Squarespace is one of the most well-known content management systems and ecommerce platforms available today. Established in 2004, the company powers 1.3 million websites and online stores. They have multiple TV ad campaigns and have even advertised during the Super Bowl.

Product
Summary
Ratings
Easy To Set Up
Great For Simple Stores
Stunning Template Designs
Limited Ecommerce Integrations
Limited Payment Gateways
No Phone Support
Value 3
Features 3.0
Performance 3.5
Ease of Use 3.8
Design & Themes 4.3
Integrations 2.5
3.4
Overall Score

I decided to see if the platform lived up to all the hype. I analyzed more than 100 sites running on Squarespace. Of course, no platform is ever completely perfect. They all come with a set of great features and a set of limits. The important thing is to make sure the platform you choose has features you need. Make sure the limits aren’t going to cause issues for your business, now or in the next 2 years. Hopefully, my Squarespace review will help you decide if it’s right for your ecommerce business model.

How Squarespace Compares To The Other SaaS Platforms

In our comparison where I’ve rated Squarespace alongside the other popular ecommerce solutions, you’ll see I’ve given it the lowest rating.

While it has some pretty decent pricing and doesn’t charge transaction fees, it’s limited to two payment gateways. Those payment gateways do charge fees for each processed payment.

It also lacks in features, and loads a bit slower than most of the other platforms – and loads the slowest in terms of mobile.

That said, it is one of the easiest to use if you’re planning on keeping your product catalog fairly small.

Overall
User Ratings
Best For
Pricing
Pricing Based On
Payment Gateways
Additional Transaction Fees
Value
Features
Performance
Ease of Use
Design & Themes
Integrations
Shopify
Overall : 4.2
User Ratings :
3.1 (8 votes)
Best For : Drop shipping, print on demand, small stores, boutiques, brick and mortar.
Pricing : $29 - $299
Pricing Based On : Features, User Accounts, Transaction Fees
Payment Gateways : 100+
Additional Transaction Fees : 0 - 2%
Value : 4
Features : 3.8
Performance : 3.9
Ease of Use : 4.9
Design & Themes : 4.0
Integrations : 4.6
SquareSpace
Overall : 3.4
User Ratings :
0.0 (0 votes)
Best For : Print on demand, small stores, boutiques, brick and mortar.
Pricing : $26 - $40
Pricing Based On : Features
Payment Gateways : 3
Additional Transaction Fees : None
Value : 3
Features : 3.0
Performance : 3.5
Ease of Use : 3.8
Design & Themes : 4.3
Integrations : 2.5
Wix
Overall : 4.1
User Ratings :
0.0 (0 votes)
Best For : Print on demand, small stores, boutiques, brick and mortar.
Pricing : $23 - $49
Pricing Based On : Support, Storage & Features
Payment Gateways : 35+
Additional Transaction Fees : 0 - 3%
Value : 5
Features : 3.7
Performance : 3.9
Ease of Use : 4.2
Design & Themes : 4.7
Integrations : 3.5
BigCommerce
Overall : 4.3
User Ratings :
0.0 (0 votes)
Best For : Private label B2C businesses, larger inventories.
Pricing : $29 - $299
Pricing Based On : Features & Sales
Payment Gateways : 55+
Additional Transaction Fees : None
Value : 4.0
Features : 3.9
Performance : 4.5
Ease of Use : 4.8
Design & Themes : 3.8
Integrations : 4.2

Squarespace Ecommerce Overview

Squarespace offers a fully-integrated ecommerce solution alongside their robust website builder, with no shortage of themes and templates to choose from. You won’t have to pay transaction fees. To process payments, you’ll need to connect Stripe or PayPal, but you can connect both to your store if you want.

This is the platform for people with little technical skill or a limited budget who still want it to look like they’ve spent a lot of money building their website. It’s for people who don’t want to worry about limits to their online store and want to keep their blog and other site content on the same platform.

Many brands you know and love use Squarespace to power their websites, including:

  • Pixar
  • Lyft
  • Halo Top Ice Cream
  • Tony Hawk

Squarespace Plans and Pricing

Squarespace offers two plans for online stores, with discounts for annual payment. The basic plan billed at $26/month on the annual plan or $30/month on the month to month plan includes unlimited pages, products, galleries, blogs, bandwidth, storage, and contributors.

