About Ecommerce CEO

We understand that it’s difficult for entrepreneurs to get traction with an online business. Whether you are selling physical products or feet pics online, we provide legit business advice backed by 15+ years of experience in the trenches and real-world education you can bank on.

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Our Mission

Our mission at Ecommerce CEO is to fuel the entrepreneurial spirit by providing practical, hype-free advice for building a legit online business.

At Ecommerce CEO, we believe you’ve earned the right to forge your own path as a CEO, rather than grinding to make someone else shine.

We know you’re not looking for overnight internet fame and fortune. At this stage in your career, you should be able to spend quality time with your kids instead of being chained to a desk. You’ve already invested too much time in growing a business that wasn’t yours. Now its your time to shine.

Our Founder

Darren DeMatas has an MBA in Internet Marketing and a Bachelor’s in Advertising. He hangs his hat on 15+years of experience marketing global Fortune 500 companies and small one-person ecommerce niche brands. 

He’s worked in marketing and business development for an 8-figure retail corporation with 32 brick and mortar stores. Where they sold brands like Disney, Crocs, Marvel, and Quicksilver.

He’s also sold electronics online for a 9-figure B2B electronics manufacturing company. Additionally, Darren’s worked in product development and training for a billion-dollar internet company.

Outside of the corporate world, Darren has consulted 6 and 7-figure SaaS companies, private label brands and ecommerce startups.

His case studies and content have been mentioned on sites like Forbes, Neil Patel, Adweek, HubSpot & more.

Darren also personally own and monetize 3 niche websites, that enable him to work from home and maximize time with his family.

Darren DeMatas About
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What We Do

We help you start and grow your online business through guides, product recommendations, courses and consulting. All rooted in business fundamentals and proven marketing strategies.

We also provide a full-service inbound marketing support team that specializes in demand generation for select B2B businesses. Read more about our editorial guidelines and review methodology.

Industry Experts & Contributors

We’re proud of our diverse contributors spanning the various topics related to digital marketing and entrepreneurs. We understand that you need real advice, not regurgitated content from people with zero experience or education.

Lucinda Honeycutt Headshot

Lucinda Honeycutt


Brian Dean

Brian Dean

Exploding Topics

Mary Berko

Mary Berko

Ryder Ecommerce

Don’t Just Take Our Word For It

Some of the Elite Brands We’ve Worked With

Network Solutions
X Cart
DeConna Ice Cream
Ron Jon Surf Shop

Core Values

Digital PR


We work hard to stay on top of our game , and we’re not afraid to express that.



“Winging it” is not in our vocabulary. Everything we do comes with a strategy and tactfulness.

Website Support


We handle all situations with grace and fairness. If your gain means our loss, we accept that with dignity and respect.



You’ll know exactly who we are, what we’re doing and how were doing it.

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