What To Sell Online: 21 Product Ideas That Drive Ecommerce Sales

Still trying to figure out what to sell online? Let me show you, step-by-step.

Starting your first online store can get your anxiety pumping. You want to hit a home run with your first idea, but you don’t want to chase rainbows, either.

I get it.

You want to sell physical products online and make a profit. And to get there you, need data that you can trust and a smart ecommerce business model.

You also need product ideas. On this website I have hundreds (literally):

While there are dozens of ways to make money online, hundreds of potential niches and millions of products to sell online, the foundation of your success comes down to two things

  1. the right products AND
  2. target market.

Don’t let the fear of failure prevent you from the research process.

The good news is, an opportunity is always around and you can learn the right steps here for free.

Global Retail Ecommerce Sales

Keep in mind the important lesson: you need a process for choosing what to sell online.

Don’t randomly pick something based on a hunch.

What To Sell Online: How To Find Products To Sell

The selection process I like to follow is:

  1. Brainstorm ideas
  2. Research ideas in Google Trends
  3. Find market data to see if the industry sales is growing
  4. Find low competition niches within growing industries
  5. Collect data such as Amazon Sales, Search Volume, keyword difficulty, etc.
  6. Compare my ideas using actual data

Scope out your competitors, suppliers and manufacturers before spending any money. Look at their prices and inventory levels from day to day to see if they are successful.

Jungle Scout automatically does this. And I highly recommend it for anyone selling on Amazon or doing Amazon affiliate marketing.

Ecommerce Niche Sweet SpotWhen selecting at products, keep a tight focus and look for the sweet spot. But make sure you have a good mix of low, medium and high price points. Depending on your niche, you might need to have a “loss leader” to bring in customers then upsell them later.

Cellulite Removal

Cellulite Massager 2020

Although cellulite removal is an “evergreen” product niche category, there’s a new product in this space that is quickly picking up steam.
The Anti Cellulite Vacuum/Massager is a high ticket item that you can use as the perfect upsell to a sample size cellulite cream.

If I wasn’t so busy with my ecommerce brand, I’d jump on this. But I have enough on my plate. If you wanted to jump on this trend right now, I would:

  1. Find an Anti-Cellulite cream or Patch for $1 on Ali Express.
  2. Set up A Facebook Ad campaign and offer the product for free. (Customer pays shipping)
  3. Get their email before you ask for payment.
  4. After they purchase show them a one-click upsell to a higher-priced cream.
  5. Run email marketing automation to educate them about weight loss.
  6. Hit them with a coupon code for an Anti Cellulite Vaccum

You could even test using the Vaccum as the one-click upsell.

How To Get Rid Of Cellulite Explore Google Trends

Bluetooth Speakers

Bluetooth Speakers

Bluetooth speakers were on my list two years ago, and it’s still hot. Case in point: Gronkball.

I’m sure you’ve seen these featured in your local mall.

Gronkball is the perfect example of an entrepreneur taking advantage of a rapidly growing market and reaching a passionate audience.

The wireless speaker industry is set to grow 10% annually to $31.80 Billion USD by 2023.

Bluetooth Speakers Explore Google Trends

Vape / E-Cigarettes

Selling Vape Products Online

Like or not, Vaping (of all kinds) is a massive trend. I expect it to boom even further once more states legalize marijuana. There is certainly a lifestyle element and community that you can leverage to establish a brand in this rapidly growing niche.

Make no beans about it. The vaping and e-cigs industry is expected to grow to $61B by 2025.  This niche has everything you want. Products at low, medium and high price points. Upsell and cross-sell opportunities, search volume and trending up. If you can navigate this heavily regulated industry, you could succeed in this niche.

Vape Explore Google Trends

Drones and Accessories

Sell Drones Online

I love the high price point of drones. Mix in all the accessories and a passionate community and it has all the makings of a great niche. There’s an educational element you can provide to differentiate your ecommerce store vs others.

Drones is a $5B industry and more units are expected to take off.

The other thing I like about drones is that there are different levels of drone users. You can maximize customer lifetime value by selling entry-level products, accessories and then upsell higher end products to more experienced users.

Drones Explore Google Trends

Selling Subscription Boxes Online

Subscription Boxes

Nothing says customer lifetime value better than monthly recurring billing. That’s exactly what you get when you sell a subscription box. You keep billing them until they cancel.