SquareSpace Features and Plans

1-Click Upsells
Landing Page Builder
Abandoned Cart Email
Digital Products
Personalized Products
Product Export/Import
Product Search
Ratings & Reviews
Real Time Shipping Rates/Tracking
Reward Points
SEO Tools
Subscription/Recurring
Zoomable Product Images
Upselling & Cross Selling
Basic $26
1-Click Upsells :
Landing Page Builder :
Abandoned Cart Email :
Digital Products :
Personalized Products :
Product Export/Import :
Product Search :
Ratings & Reviews :
Real Time Shipping Rates/Tracking :
Reward Points :
SEO Tools :
Subscription/Recurring :
Zoomable Product Images :
Upselling & Cross Selling :
Advanced $46
1-Click Upsells :
Landing Page Builder :
Abandoned Cart Email :
Digital Products :
Personalized Products :
Product Export/Import :
Product Search :
Ratings & Reviews :
Real Time Shipping Rates/Tracking :
Reward Points :
SEO Tools :
Subscription/Recurring :
Zoomable Product Images :
Upselling & Cross Selling :

You’ll get a mobile-optimized website and checkout, free domain (with annual purchase), SSL security, $100 Google Adwords credit, customer accounts, inventory, orders, tax, discounts, no transaction fees, label printing via ShipStation, and integrated accounting via Xero.

The advanced plan billed at $40/month on the annual plan or $46/month on the month to month plan includes everything in the basic plan, plus: abandoned cart auto recovery, real-time carrier shipping, automatic discounts, and gift cards. These are important features for many ecommerce stores, and there doesn’t seem to be a way to get them on the lower tier plans.

Selling Online With Squarespace

Squarespace allows for unlimited products and makes it easy to include variants of each product. You can import your product catalog from other platforms like Shopify or BigCartel. Marketing features allow you to integrate MailChimp for your email list, Google AdWords, and share buttons. Amazon is limited to affiliate tracking only.

It’s easy to create a product catalog with as many physical and/or digital products as your heart desires. Accepting payments and keeping in touch with your customers is fairly easy, as well. Marketing and business management, however, are severely lacking.

SquareSpace Integrations and Plans

Amazon 2 Way Sync
Amazon Checkout
Amazon FBA Integration
Fulfillment Center Integration
Drop Shipping Integration
Ebay 2-Way Sync
Facebook Sync
Google Ecommerce Analytics
Google Product Data Feed
Review Snippet Structured Data
Email Marketing Automation
Paypal Checkout
Printing On Demand Integration
USPS Integration
WordPress Integration
User Generated Content Automation
Basic $26
Amazon 2 Way Sync :
Amazon Checkout :
Amazon FBA Integration :
Fulfillment Center Integration :
Drop Shipping Integration :
Ebay 2-Way Sync :
Facebook Sync :
Google Ecommerce Analytics :
Google Product Data Feed :
Review Snippet Structured Data :
Email Marketing Automation :
Paypal Checkout :
Printing On Demand Integration :
USPS Integration :
WordPress Integration :
User Generated Content Automation :
Advanced $46
Amazon 2 Way Sync :
Amazon Checkout :
Amazon FBA Integration :
Fulfillment Center Integration :
Drop Shipping Integration :
Ebay 2-Way Sync :
Facebook Sync :
Google Ecommerce Analytics :
Google Product Data Feed :
Review Snippet Structured Data :
Email Marketing Automation :
Paypal Checkout :
Printing On Demand Integration :
USPS Integration :
WordPress Integration :
User Generated Content Automation :

No Multi-Channel Selling

It does not integrate with Facebook, Amazon, or Google Shopping for easy cross-selling. It integrates with Facebook and other social media channels for advertising your products. It only integrates with Google Analytics so you can more data about the traffic in your store.

Limited Library of Integrations

Commerce integrations are limited to payment processors, shipping services, and financial data, such as PayPal, FedEx and UPS, Stripe, Apple Pay, and USPS. Order fulfillment and inventory integrations are only available through the Orders API beta, which means most people would need to hire a developer to build a solution.

