It can be tricky to find the right products to sell at your ecommerce store, especially when there’s so much competition and every online store looks like it’s trying to follow the same playbook.
How do you know what will make the most money? It’s up to you to stay relevant, remain unique, and understand how to best promote your products — and when to experiment. There are dozens of products to sell online, and a great way to find the right fit for your online store is to know what’s in high demand and what people are buying.
Here are the top 50 trending products selling right now.
Ashwagandha is an exploding trend in the health and wellness world. It’s been searched more than 550,000 times on Google as more and more people are curious about the health benefits of this evergreen shrub.
Ashwagandha is grown in Asia and Africa. It is an adaptogen most commonly used to manage stress. The shrub contains certain chemicals that claim to help calm your brain, reduce overall swelling, lower blood pressure, and improve your immune system.
You may not be able to find the actual Ashwagandha shrub on the market, but you can sell the product in a number of ways. Ashwagandha gummies or Ashwagandha tea are popular ways to put it on the market. Ashwagandha capsules, liquid extracts, and Ashwagandha powder are also popular.
2. Blue Light Glasses
Blue light glasses remain a trendy and popular product to sell, but what exactly do blue light glasses do?
The specially crafted lenses block or filter out blue light given off by digital screens. The blue light glasses are designed to protect your eyes from glare — and help reduce damage to your retina by exposure to blue light. They’re designed to help people who don’t normally wear glasses reap the benefits of blue-light-blocking prescription lenses.
They’re not just a fashion accessory, either. According to a 2017 University of Houston study, there was a 58% increase in nighttime melatonin for participants who wore blue light glasses.
There’s some debate, though, despite recent studies. The American Academy of Ophthalmology recommends simply decreasing evening screen time and setting devices to night mode.
3. Weighted Blanket
Weighted blankets are quickly growing in popularity, and they’re one of the top-selling items to help a bad sleeper finally get some rest.
These special blankets have an added health benefit: they use deep pressure stimulation to encourage your body to boost serotonin, a mood-boosting hormone, as well as cortisol, which reduces stress. In addition, the blanket purportedly helps increase levels of melatonin, a hormone that helps you sleep.
Many people have noticed weighted blankets help improve their overall sleep quality. According to one Swedish study, weighted blankets can be a safe way to treat insomnia.
Weighted blankets aren’t really a cure for any specific medical condition, but they are an internet-approved way for insomniacs to sleep better. Consumers are advised to purchase a blanket that’s 10% of their body weight plus one pound.
The pressurized touch can help calm your nervous system, and it can feel like someone is holding you or hugging you. How? Most of the blankets are filled with tiny beads that can work to embrace you.
Are these blankets safe? You shouldn’t be using a weighted blanket if you cannot move freely under the weight. However, users of all ages have reported benefits — and they are certainly selling quickly!
Exploding Topics shows a 500% increase in search volume over the last 5 years.
4. Polymer Clay Earrings
If you’ve been on Instagram or Pinterest lately, chances are you’ve seen these trendy earrings. Polymer clay can be molded and hardened into shapes, like jewelry.
Contrary to what the name might suggest, there is no actual clay in polymer clay. Instead, liquid is added to vinyl particles to achieve the desired gel-like property. Once the shape is created, it’s fired in an oven.
Polymer clay is a popular medium for arts and crafts items, but it can also be used for decorative parts in commercial appliances.
Because the clay can be baked in a regular home oven, it’s a convenient product for DIY-ers who want to make their own trending products to sell, like jewelry.
5. Oat Milk
When you order coffee, there’s a chance you’ll be asked what type of milk you want in your drink. Regular milk? Soy milk? …Oat milk?
Oat milk is a plant-based substitute for regular dairy milk, derived from whole oat grains.
Much like regular dairy milk, oat milk has a creamy texture. Unlike regular milk, oat milk has an oatmeal-like flavor — the direct result of the extraction process from oats and water.
Unlike other plant-based options, oat milk was first derived in the 1990s, much later than other plant-based options.
However, in the past few years, it has become a popular product for lactose-intolerant people, people with allergies, and vegans — and it has a relatively low carbon footprint, and green consumerism is one of the biggest shopping trends today.
In fact, according to a University of Oxford study, one glass of dairy milk results in three times the greenhouse gas emissions of any non-dairy milks, including oat milk.
