Helium 10 Reviews, Pricing and Features

Written by

Darren DeMatas



Written by

Darren DeMatas


Reviewed By Our team of writers and content creators are experts in ecommerce and we fact-check every claim in our work to ensure it’s accurate and up-to-date. (Learn about our editorial guidelines.).

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Countless sellers around the globe trust Helium 10 because of its versatility and efficiency. It operates by enhancing visibility, increasing product ranking, and amplifying profit margins for sellers utilizing its robust tools.  Today, we share our experience with using this powerful tool and ask you to share your Helium 10 reviews as well.

What is Helium 10

Helium 10 is an all-in-one software suite designed specifically for Amazon sellers. It’s a comprehensive platform that provides sellers with everything they need to start, manage, and grow their online business on Amazon. Its very similar to another popular tool called Jungle Scout.

Full Suite Of Amazon Tools
Real-time Amazon Data
Fast Customer Support
On The Pricier Side
Can Be Overwhelming
Steep Learning Curve
Value 4
Features 5
Customer Support5
Integrations 5
Ease of Use 4
Overall Score
User Rating
1 reviews

The beauty of Helium 10 lies in its diverse range of functionalities. From product and keyword research to listing optimization and competitor analysis – it’s all covered! Be it inventory management or refund assistance, Helium 10 has what any Amazon seller needs. It’s nearly impossible to list everything you can do with this software suite, a testament to just how versatile it is. 

Helium 10 continuously improves and updates its offerings, keeping with Amazon’s evolving landscape. It aims to provide you with solutions that not only cope with changes but also help you to stay ahead of the competition. By choosing Helium 10, you’re teaming up with a powerful ally. A tool that will substantially advance your Amazon selling experience, bringing your online business to new heights of success.


Don’t let the vast functionality of Helium 10 overwhelm you; it’s quite affordable, and there’s something for everyone. You can choose to access Helium 10’s tools a la carte, with prices ranging from $39 to $99 per tool per month. This is perfect for those who know exactly what they need and prefer not to pay for unnecessary extras. 

Alternatively, Helium 10 offers four main pricing plans:

  • Free, Starter ($39/month)
  • Platinum ($99/month)
  • Diamond ($279/month)

The Free plan provides limited access to all tools, which is an ideal starting point for beginners. If you’re just starting your Amazon selling journey, the Starter plan is an economical choice, offering a decent range of essential tools. 

Helium 10 Pricing

If you’re a more established seller, the Platinum and Diamond plans offer more comprehensive toolkits, including full access to all features, with the Diamond plan including added perks like multi-user login and higher usage limits. These plans are designed to supercharge your FBA business, providing you with all the data and insights you need to stay ahead of the competition. 

Finally, Helium 10 also provides an Elite plan at $397/month for businesses that require more, offering the highest level of service, along with exclusive perks such as live elite workshops and more. All paid plans come with a 30-day money-back guarantee, allowing you to trial the services risk-free. 

Keep in mind that you can save up to 10% or 20% if you choose to bill annually, offering substantial savings for long-term users. Now, that’s a smart way to invest in your Amazon business!

Pros and Cons

Like any other tool, Helium 10 also has its strengths and areas where it could improve. In this portion, let’s explore some of these pros and cons to provide you with a comprehensive perspective on its performance.


  • Extensive Toolkit: Helium 10 is essentially a Swiss Army Knife for Amazon sellers. It features comprehensive tools for everything from keyword research, product listings, and inventory management to competitor analysis.
  • Rigorous Data Analysis: You’ve got the power of data at your fingertips. Helium 10 offers in-depth market trend analysis and data analytics tools that support data-driven decision-making.
  • User-friendly Interface: Don’t fret if you’re starting out on Amazon or aren’t particularly tech-savvy. Helium 10 boasts a user-friendly interface, making it an easy-to-navigate platform even for beginners.
  • SEO Optimization:  Capitalize on Helium 10’s SEO services to optimize product listings for higher visibility and conversion rates. It’s pretty much like hiring an SEO expert but at a fraction of the cost.


  • Overwhelming: Given its extensive suite of tools, beginners may find Helium 10 somewhat overwhelming at the very onset. However, with a bit of practice and patience, this initial hurdle can soon be overcome.
  • Pricey: For small businesses or individual sellers, the cost of Helium 10’s more premium plans may be a significant investment, which might not seem affordable in the early stages of their businesses.
  • Limited Free Version: The free version of Helium 10 offers limited features, requiring upgrades for access to the full suite of tools, which further necessitates spending more.
  • Complex Analytics: The in-depth nature of Helium 10’s analytics can be complicated and difficult to interpret for those not familiar with data analysis, requiring a steep learning curve to utilize effectively.

Key Features and Benefits

Sure! So, what makes Helium 10 such a compelling choice for your business? Let’s look deeper into some more specific features and how they can benefit you.