The thing is that people are OBSESSED with subscription boxes. Customers are excited to get these things each month. There are tons of bloggers and influencers that cover subscription-based products.

The subscription box industry is growing 200% annually. And you can create a subscription box around any type of passion. Coffee, makeup, personal care, you name it industries are waiting to get disrupted here. Look how Dollar Shave Club changed the shaving industry

Subscription Boxes Explore Google Trends

Online Food Delivery

Online Food Delivery

This growing industry is expected to reach $30B in sales by 2025.

When looking at this post, you should be thinking, “How can I combine this product with passionate crowds?” And formulate your own idea.

You could easily combine this idea with subscription boxes and hit two growing markets at once.

Companies like Blue Apron and Home Chef take the stress out of dinner. This subscription product answers “What are we doing for dinner” automatically.

The fact that Amazon is going big into this space should be a sign for every entrepreneur.

Online Food Delivery Explore Google Trends

Sell Denim


Denim is back in style! At least that is what Google is telling me.

I’m trying to tell my wife its back in style, but she won’t listen.

I’m no fashion expert. I wear t-shirts and gym shorts every day. Khakis when I’m feeling fancy.

But seriously. Thousands of people are buying denim clothes for themselves or children each on Amazon every day. It’s also worth noting that industry experts predict denim will outpace leggings for Millenials. 

If you have an eye for photography, you can absolutely crush it on Instagram with this. Learn more about starting a clothing line.

Denim Explore Google Trends

LED Lighting

Led Lighting Products

Overall, LED lighting is a growing trend. But I’d focus on a subset like outdoor lighting or kitchens.  You won’t make any money selling regular LED light bulbs.

My neighbor just spent $100K to update his backyard. Including a kitchen and a ton of remote control LED lights.

He’s not the only one spending this kinda money. The LED market is expected to grow 13% annually and reach $55B by 2022.

You can create a fantastic content site around outdoor living spaces and sell lighting and related products.

Led Lighting Explore Google Trends

Sell Shapewear Online

Shapewear Products

Shapewear is tight fitting underwear designed to control and shape your body. Shapewear is a perfect example of a niche starting point. It’s not as big as women’s fashion or underwear, but is expected to grow to roughly $6M by 2022.

Spanx is an amazing example of the type of ecommerce brand you should strive to make. They’ve become a market leader in Shapewear.

You’ll always find a lot of influencers and bloggers in this fashion industry.

Shapewear Explore Google Trends

Matcha Powder/Tea

Matcha Powder And Tea

People will always be interested in easy weight loss. Nothing is easier than brewing a cup of tea.

If you’re from Japan, you probably need no explanation here. But for whatever reason, matcha tea has been playing catch-up to green tea’s popularity for the last decade. It comes from the same plant as green tea, but is less processed and therefore contains significantly more health benefits.

Every year more and more consumers are becoming aware of matcha health benefits. Matcha is a $300M market and expected to grow 8% each year.

Matcha Market Size Share Global Industry Trends Report 2014 2025

The product above is estimated to be selling 18K per month on Amazon.

matcha powder, matcha tea - Explore - Google Trends

Selling Magnetic Phone Accessories

Sell Phone Accessories

A lot of people made money dropshipping magnetic phone chargers at the end of 2016. It is difficult to build a brand around fads, but I think this one has a little more legs than just phone chargers.

Overall, the smartphone accessories market is expected to grow to $108B by 2022. But it is HIGHLY fragmented. If you didn’t want to worry about finding the exact right accessory to sell, you could copy Android Central and take the Amazon affiliate route.

Sell Hair Removal

Hair Removal Products

The hair removal market is expected to grow 9% annually and reach $1.3B by 2022. But again, hair removal is too broad. You need to find a sub niche in this category.

Remember, if you are struggling to come up with a niche. Just use this formula: product category for your target market.

Ex. Hair removal for the female hardcore athlete.

You can sell multiple product niches to that person.

Hair Removal - Explore - Google Trends

Minimalist Watches

Sell Watches Online

Watches will always be a good niche. It steadily grows in sales (8%) and search volume each year. Watch lovers typically own multiple ones.