Oat milk comes in a variety of different flavors, including sweetened, unsweetened, vanilla, and chocolate. In addition to regular oat milk and flavored oat milk, there’s coffee creamer, yogurt, ice cream, and chocolater — to name a few.
It’s wildly popular, with a 730% growth in search volume over the past five years. It brings in 167,000 Google searches and 3,600 Amazon searches every month.
6. Massage Gun
A massage gun is a handheld device you can use to massage yourself, and these devices have exploded in popularity. It’s a trending product in the fitness industry, since it’s particularly useful when dealing with sore muscles after a workout.
Instead of looking like a traditional massage device, a massage gun looks and sounds like a drill. It uses percussion (vibration) therapy to access deep-set knots in your muscles.
Most massage guns on the market come with a variety of attachments and different speed settings to help with muscle pain. Different brands will cost different prices, from $40 to $500. When you consider the cost of a massage with a therapist, even the high-end models pay for themselves in no time.
7. Weighted Hula Hoop
Weighted hula hoops are one of the recent stars of TikTok. They are much bigger and heavier than traditional hula hoops, and you may have seen them on social media.
Weighted hula hoops normally weigh from 1.5 to 8 pounds. Depending on the material, the hula hoop may have a different shape and heft.
Why are these hula hoops one of the most popular products?
They can be used in fitness programs to help strengthen your core muscles and make low-impact cardio fun.
However, it’s not just fun and games. A 2015 study showed that participants that used the hula hoop regularly saw a reduction in waist and hip girth.
8. Mom Jeans
You’ve probably seen these in stores: mom jeans. No, they’re not just any jeans your mom might wear. Instead, “mom jeans” is slang for high-waisted women’s jeans that first came into fashion in the late 1980s and early 1990s.
This style of jeans was first worn by middle-aged American women, typically mothers, and the term “mom jeans” was originally derogatory, but now they’ve been adopted by younger generations and embraced by fashion influencers.
If you have an online store where you sell clothes and other women’s fashion items, adding mom jeans to your products at an affordable price could dramatically increase your revenue.
9. Pickleball Paddles
As the name implies, pickleball paddles are the paddles used to play pickleball. It’s a sport that combines badminton, table tennis, and regular tennis.
When playing pickleball, most players will use solid wood paddles or composite paddles. Other paddles have also been made out of graphite. These paddles are used to hit a perforated polymer ball, much like a Wiffle ball.
Though it may seem like an odd trend, data from Exploding Topics shows its “exploding” with a 323% growth in search volume over the past few years. With 29,000 monthly Google searches and 4,000 monthly Amazon searches, this is a low-hanging fruit to capitalize on.
10. Tennis Skirt
If you’ve seen women playing tennis, there’s a high likelihood that you’ve seen a tennis skirt. These articles of clothing are lightweight, breathable bottoms with shorts underneath that move with the player.
The skirt is pleated in most cases, and it comes in a variety of colors. The skirts often have elastic waistbands for a more comfortable fit.
Tennis skirts came to popularity after their prominence on the tennis court in the late 1800s, but they aren’t just worn by tennis players. Some women have adopted these skirts as a fashion item since it’s cute and comfortable on and off the court.
11. Yoga Pants for Women
Yoga pants have become another popular product to purchase, thanks to their growing popularity and exposure on TikTok through social media influencers.
These high-denier hosiery normally come as pants in a variety of different cuts (skinny, boot, wide-legged), but even capri yoga pants and yoga shorts have grown in popularity.
Yoga pants are designed for athletic use, from yoga to pilates to running. Yoga pants first jumped on the market in 1998 thanks to Lululemon, a company founded just to sell yoga pants. This is one of a few trending products that’s been around a while, thanks to the fitness industry and the fact that they’re comfortable even if you’re not perfecting your favorite pose.
12. Wax Melts
Wax melts are wickless, scented pieces of wax that can be melted in a warmer. As the wax melts, it fills the room with a specific scent. Wax melts have also been called wax tarts and wax cubes.
Why are these types of unique “candles” so popular? Wax melts, unlike decorative candles, do not have exposed flames. Instead, they use an electric warmer with a small light bulb that’s hot enough to heat and melt the wax slowly.
They can be ideal in places where an open flame might not be preferred, like an office or an apartment with animals or small children. As more people turn away from traditional candles, there’s a constant demand. And, what’s even better about this is that it’s easy to make your own products. Start with a few scents, then figure out what your best sellers are before adding more options.
13. Melatonin Gummies
These gummies are filled with a man-made form of a natural hormone produced in your brain to help regulate your sleep and wake cycle.