Difficult Cross-Selling and Upselling

You can do this within Squarespace, but it requires some extra steps. You’ll have to edit your products and add more information to the product descriptions of the products you want to display related products for.

Add a “Summary Block” with a carousel layout to that additional info box., and choose the products you want to include.  Choose three items per row layout, and make other customizations as needed on the display tab of the summary block editor. Repeat for each product in your catalog.

Marketing Tools Could Use a Boost 

There are a number of SEO options that are available but need a bit of extra work to get working correctly. You have to dig through the advanced settings to find where to integrate Google Analytics and Google Search Console, or how to handle image options or 301 redirects. The lack of apps and extensions makes it a bit harder to market your business compared to other platforms.

Squarespace’s Themes Rocks, Apps Don’t

Squarespace offers hundreds of templates that can be highly customized so your website can still look unique even there are other Squarespace members using it. Certain templates are better suited for ecommerce sites than others. You can preview any template with a demo before choosing it for your site, and you can instantly change your template with just a few clicks. The templates are free.  The templates are all of high quality, so your customers would never know you just clicked a button to choose most of your website design.

If you have trouble finding one you like, you can always purchase a Squarespace template from a third-party designer/developer. Squarespace has a list of developers they endorse to help point you in the right direction. Expect to spend around $300 for one of these templates.

Squarespace has a wide variety of integrations, including Acuity for appointment booking, Bandsintown for tour dates, and OpenTable for restaurant booking. There are also apps for social media integration, blogging and comments, images, and video. Ecommerce and marketing integrations are highly limited – only covering MailChimp, ShipStation, PayPal, Stripe, Apple Pay, FedEx, UPS, USPS, and Xero.

Squarespace Is Super Easy To Use

Squarespace can produce a stunningly beautiful website with little to no technical knowledge. Everything can be done with a drag and drop image editor, and a what you see is what you get (WYSIWYG) layout editor. There are a number of “blocks” to make it easy to insert everything from audio and video to image galleries, Amazon products for affiliate purposes, maps, and more.

PlatformEase of UsePhone Support24/7 SupportChat SupportCommunity Rating# of Apps/ Plugins
Shopify4.9YesYesYes55,000
BigCommerce4.8YesYesYes4.01000
Woocommerce3.3NoNoYes4.0250+
3dcart4.3YesYesYes3.0~250
Volusion4.1YesYesYes2~20
Magento2.2NoNoNo43000+
Prestashop2.9YesNoNo33000+
SquareSpace3.8NoYesYes3.010+
Wix4.2YesYesNo4.5700
Weebly3.6YesNoYes2~350

Though it is easy for design novices, it really lacks in integrations and third-party app support that could add more features and functionality. Adding more support here could keep it easy to use, without sacrificing features of many other ecommerce platforms.

Squarespace Alternatives

When it comes to other hosted solutions, BigCommerce and Shopify are great alternatives. They have similar pricing structures for smaller shops but can be quite pricey for the larger shops. However, the more extensive features and app integrations often make up for that price difference. They work with a much larger number of payment gateways, and both offer unlimited products.

BigCommerce focuses on making multi-channel selling easy. It makes it easy for you manage your store on Amazon, Facebook, eBay, and Pinterest all from within the BigCommerce platform, syncing your inventory as it goes so you don’t oversell. It also has strong SEO tools and a variety of beautiful themes like Squarespace.

Shopify offers a platform similar to Squarespace, but greatly expands on the third party apps and integrations, making it possible to do more with your website and store. You can still keep a blog and pages on the site since it is also a content management system, but you can do more marketing and promotion from directly with the Shopify platform.

See: Squarespace vs Shopify: A Data-Driven Comparison Guide 

Squarespace Conclusion

If you want a simple site and have a few products, Squarespace is great. You’ll quickly run into limitations trying to sell on other platforms like Amazon. It’s clear the Squarespace platform leans toward perfecting design rather than marketing and functionality, which can be a double-edged sword for those who are just getting started with ecommerce. If you want tools to not only make your store look great but to promote it, too, you’ll find other hosted ecommerce solutions better suited to your needs.

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