11 Best Tools For Amazon Keyword Research and Optimization

Written by

Darren DeMatas

Updated

[show_reviewed_by_link]

Written by

Darren DeMatas

Updated

Reviewed By Our team of writers and content creators are experts in ecommerce and we fact-check every claim in our work to ensure it’s accurate and up-to-date. (Learn about our editorial guidelines.).

In addition to receiving commissions generated through affiliate marketing, we are able to fund our independent research and reviews at no extra cost to our readers. Learn more.

Are you searching high and low for the right product to sell on Amazon? Or maybe you have a product in mind, but you can’t pinpoint the perfect keywords to get your product noticed.

I started using Amazon keyword research tools in 2015 when I started promoting products through my blogs. For this guide, we analyzed and tested the market’s top Amazon keyword research tools and compared 27 data points, including features, integrations, and pricing plans. We created an objective scoring system to help you filter through the options to find the best one for you,




Product
Pros and Cons
Ratings
Helium 10
Helium 10
Try For Free Review
Full Suite Of Amazon Tools
Real-time Amazon Data
Fast Customer Support
On The Pricier Side
Can Be Overwhelming
Steep Learning Curve
Value 5.0
Features 5.0
Customer Support 3.5
Scalability 4.5
4.5
Overall Score
Jungle Scout
Jungle Scout
Try For Free Review
Very User-Friendly
Complete Amazon Toolkit
Reliable Real-time Data
Too Much Bot Support
Limited To Amazon Only
Basic Listing Optimization
Value 4.5
Features 5.0
Customer Support 3.5
Scalability 4.5
4.4
Overall Score
Customer Friendly Refund Policy
Affordable All In One Tool
Can Scale As You Grow
Suppliers Limited To Alibaba
Limited To Amazon Marketplace
No Phone Support
Value 5.0
Features 5.0
Customer Support 3.3
Scalability 2.2
4.3
Overall Score
User Rating
4.3
SellerApp
SellerApp
Try For Free Review
Complete Tool For Amazon
Fully Managed Services
Freemium + 7 Day Free Trial
Lacks 24/7 Support
Can Get Expensive
Unclear Refund Policy
Value 3.0
Features 5.0
Customer Support 3.3
Scalability 5.0
4.1
Overall Score
User Rating
3.0
Viral Launch
Viral Launch
Try For Free Review
Complete Amazon Tool
Solid Courses & Training
Great Track Record
Basic Plan Is Limited
No Refunds
Limited Customer Support
Value 4.0
Features 4.4
Customer Support 2.1
Scalability 4.1
3.6
Overall Score
User Rating
3.6

Amazon Keyword Tools Compared

Truth be told. Most Amazon keyword tools do a pretty decent job of providing essential data such as monthly search volume and sales. But there’s only a handful of tools that allow you to effectively optimize your business on Amazon.

Pricing
Helium 10
Jungle Scout
Viral Launch
MerchantWords
SellerApp
ASINSIGHT
SellerSprite
AMZScout
SmartScout
AMZ Tracker
ZonGuru
Free Plan
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Trial Period
Helium 10 :
Jungle Scout :
Viral Launch : 14 day
MerchantWords :
SellerApp : 7 – 14 day
ASINSIGHT : 30 day
SellerSprite : 3 day
AMZScout :
SmartScout : 7 day
AMZ Tracker : 7 day
ZonGuru : 7 day
Entry Plan
Helium 10 : $39/month
Jungle Scout : $49/month
Viral Launch : $69/month
MerchantWords : $35
SellerApp : $99/month
ASINSIGHT : $35/month
SellerSprite :
AMZScout : $49.99/month
SmartScout : $49/month
AMZ Tracker : $50/month
ZonGuru : $49/month
Premium Plan
Helium 10 : $279/month
Jungle Scout : $199/month
Viral Launch : $199/month
MerchantWords : $749
SellerApp : $499/month
ASINSIGHT : $199/month
SellerSprite : $79/month
AMZScout :
SmartScout : $187/month
AMZ Tracker : $400/month
ZonGuru : $79/month
Amazon Optimization
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :

Most of the tools have a list of common shared features such as keyword and ASIN research, competitor analysis and rank tracking. To provide you with the most meaningful analysis, we created a few tables to highlight the differences. As we stated before, most tools can help you figure out what to sell on Amazon. But once you get up and running, you may need a tool to help you find suppliers or optimize your listings. At that point, your options start to dwindle.