In clinical studies, melatonin demonstrated significant effectiveness in improving sleep.
Melatonin gummies can be used as an alternative medicine to treat insomnia and to generally improve sleep. People can use these gummies to help fight jet lag, adjust their sleep cycles, and better establish their day and night cycles.
According to Exploding Topics, melatonin gummies have seen 1925% growth in search volume over the past five years, with 85K monthly Google searches. Data also shows 23K monthly Amazon searches.
14. Nano Tape
Nano tape, also marketed as gecko tape or alien tape, is a synthetic double-sided adhesive tape.
Nano tape can be used to better organize spaces, hang items on walls, and other around-the-house tasks. Nano tape is unique in that it can be washed and reused without losing its stickiness, making it a premium product when compared to other adhesive options..
15. Ergonomic Chair
With so many people working from home over the past year and a half, there’s no surprise that ergonomic furniture, particularly chairs, have become so popular.
Ergonomic chairs have been specifically designed to better support the human body and improve posture, support, comfort, and overall health. It’s part of a larger vision to have an ergonomic workplace that reduces pain and improves health.
How do ergonomic chairs do this? These chairs seat your body in a posture that is intended to allow better alignment of the shoulders, hips, and spine to reduce strain on the body and prevent positions that can lead to pain and discomfort, like slouching.
Everyone seems to be cooking more since the pandemic began, so it makes sense that kitchen equipment would be high on this list.
Normally a flat metal plate, a griddle is a broad, flat surface heated by gas, electricity, wood, or coal to cook food.
Unlike other kitchen appliances, griddles are mostly used for outdoor cooking. They might be used to cook traditional barbeque foods like steak, chicken, and burgers.
Griddles come in all shapes and sizes, from larger outdoor griddles to smaller indoor griddles, giving you plenty of options to add to your online store.
17. Pizza Oven
Who doesn’t love a good wood-fired pizza? These traditional, round-domed pizza ovens cook pizza at a much, much higher temperature than a regular oven, reaching 500F to 700F.
Not only does a wood-fired pizza oven cut down cooking time, but it also produces a unique, wood-fired smokey taste that can’t be achieved in a normal oven.
Data shows “pizza oven” gets about 76K monthly searches on Google and another 35K searches on Amazon. According to Google Trends, there’s been consistent growth in interest over time for the past five years.
18. Mandoline Slicer
With more cooking comes more vegetable chopping. The internet’s solution? The mandoline slicer, which has only recently come into fashion again thanks to their use in a variety of social media tutorial videos.
With a mandoline slicer, you can thinly slice and julienne vegetables of all kinds. They’re especially effective with carrots and potatoes, as well as other similarly sturdy vegetables.
Mandolines guarantee that perfect, uniform cut and they remain popular on Amazon.
19. Air Fryers
Ever wanted to fry something but without all the oil? Enter the air fryer, a countertop convection oven that perfectly simulates deep frying — without having to submerge food in oil.
How does it work? A fan circulates hot air at a very high speed, which in turn produces a nice, crisp layer of browning on your food.
Air fryers come in all shapes, sizes, and brands. The standard countertop air fryers include a basket of varying sizes. In fact, some popular appliances, like Instant Pots, have added air frying to their features. Kitchen appliances like these are popular on online marketplaces.
20. Vitamin C Serum
Vitamin C is known for its anti-aging properties, and vitamin C serums purportedly can give a glowing and smooth complexion.
There’s a good chance you’re already getting vitamin C in your diet, but unfortunately, there’s no real way to guarantee you’re getting vitamin C on your skin.
Vitamin C serums, packed with the vitamin, often come in liquid or gel forms and are meant to be applied topically to the skin. Vitamin C serums come in varying degrees of concentration, but no matter the product, they’re a hot commodity on the skin care market right now.
In fact, Google search volume data shows it gets 61,000 monthly searches. That’s pretty popular, right? On Amazon, it’s more than double the volume with 130,000 searches. And, it’s got 290% search volume growth over the last five years, according to Exploding Topics. If you’re looking for more trending beauty products to add to your online retail store, this is a good one to consider.
21. Period Underwear
Period underwear are designed to look and feel a lot like regular underwear — but they’re not! These underwear offer extra layers and highly absorbent fabrics to better absorb menstrual blood.
These types of underwear took off in popularity in recent months. You can sell period underwear in a variety of levels of absorbency. Each type of underwear is meant to be worn at different times within the menstrual cycle.