Jay-Z reportedly owns hundreds of them. A former ecommerce store of mine had a dozen.

The trick is to find an area within this niche that is untapped and give them something new to add to their collection.

Minimalist watches is a trending product worth looking at. Minimalism, in general, is picking up steam.

Minimalist Watches Explore Google Trends

Sell Dog Bowls

Sell Dog Bowls Online

I don’t have to tell you, but the pet industry is massive. $70B. Some people love their pets more than their kids.

This bowl is generating $350K per month. Has over 1400 reviews, but only 4 stars. Why not 4.5 or 5? Maybe you can improve it.

You can sell foldable dog bowls or customizable cat bowls. Doesn’t matter. What does matter is you pick a tight focus area and find a unique angle.

People buying dog bowls will be interested in dog health and nutrition. This gives you an amazing opportunity to scale up content marketing and social media. Just make sure you validate your individual product ideas.

Dog Bowls Explore Google Trends

Detox Tea / Juice

Detox Tea Products Sell Well

There are several different types of teas and juice that have been found to have detox benefits. Create a brand around these different ones or start with just 1 and expand from there.

The overall juice detox market is $3.4 billion – surely there’s a good niche to be had there. You can go organic is always a good idea. You can add B12 and target Vegans as well.

Detox Tea Explore Google Trends

Keto Bars / Powder

Keto Bars

The Keto diet is nothing new but there’s no doubt that it’s as hot as Tim Tebow and his wife, Demi-Leigh Nel-Peters. The diet focuses on high-fat, zero carb, zero sugar foods and it works.

Ketogenic Diet And Lifestyle Site Fuel Your Best Ketologic

In fact, I myself lost about 25 pounds on the Keto diet.

These Keto enthusiasts are hardcore about their diet and their exercise routines. As such, they feel the need to put high-quality foods into their system after workouts. Keto enthusiasts have friends – meaning, if you sell to one, you’ve sold to many!

Even though, it has lost a bit of popularity – there are still tons of people searching for this.

Keto Powder, Keto Snacks, Keto Bars Explore Google Trends

Selling Natural Hair Products

Natural Hair

More and more people are turning to a natural lifestyle. This space is a bit crowded, but competition is a sign of a healthy market.

Products like hydration oil, shampoo and conditioners are rising in the black consumer market. The one below has over 7,000 reviews.

Silk Hair

With celebrities like Alicia Keys embracing the natural hair look, the trend will continue to grow. African-American spending on relaxers decreased by 30% from 2011 and 2016 in favor of natural hair products or none at all.

There’s also a lot of bloggers and IG users that share hair styling videos. Making it a great niche to build a community around.

The natural oil below sells 21K per month on Amazon.

Natural Hair Explore Google Trends

Eyelash Extensions

Sell Eye Extentions Online

Another consumable product that I like. Consumable products = subscription. Not only that, this industry is expected to grow 4% annually to $1.3B by 2023.

So don’t let the Google trend fool you.

Anything in the fashion ecommerce industry is a good niche. The key is marketing or a unique product angle. Both are better.

Fake Eyelashes

Amazon sells $70K per month of the magnetic eyelashes above.

Eyelash Extensions Explore Google Trends

Baby Clothes

Baby Clothes

Baby clothes will always be in need. But this is such a broad category. Id suggest going after something within this category like clothes for preemies.

The downside of this industry is its only growing at 1%. The plus side is there’s millions of mommy bloggers ready to promote your product for a small fee.

This cute footie generates $35K in monthly sales on Amazon.

Baby Clothes Explore Google Trends

Men’s Engagement Rings

What To Sell Online23

This product slants towards the gay market. Women can propose to men, too –  right?

Anyways, I like this niche. The target audience is crystal clear. Gay men in a serious relationship. The downside here is you can only sell an engagement ring to a person once (in theory 🙂 )

You’d have to get creative to maximize customer lifetime value. I think the perfect online business model here is to add gay fashion affiliate blog to this ecommerce product category. Once you find a product you are making good affiliate sales on, consider adding it as a category.

Same sex marriage will only increase in America…or will it? Seems like people want it, but the current administration doesn’t seem to embrace it too much

Engagement Rings For Men, Men Engagement Ring Explore Google Trends

Cruelty-Free Makeup

Vegan Makeup

If there’s a passion niche, it is vegans. They are super passionate about the planet and their body.

