Ecommerce is a booming industry, but making sales takes a few key things, like a great-looking website. We’re doing our best to make your hunt for the perfect simple, clean design – a must when picking a theme.

Before we dig into our list of winners, however, we’ll walk you through the key features of templates that you need for your ecommerce store. While there are a fair amount of WordPress ecommerce plugins, this post focuses on WooCommerce.

What To Look For In WordPress Ecommerce Themes

It can be tough to separate the wheat from the chaff where ecommerce themes are concerned. Some look great, but don’t deliver where it counts. Others may not look great, but do deliver mobile responsive design and a clean, tight code. Your online store should ideally be both attractive and well-coded. Take a look at what you should avoid in an ecommerce themes and the features you need to make sure are present.

What to Avoid When Choosing WordPress Ecommerce Templates

  • Unclear Feedback (when you add to cart) this is WooCommerce default and it sucks. – Most WordPress themes don’t customize this.
  • Code Bloat – poorly written code can bog down your site’s loading speed
  • Parallax Scrolling
  • Infinite Scroll
  • Sliders – they slow things down and kill conversions

Make Sure You Choose a WP Ecommerce Template Does the Following

  • Lets You Preview All Pages In Mobile (so you know what your site looks like to customers)
  • Fast Google Speed Score
  • Quick Mobile Loading
  • Passes Google’s Mobile-Friendly Test

Best WordPress Ecommerce Templates For Speed And UX

There are hundreds of ecommerce themes for online store owners to choose from. We looked at them for you, but only 59% passed Google’s mobile-friendly test.  The top ecommerce website themes we viewed are here, including free and premium themes.

1. Atelier

Atelier Theme

The word “atelier” means an artist’s workshop or studio, but this theme is designed for ecommerce stores of all sizes. More than 671 Google fonts, 5 page headers, 41 CSS3 animations, 3 product page options and 4 page layouts make this a very versatile theme. The design feel is elegant and minimalist. Social integration is available. BuddyPress, bb Press, and WooCommerce ready, the theme is also WPML-friendly.

What I love about this theme is the design flexibility, page builder and the add-to cart user experience.

View Demo

Price: $64.00

2. Savoy

Savoy Theme

Savoy defines minimalist design. The simple, clean typography and focus on product images leaves a distinctly modern impression. Features of this WordPress theme include accordions, banners, Google Maps, feature boxes, lightboxes, blogs, testimonials, and more. It’s also AJAX enabled, WPML compatible, touch enabled, and retina ready.

View Demo

Price: $59 with an option to extend support from 6 months to 12 for an additional $17.63

3. StyleShop

Style Shop

You can set up products on the homepage, and use one of 8 different page templates and five content areas in this versatile theme. The theme customizer incorporates unlimited color schemes and three customizable footer areas. There are also numerous shortcodes you can use to boost the sales power of your ecommerce website.
View Demo

Price: $89/year for all Elegant Themes or $249 for a lifetime license to all Elegant Themes

4. Gear

Gear Theme

Clean, modern design with a minimalist feel and plenty of out-of-the-box features, Gear is one of our favorite ecommerce templates. The speed could improve, but in all, this is an attractive and easily-customizable theme.

View Demo

Price: $49.00

5. Walker

Walker WordPress Theme

A Builder child theme, Walker is designed for easy customization. You can adjust the layouts and widget areas, although there isn’t a drag’n’drop editor. Although coding isn’t necessary to use this theme, you can also insert your own HTML and live preview the CSS. Multiple modules can also be added, including one for content.

View Demo

Price: $80.00/theme, $150 for all Builder themes, or $197 for all Builder AND iThemes themes

6. Chic

Chic Theme

Chic offers a slick, modern design and minimalist design that’s responsive across devices. Loading time on desktops can be a little slow with this theme, and mobile is slower than we’d like, but what it lacks in speed it makes up for in style.

View Demo

Price: $69/theme, $199/annual membership for all ZigZag Press themes, $399/lifetime membership for all ZigZag Press themes

7. Karl

Karl WP Theme

Another Genesis theme from ZigZag Press, Karl is for the highly-visual shop. Like all Genesis themes, it’s SEO friendly. Translation and localization are easy using included .po and .mo files. The theme is also compatible with all browsers and is mobile ready.