Research Features
Helium 10
Jungle Scout
Viral Launch
MerchantWords
SellerApp
ASINSIGHT
SellerSprite
AMZScout
SmartScout
AMZ Tracker
ZonGuru
Keyword ResearchKeyword Research Features
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Chrome ExtensionChrome Extension Features
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Listing OptimizationListing Optimization Features
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Supplier DatabaseSupplier Database Features
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Sales AnalysisSales Analysis Features
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :

After examining various options, we found that apps like Helium 10Jungle ScoutViral Launch, SellerApp and Zonguru are invaluable for Amazon sellers. Those tools combine keyword research capabilities with listing optimization, PPC management, inventory management, and review generation tools.  All of these are needed to successfully scale your business on Amazon.

Growth Features
Helium 10
Jungle Scout
Viral Launch
MerchantWords
SellerApp
ASINSIGHT
SellerSprite
AMZScout
SmartScout
AMZ Tracker
ZonGuru
PPC OptimizationPPC Optimization Scalability
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Review GenerationReview Generation Scalability
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Inventory ManagementInventory Management Scalability
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Managed ServicesManaged Services Scalability
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
FBA ReimbursementFBA Reimbursement Scalability
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :

We suggest you avoid tools like Ahrefs, Keyword Tool IO, or Keyword Dominator. Despite their usefulness, they lack competitive sales data, a feature crucial for success in today’s cutthroat Amazon landscape. Because of this, we did not include those tools in this analysis.

Finally, when comparing keyword tools, you also have to decide what level of support and training you think you’ll need. If you need a lot of training and support, you may be better off with Helium 10 instead of MerchantWords.

Support
Helium 10
Jungle Scout
Viral Launch
MerchantWords
SellerApp
ASINSIGHT
SellerSprite
AMZScout
SmartScout
AMZ Tracker
ZonGuru
Phone SupportPhone Support Support
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Help CenterHelp Center Support
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
24/7 Support24/7 Support Support
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
Live ChatLive Chat Support
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :
CoursesCourses Support
Helium 10 :
Jungle Scout :
Viral Launch :
MerchantWords :
SellerApp :
ASINSIGHT :
SellerSprite :
AMZScout :
SmartScout :
AMZ Tracker :
ZonGuru :

Importance of Keyword Research on Amazon

Understanding the importance of keyword research on Amazon is crucial for online sellers. It’s the backbone of your product’s visibility and tremendously impacts your sales. Relevant keywords help your product get discovered by potential customers, increasing your conversions.

Amazon Keyword Research

Additionally, effective keyword research not only aids in ranking higher in Amazon’s search results but can also give crucial insights into market trends.

Just think about it – with the right set of Amazon keywords, your product could become the star of the show, catching the eyes of eager buyers left and right.

Understanding Amazon Search Algorithm

At its core, Amazon’s search algorithm, known as A9, operates with a primary goal: to connect shoppers with the most relevant and high-quality products. This advanced system considers multiple factors, such as relevance, price, availability, and sales history. Keywords play a significant role in this process. This diagram from Trellis details the process of how A9 Works.

how A9 Works.

When a product listing effectively utilizes relevant keywords, A9 can more efficiently identify and rank the product, increasing visibility and potential sales. However, the algorithm evaluates the presence of keywords and the product’s performance, driving a dual focus on optimization and maintaining high standards in product quality and customer satisfaction.

Best Amazon Keyword Tools

Navigating Amazon’s competitive marketplace demands exceptional keyword research tools. While most, including Ahrefs, Keyword Tool, and Keyword Dominator, provide monthly search volume data, they often fall short by lacking key features. These include sales data, competitor analysis, and Amazon rank tracking—essential elements elevating your product’s visibility and boosting sales.

Helium 10 (Free Plan Available)

Product
Pros and Cons
Ratings
Helium 10
Helium 10
Try For Free Review
Full Suite Of Amazon Tools
Real-time Amazon Data
Fast Customer Support
On The Pricier Side
Can Be Overwhelming
Steep Learning Curve
Value 5.0
Features 5.0
Customer Support 3.5
Scalability 4.5
4.5
Overall Score

Helium 10 is an essential tool you can’t afford to overlook in your Amazon keyword research process. With an exceptional suite of features, including a comprehensive Keyword Tracker, a highly effective Cerebro tool for spying on your competition’s strategy, and the Frankenstein tool for keyword processing and management, your products stand a chance to reach the widest audience possible.