For a vegan, natural products are not enough. It has to be vegan. Cruelty-free brands are taking a stand to call out companies that test on animals.

The best part is the market is expected to grow 6% in the coming years.

Cruelty Free Makeup Explore Google Trends

Fidget Spinners

Fidget Spinners

If you didn’t cash in on this in 2016 or 2017, you probably missed the boat. At one point fidget spinners occupied all 20 spots of the top 20 toys on Amazon.

Those days are over.

Yes they are still popular, but the market is pretty saturated. The price point is so low that I’d avoid entering this market at this time. If you want to buy Fidget Spinners in bulk, you’ll have no problem. There are plenty of people looking to offload their supply.

Fidget Spinners Explore Google Trends

Pocket Squares

Pocket Squares Evergreen

Wearing a pocket square can completely enhance the look of a suit or sports jacket. For whatever reason, for the past 30 years, people seemed to forget this winning formula. A quick trend search on Google shows that a slight pocket square resurgence

There are several different ways to approach this. Based on the quality of fabric? Price point? Or coolest / funkiest designs? Accessories make for a great business given their attractive margins.

Pocket Squares Explore Google Trends

Art Supplies

Art Supplies

Sad to say, but demand for art supplies are on the decline. But there are still a ton of people searching for it.

Have you ever tried to paint something? Then you’ll notice that going to an art store and buying paint supplies, for a beginner, is extremely confusing. There could be an interesting opportunity to sell pre-packaged paint sets for varying skill-levels of painters.

Art Supplies Explore Google Trends

Party Supplies

Party Supplies Online

Parents spend a LOT of money on their kids’ birthday parties. And decorating is simply a pain in the butt.

We like the concept of creating pre-packaged birthday decorations based on the age and gender of your child.

My gut tells me there’s some good margin in this 100pc plastic toy set for $20.

Party Supplies

Something that takes the thinking out of the busy schedules of parents. And if a parent is happy with what they received for their child’s first birthday, guess who they’re going to order from next year?

Party Supplies Online Trend

Outdoor Speakers

Sell Outdoor Speakers

The love of the outdoors seems to be on the decline according to Google trends. With 20K people searching monthly for this product, the demand is something you shouldn’t ignore. This has created an opening for outdoor electronic companies to create durable and portable products that are convenient for specific activities. Maybe a speaker for when you’re fishing or riding in a golf cart?

This is a product that can be manufactured in China with a little technical expertise. For some inspiration, read up on how GoPro got its start.

Download The Report and Get More Niches and More Data (Coming Soon)

My initial ecommerce niche report was downloaded over 10K times. The new one is even better. There’s 1000+ niches and I’ve included more relevant data points:

  • SEO Difficulty
  • Amazon Monthly Sales
  • Amazon Opportunity Score
  • Amazon Competition

You can dropship the products to test them. Just consider the delivery time and the impact it has on customer experience. Customers might not want to wait 3 weeks. If they are unhappy about it, its unlikely they will buy again. This can cut into your profits, if you used a loss leader strategy. If you get traction you might want to source a better manufacturer.

If you are selling products on Amazon, Etsy or Ebay – you’ll want to make sure you have your own website. It costs a lot to acquire customers. You need to be able to sell them in the future.

If the idea of managing inventory gives you the heebie-jeebies, you might want to look at selling digital products.

I strongly encourage you to do your own research. Use these ideas as a jumping off point. You can easily drill down to specific SKUs in JungleScount. Then combine the product niche with a passionate target audience to create your own brand.

The best products are the ones with a clear target audience.

Welcome to the world of online retail! If you need help figuring out what to sell online, consider joining my course, Ecommerce Business Blueprint.

What To Sell Online

About the author

Photo of author
Darren DeMatas
Darren has an MBA in Internet Marketing and 10+ years of experience marketing retail, manufacturing and Internet marketing corporations, 7-figure brands and startups online. Follow him on TwitterLinkedIn. Or take his course to learn ecommerce.

25 thoughts on “What To Sell Online: 21 Product Ideas That Drive Ecommerce Sales”

  1. One who’s a newbie with very little or no knowledge of computer, will it be advisable for such a person to venture into an online business? secondly, as a JJC in online business, can I venture into it without a website?