With a monthly Google search volume of 57,000 and an Amazon volume of 6,200, it’s easy to see why this is Google Trends shows this is a trend worth jumping on.
22. Kitchen Towels
Kitchen towels are one of the most popular home and decor products on the market right now.
These durable towels are meant to absorb and clean messes in your kitchen; they also come with stitching around the edges to make them last longer.
However, kitchen towels quite literally come in all shapes, sizes, and colors. Most kitchen towels will be smaller and more narrow, but colors will vary depending on the style. The great thing about this trending item is that you can take advantage of a variety of different styles and designs, keeping your product options fresh throughout the holiday season and beyond.
23. Hammock Chair
Life is too short not to have a hammock chair! At least that’s what everyone rushing to buy a hammock chair might say.
Hammock chairs are similar to your standard hammocks, but instead of laying down, you’ll be sitting upright. These playful chairs give you that nostalgic feeling but in a much more comfortable way.
Depending on the style of the hammock chair, the user may be sitting upright at a steeper degree — or they may be in their own cocoon.
24. Camping Mattress
Camping has only become more popular since the pandemic began as a unique way to social distance while still getting out.
Camping mattresses, also known as ground pads, sleeping pads, thermal pads, or sleeping mats, are popular among hikers, backpackers, budget travelers, and, of course, campers.
These pads and mattresses provide padding and thermal insulation for users sleeping on the ground. Camping mattresses come in a variety of different shapes and sizes, from thinner models with padding to thicker, more luxurious blow-up models with padding and air.
25. Hair Growth Shampoo
Hair growth shampoo contains ingredients meant to help promote hair growth. Many varieties include zinc, biotin, niacin, or caffeine to help increase circulation and hair growth.
26. Nipple Pasties
The fashion industry is constantly changing and evolving. Nipple pasties are one way to ensure a woman’s nipples don’t appear under clothing, no matter what’s in style at the moment.
Nipple pasties are designed not to reflect light or camera flashes through clothing. They come in different skin tones, and some are decorated for a more fun appearance.
27. Dark Spot Remover
Dark spot removers, also marketed as dark spot correctors, are designed to help reduce the appearance of acne, sun damage, rashes, and other skin blemishes, to give skin a more uniform appearance.
These removers have brightening ingredients like vitamin C or niacinamide that are intended to help brighten your skin.
28. Portable Power Station
Portable power stations are exploding in popularity. Also known as battery-powered inverter generators, portable power stations are basically oversized, rechargeable batteries.
They’re about the size of a countertop convection oven and can be plugged into an outlet to charge.
With 28K monthly Google searches and 16K monthly Amazon searches, this is definitely a trend worth checking out. There’s been more than a 10X growth in search volume over the last five years.
29. Diamond Painting Kits
Over the course of the pandemic, DIY projects have surged in popularity, and diamond painting kits are no exception.
Diamond painting kits blend cross-stitch and paint-by-numbers, using an applicator and wax to apply tiny sparkling rhinestones to a canvas painting.
30. Vegan Protein Powder
Vegan protein powder is riding high in popularity as people build their workout routines to stay healthy.
Unlike regular protein powder, vegan protein powders are made from a variety of plant-based ingredients. The most common ingredients include soy, rice, pea, and hemp protein.
31. Dog Stroller
Sometimes you and your dog just need a little extra help!
Dog strollers help people walk with a little more stability while at the same time keeping the dog safely contained. Dog strollers can help people run with their dogs or just walk with their dogs, if their dogs have difficulty walking.
32. Monk Fruit
Monk fruit, also known as lo han guo or swingle fruit, is a fruit native to China.
For centuries, monk fruit has been used to fight colds and help with digestion. However, in recent years, it’s found new life as a sweetener and in beverages.
Though it can be hard to buy monk fruit outright, this fruit has a number of derivatives.
Monk fruit sweeteners are a popular way to use monk fruit, and monk fruit extract has zero calories per serving. Monk fruit sweeteners have been approved by the FDA in the U.S.
Exploding Topics shows that there’s been a 343% increase in search volume over the past five years.
33. Popping Boba
If you’ve had bubble tea, you’ve probably tasted popping boba. This is the primary type of boba used in bubble tea.
Unlike the more traditional tapioca-based boba, this boba is made using a spherification process and does not require cooking. Popping boba is often added to milk tea, smoothies, shaved ice, and frozen drinks.