Helium 10

Its sophisticated algorithms and simplicity make it an indispensable asset for sellers looking to dominate their niche. It helps you understand customer behavior, track competitors, and optimize product listings.

The pricing structure is flexible, with a free basic plan available. Paid plans range from $39 to $279 monthly, giving scalable options to suit your budget.

  • Starter: $39/month
  • Platinum: $99/month
  • Diamond: $279/month
Helium10 Pricing Page 2024
Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
Helium 10
Free Plan :
Trial Period :
Entry Plan : $39/month
Premium Plan : $279/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
Helium 10Helium 10 Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
Helium 10Helium 10 Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
Helium 10Helium 10 Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

Jungle Scout

Product
Pros and Cons
Ratings
Jungle Scout
Jungle Scout
Try For Free Review
Very User-Friendly
Complete Amazon Toolkit
Reliable Real-time Data
Too Much Bot Support
Limited To Amazon Only
Basic Listing Optimization
Value 4.5
Features 5.0
Customer Support 3.5
Scalability 4.5
4.4
Overall Score

Jungle Scout’s standout features include deeply comprehensive filters for finding profitable products, a Keyword Scout tool for high-demand keyword discovery, historical sales and pricing data, and a Listing Builder to optimize product titles and descriptions.

Jungle Scout

We also like the supplier database for to help you start your product sourcing process. Furthermore, their AccuSales Algorithm ensures reliable sales estimates.

While Jungle Scout doesn’t offer a free plan, they provide a 7-day free trial with their paid subscriptions, giving customers a chance to explore their toolset before committing.

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
Jungle Scout
Free Plan :
Trial Period :
Entry Plan : $49/month
Premium Plan : $199/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

Their pricing models are organized into three cordial tiers, designed to suit a range of Amazon sellers, from the budding novice to the established professional. 

  • Basic Plan: $29/month
  • Suite Plan: $49/month
  • Professional Plan: $84/month
Jungle Scout Pricing

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
Jungle ScoutJungle Scout Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
Jungle ScoutJungle Scout Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
Jungle ScoutJungle Scout Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

Viral Launch

Product
Pros and Cons
Ratings
Viral Launch
Viral Launch
Try For Free Review
Complete Amazon Tool
Solid Courses & Training
Great Track Record
Basic Plan Is Limited
No Refunds
Limited Customer Support
Value 4.0
Features 4.4
Customer Support 2.1
Scalability 4.1
3.6
Overall Score
User Rating
3.6

In addition to its sophisticated keyword research abilities, Viral Launch also provides two other standout features: Market Intelligence, a comprehensive tool for product research giving insights into sales trends, competition, and profitability, and Kinetic PPC, a tailored advertising manager that visualizes campaign performance while optimizing ad spend.

Viral Launch

Everything is designed with an intuitive, user-friendly interface promising to streamline your Amazon selling process. 

Although Viral Launch doesn’t have a free plan, they have a 14-day trial period for users to familiarize themselves with the tool.

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
Viral Launch
Free Plan :
Trial Period : 14 day
Entry Plan : $69/month
Premium Plan : $199/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

Keep in mind, beyond this, there are several tiered pricing options. 

  • Essentials: $69/month
  • Pro: $99/month
  • Pro Plus Ads: $84/month
pricing

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
Viral LaunchViral Launch Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
Viral LaunchViral Launch Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
Viral LaunchViral Launch Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

MerchantWords

Product
Pros and Cons
Ratings
MerchantWords
MerchantWords
Get A Free Report Review
Marketplace API Available
Dedicated Trend Spotter
Country Specific Data
No Free Trial
No Refunds
Lacks PPC Features
Value 3.0
Features 3.8
Customer Support 1.7
Scalability 3.4
3.0
Overall Score
User Rating
3.0

MerchantWords boasts a comprehensive suite of features to aid in effective Amazon keyword research. Their toolset includes a database of global keyword data, digital shelf tracking, ASIN Plus, and Page 1 products.

MerchantWords

The database provides millions of Amazon shoppers’ search data, while the digital shelf enables you to keep tabs on your competition. ASIN Plus reveals untapped Amazon keywords, and Page 1 identifies products that rank high on Amazon’s first page. 