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Price: $$69/theme, $199/annual membership for all ZigZag Press themes, $399/lifetime membership for all ZigZag Press themes

8. Shop

Shop Theme

Elegant, user-friendly, mobile responsive, and designed for WooCommerce, Shop also scales readily for growing stores. The downside to this theme is its loading speed on mobile and desktop, although clear typeface and professional polish make this a theme worth considering (assuming your online store is based on WooCommerce).

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Price: $69/theme, $99/all themes, $249/developer license for all themes OR $29/month for the hosted theme. Developer version is $249/year.

9. Handmade

Handmade Theme

Ideal for Etsy-sellers and others specializing in homemade goods, Handmade captures the artisan feel in 8 stylish homepages. The one page, seamless homepage design can work as a stand alone page for your online store or lead to other pages on a larger website. WooCommerce integrated with a 3 grid bootstrap system, it’s got more features than you’d expect from a site designed for smaller sellers. The parallax scrolling is a negative, but overall, it’s an attractive theme.

View Demo

Price: $60.00

10. Tiffany

Tiffany WP Theme

A graphic designer’s dream theme, Tiffany is all about blending visual elements into clean design. If you look for illegible font, you won’t find it with the beautiful, effeminate typography used in this ecommerce theme. Unlike many ecommerce WordPress themes, this theme offers a blog that’s just as beautifully designed.

11. Crux

Crux Theme

Where Tiffany is feminine, Crux is masculine. This bold and minimalist theme is retina ready and responsive across device types. Unlimited sidebars multilingual capabilities, and integration with top SEO apps make this attractive theme a solid pick – but speed is a problem. The slider doesn’t help the theme load any faster, either.

View Demo

Price: $59.00 with the option to include extended support for an additional $17. 63

12. Bronx

Bronx Theme

Sleek, modern, and minimalist to the extreme, Bronx screams urbanity. The theme is easy and intuitive to navigate, heavy on the images, and boasts an easy-to-use drag’n’drop editor. The unlimited homepage design and clean product layouts are stunning, but once again, there’s a slider widget that slows load time.

View Demo

Price: $61.00 with the option to include extended support for $18.38

13. Flourish

Flourish WP Theme

Three layouts, four templates, and a feminine touch are the characteristics of this Genesis ecommerce theme. 7 color schemes make it accessible across industries, and the theme is WooCommerce ready. The blog is just a s beautifully crafted. The only bad news? Flourish was retired recently.

View Demo

Price: $75

14. Jumbo

Jumbo Theme

Proud of its responsiveness across devices, Jumbo is a theme that is bold and modern, with a catch.  Although loading speed on desktops is moderate, the theme is slow on mobile devices. Several payment gateways are incorporated out-of-the-box for this theme, and the backend is a treat for anyone familiar with WordPress. Multipurpose design and 12 page layouts with flexible page design (including one page ecommerce solutions) make Jumbo a top contender.

15. Threads

Threads WP Theme

Designed using Builder, this theme is ecommerce ready. Four layouts and a bare-bones, sales-centric feel make this a bold theme for store owners using the Shopp ecommerce platform. Although it is mobile responsive, Threads is one of the slowest themes to load on mobile and still make the cut for our top 40 list.

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Price: $80 for the theme, $150 for all Builder themes, or $179 for all 80 iThemes AND Builder themes

16. Labomba

Lamboda Theme

One of the most customizable themes we reviewed, Labomba is a responsive and elegant theme designed for WooCommerce. The built in lookbook makes it a smart pick for fashion retailers. The drag’n’drop builder makes it easy for store owners who don’t code, too. Retina ready design and full responsiveness across devices are great features – we just wish it was faster. Like Threads, loading speed almost kept this theme off our list.

View Demo

Price: $59.00 for a regular license with an option to extend support to 12 months for an additional $17.63

17. Divi

WordPress Ecommerce Themes17

Used by more than 330,000 websites, Divi is an extremely popular theme. The strengths of this WooCommerce-ready and responsive theme include an advanced drag’n’drop editor, premade layours that are importable and exportable, and the ability to incorporate video backgrounds. Keep in mind that more bells and whistles can slow down the loading speed, but Divi’s clean code largely makes up for the speed loss from extra video, graphic, and scrolling effects.

