Helping others start an ecommerce business is something I’ve always loved doing.
Years before I got my internet marketing MBA, I marketed large corporate retail brands. Marketing an established ecommerce brand vs starting a new one is a different game. I’ve helped online startups since 2008 and I discovered all the pitfalls new businesses face.
Tired of watching small business owners struggle to get started, I put together this guide to ensure you a smooth ride for your entrepreneurship journey. It’s taken me years to learn everything included in this page. Use the information here to set up your ecommerce store, protect yourself legally, get your finances in order, market and sell your product, and start building your store.
There’s nothing more rewarding starting a business from nothing and watching it grow. You build it up and no one can take it from you.
Ecommerce is a booming business. But I’ve seen too many online businesses struggle to get traction. Running an online store can get complicated fast, which is why I’m a big fan of launching single branded product line + affiliate site combo.
This ecommerce model is very different from the typical online stores that rely on product sales.
- Starts with a niche & persona, NOT product
- Highest profit margin
- One product to worry about shipping
- Use sales off of affiliate marketing to reinvest
- Figure out what else is selling and launch new lines
- Natural growth projection
Building an ecommerce business takes more than choosing a brand name, writing product listings, and starting to sell products online. Even the best business ideas can flop if you aren’t driving enough traffic to your site.