As for MerchantWords pricing, please note that they do not provide a free plan or trial with their paid tool.

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
MerchantWords
Free Plan :
Trial Period :
Entry Plan : $35
Premium Plan : $749
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

Instead, they offer four different pricing tiers: 

  • Silver Plan: $35 per month
  • Gold Plan: $79 per month
  • Platinum Plan: $149 per month
  • Enterprise Plan: $749 per month
MerchantWords Pricing Page 2024

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
MerchantWordsMerchantWords Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
MerchantWordsMerchantWords Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
MerchantWordsMerchantWords Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

SellerApp

Product
Pros and Cons
Ratings
SellerApp
SellerApp
Try For Free Review
Complete Tool For Amazon
Fully Managed Services
Freemium + 7 Day Free Trial
Lacks 24/7 Support
Can Get Expensive
Unclear Refund Policy
Value 3.0
Features 5.0
Customer Support 3.3
Scalability 5.0
4.1
Overall Score
User Rating
3.0

SellerApp is a robust Amazon Keyword Research tool that provides invaluable insights to optimize product listings. Its features include, but aren’t limited to, keyword research, product research, and competitor lookup.

SellerApp

This comprehensive platform uses data science and machine learning to analyze critical metrics essential for your Amazon business growth.

The pricing structure of SellerApp is beneficial, too. Besides its limited capability free plan, you can avail yourself of a 7-day free trial with their paid tool to get hands-on experience before you make a decision.

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
SellerApp
Free Plan :
Trial Period : 7 – 14 day
Entry Plan : $99/month
Premium Plan : $499/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

Here is a breakdown of their various pricing plans:

  • Freemium: $0/month
  • Professional Plan: $99/month
  • Smart Plan with Automation: $149/month
SellerApp Pricing Page 2024

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
SellerAppSellerApp Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
SellerAppSellerApp Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
SellerAppSellerApp Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

ASINSIGHT

Product
Pros and Cons
Ratings
ASINSIGHT
ASINSIGHT
Try For Free Review
Long Trial Period
Hourly Rank Tracking
Strong Competitive Insights
Not A Complete Tool
Limited Customer Support
Lacks Product Discovery
Value 4.0
Features 2.0
Customer Support 1.0
Scalability 1.0
2.0
Overall Score
User Rating
2.0

ASINSIGHT is an instrumental tool in Amazon keyword research. It is particularly popular for its feature of Amazon reverse ASIN lookup. This unique feature enables sellers to uncover top-performing keywords driving sales to specific ASINs.

ASINSIGHT

In addition, ASINSIGHT’s keyword tracking, index checker, and product research are notable aspects of this tool that businesses may find beneficial in their Amazon ventures. 

Although ASINSIGHT does not offer a free plan, it does provide a valuable 30-day free trial with its paid tool, allowing potential users to explore its myriad benefits. 

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
ASINSIGHT
Free Plan :
Trial Period : 30 day
Entry Plan : $35/month
Premium Plan : $199/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

The pricing of ASINSIGHT is quite transparent. Their pricing plans are: 

  • Basic: $35/month
  • Pro: $79/month
  • Premium: $199/month
ASINSIGHT Pricing

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
ASINSIGHTASINSIGHT Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
ASINSIGHTASINSIGHT Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
ASINSIGHTASINSIGHT Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

SellerSprite

Product
Pros and Cons
Ratings
SellerSprite
SellerSprite
Try For Free Review
Budget Friendly
Beginner Friendly
Storefront Tracker
No Growth Features
3-Day Trial
No Review Generation
Value 4.5
Features 4.5
Customer Support 2.0
Scalability 1.0
3.0
Overall Score
User Rating
3.0

SellerSprite is an all-in-one Amazon tool offering features such as reverse ASIN lookup, product opportunity discovery, and keyword research. Exploring these features can uncover profitable products and key search terms, helping you win in Amazon’s competitive marketplace.

SellerSprite

Founded in 2016, this tool rapidly grew in popularity among Amazon sellers. The platform has undergone several iterations since its inception, each time adding new functionalities that meet the evolving needs of its customer base. 

Regarding pricing, SellerSprite offers a range from an affordable monthly rate to an annual plan, providing users with great value. However, the free Plan allows only limited data for each search.