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Price: $89/year for all Elegant Themes or $249 for a lifetime license to all Elegant Themes

18. Handy

Handy WP Theme

Handy allows you to display products in featured categories, catalog thumbnails, as featured or special items, and more. Designed for WooCommerce, the theme includes rating and review features and gives you the ability to create your own marketplace where other vendors can also sell. The ideal users for this theme are retailers who make their own products and want a stylish platform to sell them on. WP multilingual ready with a WYSIWYG editor, it’s also easy to set up.

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Price: $64 with 6 months of support and an option to upgrade support to 12 months for an additional $19, or $99 with installation service

19. Patron

Patron WP Theme

A Genesis and Thesis powered theme built for use with WooCommerce, this theme is fully responsive. HTML5 and retina ready, the theme also offers several custom shortcodes and the backend is user-friendly, even for noncoders. One negative is the default slider layout for the homepage.

View Demo

Price: Sold as part of the “Business Bundle” by Themedy, at $79 for multiple business themes. A lifetime developer’s bundle is also offered at $299

20. ZerifPro


Speed optimized with a live customizer and drag’n’drop builder, ZerifPro makes building a site relatively simple. Custom content blocks and movable sections make it easy to tailor the pages to your design desires, but be careful. This WordPress theme offers parallax which, despite being visually appealing, slows the loading speed.

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Price: $89 with 1 year of updates and up to 3 domains, $149 with 2 years of updates and up to 3 domains, or $249 for lifetime updates and up to 5 domains

21. Polaris


This Shopify theme offers classic, clean design with a chunky, modern feel. Four background styles, multiple image gallery layouts, and an attractive integrated blog with rich snippet previews make this a decent theme. Larger stores may find the options limited, but smaller and mid-size retailers should be pleased with the feature options.

View Demo

Price: $46.00 with the option to extend support up to 12 months for an additional $11.63

22. Amaryllis

Amaryllis Ecommerce Theme

This WooCommerce theme works with Elementor, Divi, and SiteOrigin Page Builder drag’n’drop editors. Retina ready, speed optimized (although we wouldn’t mind it being faster), and offering a visually stunning design, Amaryllis is a solid theme. It’s also SEO optimized.

View Demo

Price: $49/theme, $69 for theme club membership with a new theme delivered every month, or $199 for lifetime access to all themes and a new theme delivered monthly

23. Oxygen

Oxygen Ecommerce Theme

Built exclusively for WooCommerce, Oxygen is retina ready and responsive across device types. A fixed sidebar menu with scrollable right side is a unique layout feature of this theme. Built on the Bootstrap 3 framework by Twitter and touch responsive, it’s a modern theme that gives your customers unbeatable UX. More than 700 Google fonts and incredibly easy to use, it’s a solid theme for most mid-size and large ecommerce stores.

View Demo

Price: $60 with the option to extend support up to 12 months for an addition $18

24. Jevelin

Jevelin WP Ecommerce Theme

More than 40 shortcodes, Contact Form 7 integration, and mobile responsive design are key elements of this WooCommerce-ready WordPress theme. There is an option for parallax, but as you know, we advise against it. Jevelin’s speed is moderate, but it’s a decent theme for mid-size ecommerce shops.

View Demo

Price: $59 with 6 months support or and additional $17.63 to upgrade support to 12 months

25. Navy

Navy WP Theme

Clean layouts, a modern feel, and responsive design are Navy’s strong points. This theme is attractive and a good pick for mid-size and larger ecommerce stores. There are a dozen homepage layouts to choose from, along with multiple headers, three layout styles and more than 80 elements. The drag’n’drop builder is easy-to-use and the theme is WooCommerce ready right out of the box.

View Demo

Price: $59.00 with the option to extend support up to 12 months for an additional $17.63

26. Magnium

Magnium theme

Magnium comes with nine different blog layouts, dozens of page and category layouts, and wishlist integration and over 100+ pre-built layouts. 15 plugins and 10 color schemes make this multi-purpose theme can also be used as a one-page design.

View Demo

Price: $59.00 with the option to extend support up to 12 months for an additional $17.63

27. Cheope

Cheope Shop Theme

This robust ecommerce WordPress theme is perfect for larger stores. There are nearly a dozen homepage layouts and products can be searched by price, category, and brand. Multiple shortcodes are available, and the theme comes with its own pop-up feature. It’s also brandable and WooCommerce ready right out of the box.

