If you sell products online, you should add Amazon selling to your must-do list. Amazon is a vital selling site that draws in an impressive customer base. In fact, 150.6 million mobile users accessed the Amazon app in September 2019.
When you use a popular shopping site like Amazon, there is no limit to the number of people you can reach.
So, how do you choose the right stuff to sell on Amazon? With a bit of research and preparation, of course! Let’s take a look at the best items to sell on Amazon.
How to Select the Right Amazon Product Category
Amazon sells a lot of products doesn’t mean anything you list for sale on the website will sell The first step is to choose the right product category. As new sellers, you should know you don’t want to sell products that, well, don’t sell.
When you’re in the process of choosing a product category for Amazon selling, consider the following:
- The popularity of the products
- Search volume
- Availability of products to sell
- Trendsetting product or tried-and-true product
You can’t just pick a product out of the blue and start selling it. Not if you want to be a successful Amazon seller.
You have to do thorough product research to pick profitable products. Some areas, like the jewelry category, will have too much competition for you to be able to achieve sustainable growth for your ecommerce business. As you conduct your research, pay attention to the best sellers’ rank and look for categories with minimal competition.
How to Choose the Right Niche Market
Before you start putting items on Amazon to sell, you have to choose the right niche products to market within each category.
For example, if you focus your Amazon product sales on health and wellness, check out the latest trending niches on the best seller lists and consider selling these items. If you want a solid product in the health and wellness niche, look at eye compresses. These must-have beauty items have been flying off the shelves, and you can get in on the action, too.
To come up with the best ecommerce business ideas, do your keyword research. You can even use third-party product research tools such as Jungle Scout or AMZScout. This way, you won’t waste your time focusing on a product market niche that just doesn’t sell on Amazon.
Best 21 Products to Sell on Amazon
Now that you know how to find the best products and choose the right niche, it’s time to look at the best 21 products to sell on Amazon.
Here are 21 top-selling products for 2021:
1. Crossbody Purses
During the pandemic, people didn’t have a strong need for purses as they weren’t going out too much. Now, with venues, restaurants, and shops open largely at full capacity, people are on the go. This means purses and handbags are high in demand.
Crossbody purses have been flying off the virtual shelves on Amazon. From leather purses to more affordable options, selling crossbody purses on Amazon is something to consider.
2. Microfiber Sheet Sets
People have found many ways to add to their comfort level since 2020. Therefore, comfort goals are high in demand.
Microfiber sheet sets are extremely popular items sold on Amazon. These items are high in demand as necessities. People will always need sheets, and the convenience of Amazon makes it easy for online shoppers to buy these necessary items.
3. Blue Light Glasses
In-office work settings have switched to virtual office positions in a lot of industries. This means people are on their computers a lot. Blue light glasses help filter or block out the blue light from the screens and make for a better day at the virtual office.
Although blue light glasses may seem like a trend item that won’t last long (will not result in consistent sales), this product has been popular for the last few years and doesn’t show signs of stopping.
4. Handmade Items
Handmade items are popular products to sell on Amazon. You might think that only Etsy sells handmade goods, but not so! Amazon sellers offer this type of product, too.
The handmade products provide online shoppers with access to one-of-a-kind items. This type of Amazon product is often unique and helpful all at the same time.
Some handmade items that sellers stock in their Amazon store include handcrafted jewelry, handbags, and home decor items.
5. Eye Compresses
At-home spa treatments and other relaxation beauty products are in high demand. For example, eye compresses are top sellers on Amazon.
If you sell products in the health and wellness or beauty categories (both are profitable product categories), add eye compresses to your niche sales list. Therefore, you might see a good following from Amazon shoppers.
6. Car Covers
Car owners are always looking for new products to keep their cars in the best possible shape. Car covers are items purchased often on Amazon.
From sedan car covers to SUV car covers, you can build your inventory of car covers and increase your profit margins at the same time.
7. Face Masks
If you sell personal care items, add face masks to your list of sale items. From cream masks to gel masks, beauty face masks will bring in Amazon shoppers to your website.
These products are relaxing and beautifying all in one product. And Amazon shoppers love buying these beauty items to have on hand whenever they need a refreshed feel and look.
8. Fitness Items
Fitness items have always been hot sellers on Amazon. But, especially in the last year or so. People were looking for ways to stay in shape when COVID-19 restrictions shut down gyms, and they had to stay close to home.