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
SellerSprite
Free Plan :
Trial Period : 3 day
Entry Plan :
Premium Plan : $79/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

The pricing plans for SellerSprite are:

  • Free (Limited data per search)
  • Standard: $79 per month or $790 per year.
  • Advanced: $1290 per year.
  • VIP: $1290 per year.
SellerSprite Pricing

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
SellerSpriteSellerSprite Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
SellerSpriteSellerSprite Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
SellerSpriteSellerSprite Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

AMZ Scout

Product
Pros and Cons
Ratings
Super Simple to Use
Great Training Resources
Good Product Trends Data
Clunky Chrome Extentions
Lacks PPC Features
Lacks Marketing Features
Value 5.0
Features 4.1
Customer Support 2.5
Scalability 1.0
3.1
Overall Score

When navigating Amazon’s competitive landscape, AMZ Scout provides an indispensable toolkit. This tool is supported with features like the Profit Calculator, Niche Score, and Listing Quality score to streamline your product research. The Chrome Extension allows you to find the most promising products in a matter of clicks, while the Product Database provides a comprehensive overview of every product listed on Amazon.

AMZScout

AMZ Scout offers a user-friendly interface designed to help both beginners and seasoned sellers find profitable products and keywords on Amazon. This tool provides comprehensive insights, such as sales estimates, FBA fees, and historical data, making it an invaluable resource for making informed decisions. Whether you’re launching a new product or optimizing an existing listing, AMZ Scout can help.

AMZ Scout offers several pricing options for various needs and budget constraints. Although they provide a free plan, remember that this only includes five searches. Unfortunately, they do not offer a free trial for their paid tool.

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
AMZScout
Free Plan :
Trial Period :
Entry Plan : $49.99/month
Premium Plan :
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

Here’s a quick look at AMZ Scout’s pricing plans:

  • Monthly: $49.99
  • Yearly: $379.99
  • Lifetime: $799.99
AMZScout Pricing 2024

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
AMZScoutAMZScout Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
AMZScoutAMZScout Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
AMZScoutAMZScout Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

SmartScout

Product
Pros and Cons
Ratings
SmartScout
SmartScout
Try For Free Review
AI Analysis and Prediction
Free Trial With No Credit Card
Unique Features
Limited Support
Missing Growth Features
No Refunds
Value 4.0
Features 4.5
Customer Support 2.5
Scalability 1.5
3.1
Overall Score
User Rating
3.1

SmartScout offers a comprehensive suite designed specifically for Amazon sellers looking to optimize their private label businesses. It provides advanced tools such as brand analysis, product discovery, and market trend insights.

SmartScout Home

The software features detailed search filters, facilitating the identification of high-opportunity niches and products. With its intuitive dashboard, users can track competitors, assess market share, and pinpoint growth opportunities. SmartScout’s data-driven approach aims to enhance decision-making processes, ensuring that users can efficiently navigate the competitive Amazon marketplace and strategically grow their businesses.

The pricing structure is flexible, with a free basic plan available.

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
SmartScout
Free Plan :
Trial Period : 7 day
Entry Plan : $49/month
Premium Plan : $187/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

Paid plans range from $39 to $279 monthly, giving scalable options to suit your budget.

  • Starter: $49/month
  • Essentials: $97/month
  • Business: $187/month
SmartScout Pricing Page

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
SmartScoutSmartScout Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
SmartScoutSmartScout Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
SmartScoutSmartScout Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

AMZ Tracker

Product
Pros and Cons
Ratings
AMZ Tracker
AMZ Tracker
Try For Free Review
Solid Beginner Features
Unicorn Smasher Pro Is Good
Strong Amazon SEO Tools
Lacks PPC Optimization
Limited For the Price
Limited Support Options
Value 3.5
Features 4.5
Customer Support 1.0
Scalability 1.5
2.6
Overall Score

AMZ Tracker is a comprehensive tool for Amazon sellers to enhance their product rankings and visibility. It offers a suite of features, including keyword tracking, on-page optimization, and competitor analysis. One standout feature is its capability to monitor and improve the performance of product listings through actionable insights.

www.amztrackers.com index en.phpScreenshot

Additionally, AMZ Tracker’s integration with VIPon allows sellers to run effective promotional campaigns. It caters to all levels of Amazon sellers, providing them with the tools needed to maximize their sales and gain a competitive edge in the marketplace.

The pricing structure is flexible, with a free basic plan available.