View Demo

Price: $64.00 with the option to extend support up to 12 months for an additional $19.50

28. MultiShop

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Sleek and modern with a dash of color, MultiShop is designed for WooCommerce. Features like a blog, wishlist, and reviews are included out-of-the-box. Standard, variable, grouped, and affiliate products are supported in three catalog layouts. Promo boxes, pricing tables, quotes, and tabs are also included.  No coding knowledge is required. NOTE: There are multiple themes with this name, including some free themes and other premium themes. Make sure you’re looking at the right one before you download!

View Demo

Price: $49.00

29. Aurum


Four main homepage designs, multiple page layouts, six blog styles, and 16 drag’n’drop shortcodes makes this theme easy to customize. Fast and built with Twitter bootstrap, it also incorporates the drag’n’drop Visual Composer. Translatable, the theme also supports RTL and is touch and SEO optimized. The design is also retina ready and responsive.

View Demo

Price: $60 with 6 months of support that can be extended to 12 months for an additional $18

30. Blanche

Blanche Theme

Blanche is an elegant, modern theme with the ability to incorporate video background on the homepage. Four widget locations are incorporated and child themes can be created in a single click. It’s a WooCommerce theme, and light on the extras, but affordably priced and relatively fast.

View Demo

Price: $39 with lifetime support and updates

31. Beatrix

Beatrix Wp Theme

Built for jewelry, crafts, and toy retailers selling on WooCommerce, Beatrix is a modern and fully-responsive theme. There are four homepage variants, two main fonts, and three main colors. 7 page layouts, social integration, load speed optimization, localization, and built-in shortcodes round out the feature set.

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Price: $58 for just the theme, $99 for all 67 Tesla themes and an additional 18+ themes per year, or $189 for lifetime access to all Tesla themes with PSD files

32. Uncode

Uncode Theme

With more than 48 conceptual layouts included, this comprehensive ecommerce theme is fully responsive, retina ready, and perfect for creative professionals, mid-size sellers, and ecommerce stores of all kinds. There are over 200 layouts and the theme is WPML certified and WooCommerce ready. The backend is intuitive, thanks to the Visual Composer.

View Demo

Price: $59.00

33. Hugo

Hugo Theme

Loaded with plugins and sporting a modern design that’s not afraid of color, Hugo was created with musicians and creative professionals in mind. The theme is clean, responsive and unique, with features that allow for ticket and album sales, tour date announcements, and more.

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Price: $85.00 with the option to extend support up to 12 months for an additional $27.38

34. Store Pro

SEO Themes

This Genesis theme is built for WooCommerce. Seven main colors are incorporated in the theme, along with mega menus and unlimited front page and footer widget space. Optimized for SEO and designed with mobile commerce in mind, it’s also fully responsive. Lightboxes, gallery options, and pricing tables are also included.

View Demo

Price: $49.00

35. Kalium

Kalium Theme

A top pick for creative professionals, Kalium is an extremely flexible theme. It’s SEO optimized, offers more than 15 header styles, translated into 16 languages with RTL support, retina ready, and responsive. 30+ portfolio layouts are also included. The theme is optimized for speed, too.

View Demo

Price: $60 with 6 months’ support or $78 with 12 months’ support


Choose Your WP Theme Wisely

As you can probably tell from the list above, most of the top WordPress ecommerce themes offer comparable feature sets. Most also work exclusively with WooCommerce, although a few also let you work with bb Press or Buddy Press, too. Speed can help distinguish between themes to an extent, but most will give you control over features that can slow your site down, like Parallax or infinite scrolling and sliders.

You want a theme that delivers the basics, like responsive design, a blog, and scalability that meets your goals. There are dozens of themes that deliver these features. But you also want a theme that matches your aesthetic. How do you want your site to look? How should it feel to site visitors?

Use the list above to narrow down your ecommerce site theme choices to the ones that fit your store size and niche. From there, think about the feel of the site. Play with the demos and put yourself in your customer’s’ shoes. Which themes feel more professional to you? Which offer the flexibility you need? Are there any extra features you can’t live without?

Keep in mind that widgets can make up for what might be missing in function, but that the design you choose is what you’re committing to, unless you want to play with the CSS and HTML5. Choose wisely, and share your decision in the comments. Tell us which theme you went with, and why.


5 thoughts on “35 Best WordPress Ecommerce Themes For A Fast, Sexy Site”

  1. Avatar

    Hi Darren ,

    Thanks for featuring our themes Kalium, Aurum and Oxygen. We are very glad to see three of our top themes on your listing.

    Great work!

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