure there’s a way you can get that data to have if you want to transfer platforms or move your website or something. Since you want to make sure that you can keep that and migrate it with you if you need to migrate your website. There’s tons of great apps and plug-ins to integrate with those services so it’s really valuable. They also tend to make it easy for people to leave a review which is also really valuable, since the more barriers you put in the way the more likely it is that people just say, “Forget this. I don’t need to leave this review.” So I’ve seen some sites use those with really great success in the past, but the only thing I’d caution against is making sure you can get that data if you need it.
Dealing with negative product reviews.
Darren: Okay, so let’s go back to the actual reviews itself. How do you moderate your reviews or what are some tips that you have about dealing with negative reviews?
Beka: I think a lot of people are afraid of negative reviews, and afraid to publish them, which is justifiable, right? No one wants to hear terrible things about their products that they’re investing so much time and effort into. But negative reviews are not a bad thing and I think that’s the first thing you have to accept if you’re going to allow product reviews on your website is that negative reviews won’t necessarily hurt you. In fact, even with bad reviews…I remember there was one case study I found very interesting, with I think it was AlpacaDirect.net, where even when they had bad reviews on their products, sales still increased by 23%.
Darren: That’s crazy.
Beka: It is. It’s insane when you think about it. Because you think, oh, well maybe that’s going to hurt you. There was another study where participants were surveyed about reviews and that 11% of them said that a single negative review, or a couple negative reviews, is not going to be a reason for them to not purchase the product. Most times, people cited that number one, it shows that their reviews are genuine, right? Because if all you have is five star reviews and everyone’s just raving about your product, that can make your reviews seem disingenuous, like there’s something fishy going on here.
Darren Yeah, definitely.
Beka: So that’s one reason. And the other reason kind of goes back to what you had said before, where it gives people that example of use-case. For example, I might see a negative review for sneakers that says, “Oh, I tried to wear these for basketball and they were awful.” And that might be something I look at and say, “Okay, wel, great. I’m trying to use them for running, so that’s not going to apply to me.” So have those negative reviews there won’t necessarily hurt you because they can still give customers context about your product. And they also give you really valuable feedback as a store owner. You know, if I have 40% of my reviews coming in that are negative, I need to change something about my products, right? So those are justifiable negative reviews.
The one thing I tell people when they’re asking about what they should moderate is to moderate things that are first of all, inappropriate. So there’s times where people are really upset, they’re going to leave you a review that’s just totally unprofessional and you don’t need to host that on your site. If people are cursing at you or using anything in general that you don’t want on your site, you don’t have to publish that. You can moderate it out if you still want to publish the review, and that’s fine. But otherwise, publish it and then respond to it because that response also shows people that you care about your products and you care about the feedback.
Darren: So if if we’re talking about WordPress here, and I know you have a lot of experience with WordPress, is there a way that you can have it set up where only verified people who have bought the product could leave a review?
Beka: Absolutely, so with most plug-ins you can do that. With WooCommerce, even the built-in reviews or plug-ins like Product Reviews Pro you can add a verified review tag and you can restrict that to people that have bought the product only. So that way you’re not having reviews from random people that don’t have an account on your website or at least, even if you do allow those reviews, you can show that verified review tag. That other plug-in that I mentioned, Easy eCommerce Reviews will also do that, as will the Product Reviews plug-in for Easy Digital Downloads that they sell in their store as well. So you can absolutely do that. And what you can also do with reviews in WordPress is moderate them as they come in, so you don’t actually have to allow them to go public without giving you a chance to read them. You can hold them, just like you can hold blog comments. So that also gives you a chance to do that. And even across other platforms, I’m almost positive that Yappo and other things will give you the ability to do that as well.
Darren: Awesome. So Beka has an awesome article about the importance of product reviews over at Sell with WP. I’ll link it up in the show notes. So I got one more question for you, Beka. What is the last thing you purchased online?
Beka: Oh man. I think it was actually a cocktail set. I’m not sure what that says about me. Please don’t judge me, people of the internet. I’d wanted a martini shaker to make Long Island Iced Teas with.
Darren: Oh, those are my favorite. Long Island Iced Teas are awesome.
Beka: They are. I found a recipe on how to make really good ones where you get rid of the tequila. And so I wanted to try that. I think that’s the last thing I actually bought, I think that was a couple of weeks ago.
Darren: So, what do you replace the tequila with?
Beka: Instead of using regular Triple Sec, you use Cointreau. So I do them with vodka, gin, Cointreau and white rum.
Darren: I could go for one of those right now, on a Friday afternoon.
Beka: Yep, and then sour mix and you buy Mexican Coke, which is the one made with cane sugar, instead of regular Coke, and that kind of tops it off.
Darren: That sounds awesome. That’s delicious.
Beka: I’m not sure if that’s okay to put out there.
Darren: Yeah, it’s definitely fine. It’s the last thing you bought online so that’s perfect. So thanks again, Beka, for joining us. She’s over at Sell with WP and SkyVerge. SkyVerge makes plug-ins and all kinds of fun stuff for WordPress and eCommerce. Do you guys do anything other than WordPress over at SkyVerge?
Beka: Absolutely. So we have our WooCommerce offering and we also have…we sell under different brands our Shipfy apps that’s under our Shopstorm brand. So we have four Shopify apps and we also have a stand-alone abandoned cart app that works currently with Shopify that we’re also importing over to WooCommerce and that’s called Jilt. So we have a lot of stuff going on there as well. We’ll actually be updating our website soon to have a little bit more details about those. But we love eCommerce and we love being able to help people to sell things online and make their businesses better, that’s kind of our passion.
Darren: All right, well thanks a lot, Beka. I really appreciate your time today.
Beka: Thanks so much for having me, Darren [SP].
Darren: All right, bye-bye.
If you enjoyed the show, please leave a review on iTunes or drop me a comment over at ecommerceceo.com. If you want to learn more about ecommerce, be sure to sign up for our newsletter over on our home page.
A big thanks to my friends over at Buzzsprout for hosting the show. And A huge thanks to you for listening. This podcast is for you. I’ll see you on the next episode…