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
AMZ Tracker
Free Plan :
Trial Period : 7 day
Entry Plan : $50/month
Premium Plan : $400/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

Paid plans range from $39 to $279 monthly, giving scalable options to suit your budget.

  • Basic: $50/month
  • Professional: $100/month
  • God Mode: $200/month
  • Legend: $400/month
AMZTracker Pricing 2024

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
AMZ TrackerAMZ Tracker Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
AMZ TrackerAMZ Tracker Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
AMZ TrackerAMZ Tracker Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :


ZonGuru

Product
Pros and Cons
Ratings
Customer Friendly Refund Policy
Affordable All In One Tool
Can Scale As You Grow
Suppliers Limited To Alibaba
Limited To Amazon Marketplace
No Phone Support
Value 5.0
Features 5.0
Customer Support 3.3
Scalability 2.2
4.3
Overall Score
User Rating
4.3

ZonGuru is an all-in-one platform tailored for Amazon sellers, offering a suite of tools for product and keyword research, listing optimization, and business management. It provides features such as the “Niche Finder” to identify profitable product ideas, “Keyword Spotlight” for uncovering high-impact keywords, and “Sales Spy” to monitor competitor performance.

ZonGuru Home 2024

Additionally, ZonGuru offers personalized customer support and integrates seamlessly with various Amazon marketplaces. This makes it a comprehensive solution for enhancing sales and streamlining operations for both new and experienced sellers.

The pricing structure is flexible, with a free basic plan available.

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
ZonGuru
Free Plan :
Trial Period : 7 day
Entry Plan : $49/month
Premium Plan : $79/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :

Paid plans range from $39 to $279 monthly, giving scalable options to suit your budget.

  • Researcher: $49/month
  • Seller: $79/month
ZonGuru Pricing 2024

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
ZonGuruZonGuru Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
ZonGuruZonGuru Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
ZonGuruZonGuru Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

How To Do Amazon Keyword Research

Your journey to establish a successful online venture begins with a solid product idea. This could stem from dynamic market trends, distinct customer requirements, or a trailblazing solution to a ubiquitous problem. You’re ultimately striving for a product replete with extensive market potential capable of driving high online sales.  

Once you’ve got your product, the next key step is mastering the art of keyword research. The first step here is to get relevant keyword suggestions.

Equipped with keyword research tools, you start this process by generating seed keywords—basic terms that correlate with your merchandise. These seed keywords can be expanded into more comprehensive phrases that potential customers might type in while searching.

For example, instead of “coffee mug,” concentrate on constructing a long-tail keyword like “large ceramic coffee mug with the handle.” Though they occur less often, long-tail keywords collectively can drive a major portion of your total online traffic. With their detailed nature, they typically have a superior conversion rate than broader, one-word counterparts. 

Finding The Best Performing Keywords

One approach is to conduct keyword research using Amazon’s search bar and autocomplete feature. Start by typing in a relevant search term or phrase related to your product, then note the suggestions in the dropdown menu. These suggestions are based on popular searches conducted by other Amazon users, so they can provide valuable insights into which keywords are most effective at driving traffic and sales.

Jungle Scout Metrics

In this article, we included several tools you can use to help your Amazon keyword research. The keyword metrics you should focus on include:

  • Sales history and trends
  • Competition
  • Number of searches
  • CPC or cost per click
  • Seasonality

Combine your initiation with this data to uncover lower competitive, in-demand products.

By monitoring your sales performance and experimenting with different keywords and tactics over time, you can optimize your listings for maximum visibility, relevance, and conversions.

Analyzing Competitor Keywords

Understanding your Amazon competitors can provide valuable insight into your keyword strategy within any market space. One way to tap into this information goldmine is by carefully analyzing competitor keywords. This essentially involves identifying and studying the keywords your competitors use for their products. 

Helium 10 Cerebro

A well-executed competitor keyword analysis can bring to light opportunities you may have overlooked. Perhaps they’re using a long-tail keyword that’s sending a high volume of traffic their way—a keyword you could also use to draw more potential customers to your product page. It can also reveal instances where you might be competing for the same set of keywords, enabling you to adjust your strategy to either compete directly or focus on less cluttered but equally lucrative niches.

Implementing Keywords in Listing Optimization

Your chosen keywords are crucial in this optimization process, from the title and bullet points to the product description and backend keywords. The objective is to infuse these keywords naturally into your listing, creating a balance between readability for prospective customers and keyword catchiness for your Amazon SEO. 

