Revenue without profit is pointless. You can generate tons of sales from Facebook Ads or Instagram marketing, but if you’re not making an impact on your bottom like – you got nothing. Gross sales is all smoke and mirrors. Profit is what matters. Profit is whats left in your pocket after expenses. For an ecommerce […]
Starting a Business
How To Start an Ecommerce Business From Scratch
Helping others start an ecommerce business is something I’ve always loved doing. Years before I got my internet marketing MBA, I marketed large corporate retail brands. Marketing an established ecommerce brand vs starting a new one is a different game. I’ve helped online startups since 2008 and I discovered all the pitfalls new businesses face. Tired […]
5 Types of Ecommerce Business Models That Work Right Now
Ecommerce business models of all types are thriving. Sales from online stores are expected to increase 78% by 2020. It’s easy to get caught up and excited in the latest ecommerce trends, but unless you know the fundamentals, you’ll hit a profitability wall without knowing it. A booming ecommerce business takes intuition, knowledge of your market, […]
How to Create a Non-Sketchy Amazon Affiliate Store To Launch A Private Brand
Creating an affiliate ecommerce store is one of the easiest ways to for you to cash in on Amazon’s huge success. Amazon is the undisputed leader in ecommerce, generating more than $135 billion in revenue last year. They continue to dominate the market by working with other people. And you have the opportunity to cash-in on […]
6 Things You Should Know To Kick-off an Ecommerce Business
It’s not hard to understand why e-commerce has become such a popular choice for several entrepreneurs and small business owners today. Setting up an online store gives access to a global market, where there is no opening and closing hours, and doesn’t demand anywhere nearby as much operating cost as running a traditional bricks-and-mortar process. […]
Pros and Cons of Selling on Amazon, Etsy Vs Your Own Site
On the last episode of The Pursuit of Relevance, we talked about breaking away from ecommerce marketplaces (like Amazon, Etsy, Ebay) to sell on your own website. But is that the right answer for everyone? There are so many choices on what to sell and where. Today, we’re diving in to the pro’s and con’s […]
How To Break Free From Your eCommerce Marketplace
Selling on an ecommerce marketplace that you don’t own is risky business. Sure, you might be killing it on Etsy right now, but what if they redesign their search results page and change their search algorithm? Even a slight change to their layout or search function can make a huge impact to your business. This […]
How to Write an Ecommerce Business Plan for Your Startup
So you’ve decided that you want to quit your day job and start your very own e-commerce empire. That’s great!
But before you become the next Jeff Bezos (and definitely before you quit your job!), it’s worth spending some time to think about a business plan. In this article, we’ll dive into the key elements of an e-commerce business plan, which is very different than writing a traditional business plan.