34. Nicotine Pouches
Nicotine pouches have exploded in popularity, possibly because of the increase in health consciousness due to Covid-19.
These pre-portioned pouches contain tobacco-derived nicotine or synthetic nicotine as an alternative or to help people wean themselves off smoking.
Nicotine pouches have seen a 300X growth in search volume over the last five years. With 20K monthly Google searches and 250 monthly Amazon searches, you can feel good about selling this product.
35. Diabetic Socks
Diabetes can lead to neuropathy, vascular disease, and infections, particularly in the legs. Enter: diabetic socks. These special socks are designed to help mitigate foot-related issues among people with diabetes.
36. Mineral Sunscreen
Mineral sunscreen, also called a physical blocker, contains zinc oxide or titanium dioxide. The sunscreen sits on top of the skin and helps shield skin from harmful UV rays.
Unlike chemical sunscreen, mineral sunscreen isn’t designed to act like a sponge — instead, it’s designed to act as a shield.
37. LED Light Strip
An LED light strip can be an easy way to DIY your bedroom or bathroom. This flexible circuit board is filled with little LED lights that you can stick along any surface.
LED light strips are sold in a variety of shapes and sizes, and in a range of brightness levels and colors The strips are designed to be flexible and able to bend up to 90 degrees.
38. Vegan Collagen
Another trendy product in the health and wellness industry is vegan collagen. Vegan collagen is composed of genetically modified yeast and bacteria with genes that code for collagen.
These products are designed to help boost collagen production in the body. While many collagen supplements are made from animal products, as the name implies, vegan collagen is not. It can be sold as powder or capsules.
Exploding Topics data shows there’s been a 733% increase in search volume over the last 5 years, for 12.1K searches per month.
39. Hard Kombucha
Kombucha is a popular fermented, lightly effervescent drink made primarily from tea. Sometimes it’s called kombucha tea.
Hard kombucha has added alcohol, and it’s seen a big spike in popularity.
Unlike regular kombucha, hard kombucha is intentionally fermented during the process to be an alcoholic beverage. After two weeks of fermentation, the alcohol by volume is similar to that of beer.
40. Exfoliating Gloves
Exfoliating gloves are one of the hottest health and wellness products on the market right now.
These gloves, normally made from roughly textured yarn, are designed to remove dead skin cells, oil, and dirt from the skin. Exfoliating gloves can be used as an at-home alternative to a spa treatment and may give you softer skin.
41. Hemp Gummies
Hemp gummies are a type of chewy candy that contain small servings of cannabidiol (CBD).
CBD is one of the many active compounds found in the cannabis plant. CBD is used to improve sleep, relieve pain and anxiety, and reduce inflammation, among other uses.
Gummies are an alternative to swallowing a capsule or tincture. Hemp gummies come in different dosages, depending on the company and the state.
Lots of people are looking for hemp gummies. These see a 9K monthly search volume on Google, and a 13K monthly search volume on Amazon. Exploding Topics data indicates they’ve seen an 8500% increase in search volume over the past five years.
42. Foot Mask
A foot mask is a beauty product meant to be slathered on your foot. As the mask dries, the liquid purportedly helps detoxify the skin, boost circulation, improve cell turnover, and eliminate foot odor.
Plus, the mask is designed to help smooth and moisturize the foot skin. A foot mask can be part of a nice little spa day at home.
43. Acne Patches
Acne patches, also known as pimple patches, are part of the growing market interest in cosmetic and beauty products.
Acne patches are normally quite small, though products on the market vary in size. The patches are designed to act like bandages that trap moisture and absorb excess fluid like oil and dirt.
44. CBD Balm
CBD balms are just one of the recent CBD products on the market today. CBD is one of the many active compounds found in the cannabis plant. CBD is purported to improve sleep, relieve pain and anxiety, and reduce inflammation, among other benefits.
The balms are often thick and waxy, and this topical application can be directly applied to a point of pain.
45. Resin Mold
Resin casting is the process of making a mold of an item — and then pouring plastic resin into the mold. The liquid synthetic resin then hardens.
This process for making replicas can be used for small-scale production, like crafts, dentistry, or industrial prototypes.
46. CBD Drinks
The market for CBD-infused drinks is strong, and its popularity is part of a greater trend toward “mood food.”
These popular products promise to help you sleep better, relax, and mellow out. CBD beverages come in a variety of different sizes and flavors, and they include everything from non-alcoholic wine to cold brew coffee to water to kombucha.