Listing Analyzer 2

Being able to analyze an Amazon listing can really help improve your own rankings.

However, listing optimization isn’t just about integrating keywords. It’s also about managing your listing, monitoring your Pay-Per-Click (PPC) campaigns, and encouraging customer reviews — these are essential factors that influence your product’s visibility and conversion rates. 

FAQS

You can do a fair amount of keyword research for free using either free trials or tools. Helium 10, SellerApp, AMZ Scout, Keyword Tool, and Keyword Dominator all have free, limited versions of their tool. We break down the pricing plans for each company below:

CompanyFree PlanTrial PeriodEntry PlanPremium Plan
Helium 10$39$279
Jungle Scout7 Days$49$129
Viral Launch14 Days$69$199
SixLeaf7 Days$47$147
MerchantWords$35$149
SellerApp7 Days$49$99
ASINSIGHT30 Day$35$199
AMZ Scout$49$59
SellerSpriteN/A$79
Ahrefs Amazon Keyword ToolN/AN/A
Keyword Tool$89$199
Keyword Dominator$9$28

Ahrefs has a free Amazon keyword tool, but it’s more geared towards affiliate marketers vs. Amazon sellers because there’s no sales data. ASINSIGHT has the best trial period of 30 days, so technically, you could do a lot of research during that time and then cancel and ask for a refund, but that’s a little naughty. For a free keyword research tool, you can also consider using Google’s Keyword Planner, but you won’t get specific Amazon data.

Elevating your sales performance on Amazon is pretty seamless once you familiarize yourself with the proper strategies. Here are a few tips that could help you:

  • Arrive at the most suitable price for your products by researching your competitors and understanding the market trends.
  • Improve your product listings by including detailed and accurate descriptions, quality images, and keyword optimization.
  • Focus on attaining stellar customer reviews as they directly impact your product ranking as well as buyer trust.
  • Invest in Amazon’s advertising programs like Sponsored Products or Sponsored Brands to increase product visibility.

Yes, there’s a significant distinction between Google and Amazon keyword research. Google is a generalized search engine covering virtually any topic, while Amazon is a specialized platform for product searches. Consequently, keywords on Google may revolve around information requests, whereas Amazon’s are product or purchase-oriented. Differences in user search intent between the two platforms necessitate distinct approaches to keyword analysis for maximum effectiveness in reaching potential customers.

Strategies for Continuous Keyword Research

Just like the retail world, the Amazon marketplace constantly evolves. Trends shift, new products emerge, and consumer habits change. This dynamism necessitates a continuous keyword research approach if you hope to keep your sales numbers up. Taking the pulse of your keywords enables you to adjust your listings and stay ahead of competitors. To maximize product visibility, consider these tips: 

  • Regular Review: Set a regular schedule to review your keywords. Depending on your product and market, this could be monthly, quarterly, or semiannually.
  • Seasonality: Adjust your keywords to align with seasonal trends. Make use of holiday-specific or seasonal keywords during the year to attract more traffic to your listing.
  • Tracking Tools: Use keyword tracking tools or software. This can help to anticipate shifts in keyword popularity or spot emerging trends.
  • Competitor Check: Keep an eye on your competition and learn from them. Analyze their pricing and consider using automated repricing tools.
  • Test Keywords: Don’t be afraid to experiment with different keywords. It’s very likely not all your keywords will perform equally. Learn and adjust accordingly.
  • Long-tail Keywords: Consider the use of long-tail keywords. They drive less traffic but can be highly targeted and convert well, owing to their specificity.
  • Keyword Placement: Make sure your critical keywords are placed in important spots like the product title, bullet points, and product description. Amazon’s algorithm pays more attention to these locations. 

Remember, success at Amazon isn’t a one-time thing; it’s a continuous process. Stay vigilant and make necessary adjustments according to the market trends.

About the author

Photo of author
Darren DeMatas
Darren has an MBA in Internet Marketing and 10+ years of experience marketing retail, manufacturing and Internet marketing corporations, 7-figure brands and startups online. Follow him on TwitterLinkedIn

Leave a Comment

Featured on

BigCommerce
Entrepreneur
The Next Web
Shopify
X-Cart
Forbes
SEMRUsh
Econsultancy
Hubspot
Backlinko
Share via
Copy link
Powered by Social Snap