Alerts and Notifications 

With Helium 10, you don’t have to keep an eye on your listings constantly. The platform will send you alerts and notifications whenever there are crucial changes to your listings or if your product gets negative reviews. This ensures you can take immediate action and maintain your online reputation. 

FBA Reimbursement 

The ‘Refund Genie’ feature of Helium 10 ensures you don’t miss out on any owed reimbursements from Amazon’s Fulfillment By Amazon (FBA) service. Helium 10 helps you prepare detailed reports about lost or damaged inventory in case of any discrepancies, which you can then submit to Amazon. 

Market Trend Analysis 

Trends are crucial in the world of eCommerce. Helium 10 helps you stay on top of these trends by providing you with accurate sales data, which you can analyze to uncover hidden opportunities. This information can give you a competitive edge and help you make informed business decisions. 

Product Ad Optimization 

Advertising your products the right way is essential for success on Amazon. Helium 10 optimizes your product advertisements to increase your visibility and chances of sales. It identifies the most impactful keywords for your product and helps you target them effectively in your paid campaigns. 

Product Research Tools

If you’re seeking to enhance your online presence, streamline product listing, and drive more traffic to your online products, Helium 10’s keyword research tools are your go-to solution. They’re specifically designed to address the pain points of keyword research in a time-effective manner. Now, let’s take a deeper look at these valuable tools. 


Keyword Tracker 

Keeping track of your keywords and their rankings can be exhausting, and that’s where the Keyword Tracker comes in. All you need to do is input your selected keywords, and the system will provide regular updates on their performance. This feature comes with a useful “boost” function that provides on-demand keyword tracking updates when you need them. 


Known for its strong keyword aggregation ability, the Magnet tool within Helium 10 provides you with the most relevant and high-traffic keywords. A simple search gives you access to hundreds if not thousands, of related keywords you might never have thought about using. One of the reasons why it’s called ‘Magnet’ is the way it attracts relevant keywords that stick! 


Next in line is the Cerebro tool, your best companion for a comprehensive keyword strategy. This tool finds the best long-tail keywords with high relevance and low competition to enhance your listing’s visibility. Not to mention, it offers important data like search volume, ranking difficulty, and competitor’s keyword strategy to make informed decisions. 



No, we aren’t talking about the monster. The Frankenstein tool is an amazing feature to manage and optimize keywords. Eliminating duplicates, merging words, and removing unnecessary characters essentially cleans and enhances your keyword list. The result? A finely-tuned list that contributes to a successful Amazon SEO strategy. 

All these tools are seamlessly integrated into the Helium 10 system, saving you time and enhancing your productivity. Effective keyword research is no longer a big deal with these powerful utilities in your arsenal!


Helium 10’s Chrome Extension comes as a part of the Helium 10 Product Research kit. Xray offers in-depth analysis of various products, niches, and markets directly on the Amazon portal. It presents you with important data points such as price history, sales volume, trends, and much more. 

Listing Optimization Tools

Optimizing product listings on Amazon is an integral part of growing sales, and Helium 10 provides the necessary features you need to achieve that. Their innovative set of listing optimization tools will empower you to maximize your product’s visibility and conversion rate. Let’s dig into some of the key tools available. 

Listing-Analyzer-1-Helium 10


Scribbles is a tool designed to ensure you never miss valuable keywords in your listings. As you craft your product titles, descriptions, and bullet points, Scribbles ensures your content is keyword-rich, optimizing for maximum visibility. It even keeps track of your used and unused keywords, guaranteeing you’re utilizing your research to its full extent. 

Index Checker 

With Helium 10’s Index Checker, confirm whether all your backend and frontend keyword strategies are working effectively. This tool quickly checks if your product is indexed for the crucial keywords you input, saving you loads of time manually checking each one. 

Index Checker 

SEO Service 

Like most aspects of invigorating a business, SEO can take time and expertise. Helium 10 provides an SEO service that pairs you with Amazon listing optimization experts. They do the nitty gritty SEO work for you, optimizing your listing with targeted keywords to elevate your product’s ranking and increase its visibility. 

Follow-Up Tool 

Building a strong relationship with your customers is key. The Follow-Up tool is an email automation feature that helps you create personalized emails to your customers. Use this to solicit feedback, manage reviews, and build credibility, thereby indirectly contributing to listing optimization by improving customer perception.

Competitor Analysis Tools

Battling your competition on Amazon takes more than just luck. With Helium 10’s in-depth competitor analysis tools, you’re equipped with the right weapons to take on the challenge. Let’s delve into what these tools can do for you. 

Black Box 

Gone are the days when you have to guess what your competitors are doing. With the Black Box feature, you can know exactly what products your competitors are selling and how well they are performing. The tool offers key metrics like estimated revenue, selling trends, and more, helping you to undertake more informed strategic decisions. 