    • You can, but I think having your own website is smart.

  2. Darren,
    If I want to make a entirely new product (e.g. new type of pet toy), but there are no similar products on the market, where do I find a manufacturer to create a new product? How can I estimate the costs?

    • It depends on how new the product is. If tooling and molding costs are involved – it can get expensive fast ($10K+). to figure this out. Id look for a manufacturer that makes something close to what you are looking for, then contact them to see how much it would cost to make a prototype.

  3. I believe the compression wear and shapewear is a billion dollar global market. LONDON, August 22, 2018 /PRNewswire/ — The Global Compression Wear and Shapewear Market size is expected to reach $6.4 billion by 2024, rising at a market growth of 5.8% CAGR during the forecast period.

  4. Hello Darren.

    I just read your post…. Great!!! now i’m very excitied about getting started. I was unsure about what I wanted to sell on my site like finding a great niche. After reading your recommendations, and after more reading and research I will be launching my site this month. I will email you my web site address before launching in hopes you can view it and give me some advice.

    Thank you.

    • I cant wait to see it!

  5. I really appreciate these guidelines on different trending niches in e-commerce today. I need your advice on the best niches to venture into to get reasonable profit in 3months.. thanks in anticipation for your reply Sir Darren

    • Hey Victor, I think the most important thing is product demand and marketing opportunity. Theres lots of products (especially in boring niches) that have not been tapped into yet.

  6. What an interesting eye-opener. Thank you very much Darren.

  7. What’s the point of showing screenshots from back in 2011 when posting or updating this in 2018?

    all these are not trending or hot anymore.

    Stop misleading people

    • Ru – theres no screenshots in this post from 2011. It was all updated in 2018. All the data is current and I only use future market projections. So which products do you feel are not worthy of being sold online today? Which products do you feel should be on here but are not?

      There’s nothing misleading here – it’s all data-driven.

      Finally, please dont take the Lord’s name in vain on my blog. I edited your comment

  8. This is an interesting and informative post. I am planning to sell vaping devices and bongs.

  9. Thanks for your list. I’d be appreciate! Just one more thing: I understand that in this list we have (1) physical product and (2) digital product (subscription box). To me, I think we can start both a content site (affiliate) & ecommerce (dropshipping, selling own products).
    But for digital product, I only see the option to build an affiliate site. Do you have any idea of “dropshipping” digital products?
    Thank you very much!

  10. Hi Darren, thank you for sharing such information with us, for days I had questions regarding digital and physical products and thanks to your post, from today I am very sure that digital products is really very profitable

  11. I loved the point that was made about digital products being a great place to start for online entrepreneurs–it’s less expensive to start up (usually) and customers get their product right away. However, physical products can be just as easy! With drop shipping, you can choose a theme of products for your store, list them on the website, and, when you receive an order, purchase them wholesale and then have them shipped directly to your customer from the manufacturer. The margins for drop shipping are pretty low, but it’s very hassle-free, and you can choose almost anything you want to sell without having to produce it, store it, or ship it yourself. You can also start a drop shipping business for little more cost than what it takes to get the website up and running! It’s definitely worth considering, especially for new entrepreneurs, or for those with a tighter budget.

  12. Everything has it’s own advantages and disadvantages, so its unfair to come in a decision without analyzing much! But as far as I understand selling physical product though digital media is more popular now. People love to buy products sitting at their home and its creating more possibility for the sellers as well.

  13. I agree with Jasa. Nowadays, physical and digital products can be sold online. But selling digital products is hassle free.

  14. I think at this time and with the web technologies growing day after day, it’s something natural to sell the products digitally and it’s not bad. many people prefer buying their desired music albums digitally ! it’s about the taste !

  15. Interesting. I have sold many things on eBay, but nothing I have created. I am working on an ebook right now, which I will sell anywhere I can once it’s complete.

  16. Hi, Darren,

    I think both products can be sold online. People still need physical product, such as clothes, gadgets, or medicine. Digital product in the other hand is very quick to sell and I think more quicker since it doesn’t require production and shipment like physical.

  17. Nice work in this Darren.. nicely laidout, plus great contributors man.

    TY again for including me.

    • Appreciate it, John! On both levels (your participation and your feedback) 🙂


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