Fortunately, gyms are back open, but individuals are still searching for ways to stay fit in the comfort of their own homes. Amazon sales on fitness equipment are high, which means this is an excellent product area to cover.
9. Hair Care Products
Hair care products are also high in demand on Amazon, so many marketplace sellers offer these items. From hairspray to shampoo to brushes, sellers stock their inventory with these items.
You can offer these necessities and rest easy knowing you’ll have a customer base for them.
10. Water Bottles
If you haven’t sold water bottles yet, you should add this product to your website inventory list ASAP. Water bottles are cheap to purchase wholesale, and you can realize a large profit margin from this type of online product.
Plus, with the increase in demand for fitness products, you better believe water bottles make the list as well.
11. Games and Puzzles
During the pandemic, people were looking for ways to stay busy. Games and puzzles answered the call. From single individuals to large families, this entertainment product filled the need for fun activities.
And these items are still high in demand, both for kids and adults. Best of all, even with the competition amongst other online sellers, you can still see a good amount of sales as there are so many puzzles and games to offer online buyers.
12. Gaming Headsets
From those who occasionally play video games to the daily gamer, gaming headsets are worn by many. So, it’s no wonder gaming headsets are one of Amazon’s best-selling items.
You can focus on specific niche gaming headsets or offer a wide array of options with this electronics accessory. But, whatever you do, definitely consider adding this popular product to your Amazon site.
13. K-Pop Products
You might not think a specialty product like K-Pop merchandise would be a big seller, but it definitely is. If you sell your products worldwide, the amount of buzz you’ll create by offering K-Pop items is sure to astound and delight you.
You can choose all types of K-Pop items to sell, from K-Pop theme cell phone accessories to sweatshirts. If your products have a K-Pop theme, you’ll likely sell out quickly.
14. Yoga Pants
Clothing is sometimes a tough product to sell and make big bucks from since it’s highly competitive. However, when you choose a clothing item such as yoga pants, you’re bound to see the profits roll in.
When you buy yoga pants to sell on your Amazon site, make sure you choose basic yoga pants and not designer brands. People want to purchase yoga pants that are well-made and won’t cost a fortune at the same time.
15. Cell Phone Accessories
Another one of the top-selling items on Amazon is cell phone accessories. You can sell cases, portable chargers, and cell phone car mounts, to name a few items.
And when you offer generic brand cell phone accessories, you’ll see a greater profit margin and more interest from online shoppers.
16. Home Security Cameras
Home security cameras are also popular Amazon products to sell. You can sell basic front door/back door cameras or offer entire home security camera systems.
Amazon is a popular spot to buy technology equipment, including home security cameras. If you offer tech products on your Amazon site, make sure you include these must-have items on your list.
17. Pet Supplies
Pet owners are big fans of Amazon shopping. After all, they can find the perfect gift for their beloved pet without leaving the comfort of their own home. Plus, pet owners can shop for the best pet products at the right price.
If your Amazon store focuses on pet supplies, or you want to add this type of product to your online store, do so. You’ll find a large customer base at your fingertips.
18. Yoga Mats
Yoga mats sell well on Amazon. The sale of these fitness mats grows in number as the demand for yoga mats increases. You can choose various thickness levels, colors, and textures to offer a wide range of yoga mats.
With the popularity of these items, you won’t be lying on your yoga mat inventory for too long.
Due to the extraordinary selection of books, it’s no wonder these products sell well on Amazon. You can sell books of various genres or focus on a specific niche, such as baby books.
As a bonus, books are easy to ship, so you’ll be able to get these orders out with ease as fast as they come in.
20. Kitchen Accessories
Serving spoons, spatulas, and wine openers. What do all these items have in common? They’re all popular kitchen accessories available through Amazon.
Kitchen accessories never go out of style. If you’re looking for an Amazon product that will receive rave reviews and frequent purchases, add kitchen accessories to your website.
21. Baby Items
Baby products are big sellers. Parents purchase these items for their children. And many others buy various baby items as gifts for new parents. You can make your inventory as general or specialized as you like. Basically, baby products and baby toys will always sell on Amazon.