Black Box


As part of the Helium 10 Chrome extension, Xray shows you high-level data about other products in your niche right from the Amazon search page. It provides vital information like product pricing, sales volume, product reviews, and competitors’ strategies, which assists you in designing effective pricing strategies and creating sustainable product lists. 

Review Downloader 

Understanding your competition isn’t just about numbers; it’s about knowing the customer’s point of view. This is where the Review Downloader tool shines. It allows you to download and analyze customer reviews of your competitors’ products. By doing so, you can find out what customers like or dislike about these products, enabling you to improve your products or services accordingly. 

All in all, Helium 10’s competitor analysis tools provide a comprehensive picture of the competitive landscape, allowing you to pivot and strategize effectively. By leveraging these tools, you can stay ahead of the curve and maintain a competitive edge in the Amazon marketplace.

Inventory Management Tools

Slashing through the chaos of inventory management, Helium 10 offers you quite a leverage. With these tools, you’re not just making educated guesses. You’re making data-driven decisions that can turn the tide in your favor.

Cash Cow Pro

Imagine having a clear, all-rounded perspective on your Amazon sales and profits. That’s exactly what Cash Cow Pro brings to the table. This tool is your secret sauce for tracking and managing your Amazon inventory. It not only fine-tunes your inventory management process but also hones in on the profit metrics easily and efficiently.

Inventory Protector

Have you ever wondered how to keep your inventory safe from massive giveaways and potential exploitation? Say hello to Inventory Protector. Make no mistake – this tool is like your personal guardian of your Amazon inventory. It allows you to set maximum order limits, avoiding the dread of a single buyer wiping away your inventory in just one questionable promotional frenzy.

Refund Genie Feature

If you’re selling on Amazon, dealing with refunds can be one of the more complicated components of running your business. Fortunately, Helium 10 features an exceptional tool to assist with this: Refund Genie. This essential tool automatically scans all of your Amazon account history in search of possible reimbursements Amazon may owe you but hasn’t provided just yet. It searches for issues such as damaged inventory and overcharged fees, to name a couple.

Refund Genie can save you a great deal of time by automating the process of searching for reimbursement cases that might have been missed. Navigating reimbursement in the complex world of Amazon’s FBA can be particularly time-consuming and complicated, but Refund Genie is designed to make it a breeze. 

The Helium 10 tool does all the heavy lifting, so all that’s left for you to do is upload the generated report to Amazon Seller Central. With Refund Genie, you can ensure you’re not missing out on any refunds and, therefore, maintain profitability. 

So why not give it a spin? You could be due some refunds that you weren’t even aware of. This makes Refund Genie an indispensable part of any smart Amazon seller’s toolbox. 

Customer Support and Resources

Let’s talk about one of the most important aspects of any software service – the customer support. When it comes to Helium 10, they’ve stepped up a notch in this department. You’ve got a plethora of resources right at your fingertips whenever you need them. 

The first line of help comes from their comprehensive knowledge base, chock-full of how-to guides, articles, and tutorials. Whether you’re just starting out or you’re a seasoned user, you’ll find plenty of step-by-step guides to get you on the right track. 

What if reading isn’t your thing? No worries! You can take advantage of the multitude of video tutorials available. This vast library of visual content makes it easy for you to find solutions to common issues and simply learn how to use the various functions of Helium 10 more efficiently. 

If you require a more personalized touch, Helium 10 offers 24/7 support via their online ticketing system. Their support team is always ready to tackle your issues and provide you with the answers you’re looking for. This ensures that you’re never left in the dark about anything, and any problems you encounter can be attended to quickly. 

To top it off, they also provide users with a chance to engage with an extensive community of like-minded sellers via their Facebook group and forum. Here, feeding off of each other’s experiences, users can get personalized advice and insights on best practices.

On top of all that, Helium 10 also regularly hosts webinars, podcasts, and live Q&A sessions to keep you informed and updated about the software and selling on Amazon

In a nutshell, Helium 10 offers an all-around support system that is reactive and proactive in helping users navigate the product and ensure their success on Amazon.

Is Helium 10 Worth It?

Deciding whether Helium 10 is worth it largely depends on your business needs. Helium 10 offers an all-inclusive suite of tools to streamline operations, including detailed product, competitor, and market analysis, inventory management, and more for larger, fast-growing Amazon businesses. These features may well justify the investment. 

For smaller sellers or those on a budget, the cost may seem high, but consider the potential for growth, time-saving, and long-term cost-effectiveness. The platform’s simple design allows for ease of use, enabling even beginner sellers to handle their business affairs confidently. 

Finally, Helium 10’s effective customer support, resource-rich website, and educational content are valuable extras. If your aim is to equip your Amazon business with a comprehensive toolset, Helium 10 is undeniably worth it.

Share your Helium 10 reviews below!

About the author

Photo of author
Darren DeMatas
Darren has an MBA in Internet Marketing and 10+ years of experience marketing retail, manufacturing and Internet marketing corporations, 7-figure brands and startups online. Follow him on TwitterLinkedIn

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