47. Living Soil
Living soil has seen a significant increase in interest. Living soil all comes down to diversity: a variety of fungi, bacteria, arthropods, and more nutrients for plants to use.
48. Nap Dress
Despite the name, a nap dress isn’t a dress that you sleep in. First trademarked by the lifestyle brand Hill House, a nap dress is a style of dress fitted around the bust. The dresses also have puffy sleeves, a long and slightly pleated skirt, and heavy smocking. These long and flowy dresses can be romantic and comfortable.
Comfort is a trend that will never go out of style. The above Exploding Topics data shows nap dresses have seen a 1200% growth over the past five years – with 22.2K monthly searches.
49. Boho Pillow
Boho pillows are small, square pillows that come in a variety of colors, textures, and boho decor. They can be a playful way to show off your personality and make your living room more lively.
50. Magnetic Lashes
Lash extensions can be an expensive beauty accessory, and with today’s interest in social distancing, many people may be reluctant to visit a boutique and spend hours in close proximity to a lash artist.
Magnetic lashes are surging in popularity, and they are a relatively inexpensive, DIY alternative without the hassle of traditional fake eyelashes. There’s no need for harsh adhesive, as the lashes attach with a magnetic strip or magnetized liquid liner. Stunning lashes can be achieved just in time for a night out (or in).
More Trending Product Ideas
Chances are, you’ve found something on this list to add to your online shop. But if you want to offer niche product options, you may need to expand a bit. Other popular product trends include:
- Shapewear and sports bras
- Fitness trackers, wearable devices, and other electronics
- Yoga mats, Exercise bands/resistance bands, water bottles
- Phone cases, car phone holders, a wireless charging station/wireless chargers, and other cell phone accessories. (The smartphone accessories market was worth $81.4 billion in 2019 and is anticipated to reach USD $152.03 billion by 2029 for a CAGR of 6.3%, according to Research and Markets.)
- Fashion items: Nail extensions/false nails, fashion nails, hair wigs and accessories, face masks, and makeup
- Pet products: Pet carriers, pet beds, pet food, dog treats etc.
- Board games, puzzles, video games, and plush toys
- Laptop skins
- Green tea, especially matcha tea
- Reusable bags
- Auto accessories: car covers, steering wheel covers, seat covers, etc.
Product Research Tools
The trending products to sell are always changing. To make sure you’re keeping current with trends, research products on a regular basis. These tools can help you decide whether to add new products to your ecommerce store. The tools help you see beyond search volumes to show you how competitive trending niches may be. Use these to help guide what you decide to sell online.
Using these tools, you’ll be able to find the search volume of any particular product in a specific niche. You shouldn’t just pick products with high search volume, though. The more searches something has, the more popular it is. The more popular something is, the harder it can be to compete. That’s why it’s important to get to know your target audience and focus on building an ecommerce brand before you start selling anything. Focusing your efforts on a smaller, but distinct audience can make it easier to compete and start gaining ground.
In addition to these tools, you can also use social media networks to conduct your own impromptu research. Go outside your own following. Use social listening tools to find out what people in your target market are saying about particular products. Go back over the past few months to get an idea of the trend before investing in adding it to your online store.
If you find that there is more than one profitable niche you want to break into, don’t try to run one store with everything. As you grow, consider building more ecommerce stores with groups of products. For instance, if you want to capitalize on the beauty niche and the fitness industry, create one store for trending beauty products and another store for gym shorts and other trending items in the health and fitness niche. As you choose products, think about profit margins. If you use a dropshipping business model, you may find the margin is lower than you expect.
A successful ecommerce business is about more than capitalizing on the best-selling products sold online. It’s about knowing your niche, product categories, and your ideal target audience. It’s about understanding keywords and search engine optimization (SEO). It’s about marketing with Facebook Ads and Google Ads.
If all you do is sell trending products, you may have great ecommerce sales for a month or two….maybe even a year or two if you’re lucky. When the trending product category drops in favor of new trending products online and market growth stagnates or declines, you’ll be stuck trying to figure out where to go next. If your business is built on every new trend, you won’t have the staying power you need to remain relevant.
The most profitable online businesses focus on building their own brand so that when trending products online change (which they will do) they can still attract customers. Whether you sell on Amazon, eBay, a Shopify store, or some combination of channels, running your ecommerce business takes work. When done right, that hard work pays off.