Editorial Guidelines

Written by

Darren DeMatas



Written by

Darren DeMatas


Reviewed By Our team of writers and content creators are experts in ecommerce and we fact-check every claim in our work to ensure it’s accurate and up-to-date. (Learn about our editorial guidelines.).

Our mission and vision.

Our mission is to help you build and grow a sustainable business online through guides, product recommendations, courses and consulting. We believe we believe you’ve earned the right to forge your own path as a CEO, rather than grinding to make someone else shine.

Our editorial code.

We are committed to providing accurate, inclusive, and actionable content at Ecommerce CEO. Our editorial principles and practices guide how we source, report, write, and edit our content. We have a rigorous fact-checking process and promptly correct any errors that may arise.

The editorial team at Ecommerce CEO is made up of ecommerce and digital marketing experts, led by Darren DeMatas MBA, who has 15 years of experience in retail and online marketing. Our team includes content creators and editors with over 10 years of experience in eCommerce and online marketing.

We are not like other review websites, as our team consists of true ecommerce practitioners who are passionate about the ecommerce community. We regularly contribute to ecommerce and digital marketing publications.

Our highly-skilled editorial team meticulously manages every piece of content we publish at Ecommerce CEO. We thoroughly cover every possible angle of a topic before publishing. Our content goes through multiple phases of the editorial process, ensuring it is fact-checked and reviewed for accuracy and integrity by multiple team members.

Readers first philosophy.

We strive to provide well-researched, detailed, and easily understandable content to our audience of ecommerce entrepreneurs. To achieve this, we do not rely on generative AI tools to create our content. You can be confident that all our content is written by knowledgeable writers and thoroughly reviewed by subject matter experts. We never publish any content that contains AI-generated text or edits, and we refrain from using images or videos generated by AI technology.

Up-to-date Content

At Ecommerce CEO, we make it a priority to keep our content up-to-date. We regularly review our existing content, including original screenshots, to ensure that all information is relevant and updated.

Our fact-checking process.

Our team of writers and content creators are experts in eCommerce and are always seeking new data and market trends. They meticulously fact-check every claim in their work to ensure it’s accurate and up-to-date. Here’s how our fact-checking process works:

  1. A subject matter expert provides research and resources to our writer
  2. The writer conducts thorough research using those reliable sources.
  3. They write the article, adding a source to every claim made.
  4. The article is then submitted to a line editor for review.
  5. The editor carefully checks the accuracy of the sources and claims.
  6. If any claims are incorrect or can’t be validated, the article is sent back for corrections.
  7. The editor and writer collaborate to ensure all claims are accurate.
  8. Once everything is verified, the article is approved by the editor and ready for publication.
  9. If updates are needed, the process is repeated.

Conflict of interest policy.

We understand there is a potential conflict of interest when we openly state this site may receive compensation for referring visitors to various companies.

We want to be transparent: this site may get paid for sending people to certain companies. But don’t worry, we’re all about honesty and doing the right thing. We only recommend stuff that we would use ourselves or feel comfortable sharing with our friends and family. Plus, we make sure that the products and services we promote won’t cost you any extra. And sometimes, we even get special deals just for our visitors! Our advertisers can’t tell us what to say or control what people post in the comments. It’s all up to us and our readers!

Commitment to accuracy and objectivity.

We take pride in our unwavering dedication to accuracy and objectivity while keeping things lively and professional! In the whirlwind of the digital e-commerce landscape, we understand the crucial role accurate information plays. Our team of passionate writers and editors upholds the gold standard of journalistic integrity, ensuring our readers receive content that’s not just reliable but also a joy to read. We value the trust you place in us and it’s our mission to provide you with content that’s as fun as it is trustworthy.

From dissecting market trends to dishing out product reviews and sharing strategic business insights, Ecommerce CEO is your go-to source for accurate and unbiased information. We believe that being well-informed is key in the competitive e-commerce world, and we’re here to empower you with knowledge you can count on. By offering credible and entertaining content, we’re building a vibrant community of entrepreneurs, marketers, and enthusiasts. At Ecommerce CEO, our commitment to accuracy and objectivity isn’t just a principle – it’s the beating heart of our blog, ensuring you’re armed with the best information to thrive in the dynamic and exhilarating world of online business. Stay tuned for insightful reads and a sprinkle of fun!

Linking Policy

We strive to ensure that all external resources we link to are helpful to readers. It is also really important that all links are contextually relevant to users. We don’t sell links. All advertising will be marked as such and will be nofollow per Google guidelines.

Our process for handling complaints and corrections.

At Ecommerce CEO, we take great care in addressing complaints and corrections to maintain the integrity of our content. We believe in transparency and accountability, which is why we have a meticulous process in place for handling any concerns raised by our readers.

If you come across any inaccuracies or have concerns about the content on our platform, we encourage you to reach out to us promptly. Our dedicated team of editors and fact-checkers will thoroughly investigate the issue. We value your input, and upon receiving a complaint or correction request, our team will promptly assess the claim. If an error is identified, we will promptly rectify it, ensuring that our readers have access to the most accurate and reliable information.

Policy to avoid plagiarism and copyright infringement.

We maintain a strict policy to avoid plagiarism and copyright infringement. We respect the intellectual property rights of others and are committed to producing original and unique content. Our writers and editors are well-versed in proper citation practices and thorough research methods, ensuring that all information presented on our platform is accurately attributed to its source. We utilize reliable plagiarism detection tools to cross-verify our content, guaranteeing its authenticity. In the event that we include third-party content, we do so responsibly, obtaining necessary permissions and providing appropriate credits. Our dedication to upholding ethical standards not only safeguards our integrity but also respects the creative and intellectual efforts of content creators worldwide. By adhering to this policy, we ensure that our readers receive trustworthy and original content while promoting a culture of respect and integrity within the digital community.

Commitment to user privacy.

At Ecommerce CEO, safeguarding user privacy is at the core of our values. We are deeply committed to protecting the personal information of our visitors, subscribers, and community members. Any data collected, such as email addresses for newsletters or user feedback, is handled with the utmost confidentiality and used solely for the intended purpose. We employ advanced security measures to prevent unauthorized access, disclosure, alteration, or destruction of personal data.

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