Other Considerations With Products to Sell Online
Now that you know the best Amazon products to sell, you can narrow down the options by considering other factors, including:
As you consider what products to sell on Amazon, the price point is an essential factor. You don’t just want your products to be popular, but you want it to be worthwhile to sell these products. If you don’t get a good profit from the sale, the work of sourcing, packing, and shipping may not yield the best outcome.
Do some research and figure out how much it will cost to buy the products at wholesale prices. Then, figure out your selling price based on what it costs to sell on Amazon. You want a price that people will pay but also have to make sure that you can earn a profit.
If you can buy and sell the products and make a good profit, these items may be worth adding to your Amazon site. On the other hand, if the profits you make don’t make it worthwhiselle to offer these items, it’s best to sell other products that will produce a good profit.
When you consider different products to sell through your Amazon store, think about the size of the products. The larger the item, the more time and cost it will take to package and ship it.
If you sell smaller items, packing and shipping are less timely. Plus, shipping costs will often be less. However, with larger items, the price points may be greater, and you may earn a better income on these sales in some cases.
You have plenty of options with product sourcing. You can use any of the following methods:
If you choose a dropshipping strategy, you don’t have to worry about storing inventory. Instead, when a customer orders a product through your website, the information goes to your supplier, who fills the order for you. These items are usually generic products as opposed to brand items.
This product sourcing model is an excellent option if you don’t have much money to spend at the start of your Amazon business. You don’t have to buy inventory outright and can distribute products as orders come in.
Plus, with a dropshipping model, you don’t have any storage responsibilities, either.
Creating Your Own Brand with Private Label Products
With a private label setup, your products have your brand name on them. That’s the biggest advantage of selling private label products. These products are items you design yourself and order straight from the manufacturer.
You buy these products in bulk, and you’re responsible for packing and shipping the products when you sell them. Private label products are good items to consider if you want to put your name on something. Plus, the products often gather a large, loyal following.
With wholesale product sourcing, you buy the products in bulk from wholesale companies, such as Alibaba. You’ll get a great deal when you source your products this way. However, if you choose a wholesale model setup, you must initially prepare to have a lot of capital.
If you want Amazon to handle part of the fulfillment duties, the Amazon FBA model is a good one to look into. With Amazon FBA, you send your products to Amazon, who will store your inventory in their warehouses.
Amazon will also handle the quality logistics and ship your products for you. All you have to do is source your products and manage the marketing details. Just keep in mind there may be specific criteria to follow with Amazon FBA.
Additional Tips for Choosing the Best Products
For some additional tips for choosing the top products to sell on Amazon, consider the following:
Find Out What’s Trending
To help you narrow down the options even more and pick the best products to sell on Amazon, find out what’s trending. You can check out Amazon’s bestseller list. You can also look at Google trends. Products from retail stores that are trending at the moment will likely be high in demand, no matter how many Amazon sellers offer them.
Pick High Demand Products
Even if the products aren’t overly trending at the moment, make sure the items are high in demand. You should choose a product that people want to buy and then show them that your store is the one to buy it from.
Avoid Seasonal Items
Seasonal items may sell during the individual season or holiday time. However, if you don’t sell them during that time, you’ll be stuck with inventory to hold until next year. Seasonal items are popular, but they could be a wrong financial move for you if you have too many and they just don’t sell fast.
Choose a Specialized Niche
With high in-demand products and trending items, you’ll face a lot of competition. That’s why you need to choose a specialized niche.
When you focus on a specific niche, you can still sell trending items but make yours stand out from the rest. In addition, you’ll build a loyal following amongst Amazon buyers that get to know your online store and the products you offer.
Check Out Product Reviews
If you want to sell products that are high in demand and have a loyal following, check out product reviews on items you want to sell. Use keywords to zone in on the specific products. By reading customer reviews, you can see how long these products have been on the Amazon market and how well they do. You can also learn more about the individual products, what buyers like about the product, and what they don’t.
Stock Up on Amazon Best Products Today
Whether you’re new to online selling through Amazon or want to add some new items to your product list, any of the items listed above are good options to start with. Then, build your Amazon site product inventory and start earning the profits you crave through Amazon selling.
You can start with a few of the best products and expand from there. Or you can stock a few products from each section to gauge how your products sell and what your customer base looks like.
Whatever you do, always keep up with your product research as the consumer market can change. With this in mind, know that popular products in the past may not be so now. Instead, these products may be replaced with bigger and better products to sell on Amazon.