Pros and Cons of Selling on Amazon, Etsy Vs Your Own Site

On the last episode of The Pursuit of Relevance, we talked about breaking away from ecommerce marketplaces (like Amazon, Etsy, Ebay) to sell on your own website.

But is that the right answer for everyone?

There are so many choices on what to sell and where. Today, we’re diving in to the pro’s and con’s of selling on your own website vs marketplaces.

  • How to offset the lost brand recognition marketplaces provide when you sell on your own site
  • How to make sure your that your marketing costs doesn’t exceed your profits
  • What you should do if your product mix doesn’t translate well into repeat business
  • How to evaluate all the ecommerce platforms out there.

Show Notes:

Takeaways and Tweetables

How to evaluate all the ecommerce platforms out there?

The weird answer I always give is: if you’re not building the website yourself and using a developer, use whatever they are comfortable with. If you have a developer that you have a good relationship with, that is rarer thing to accomplish than finding an ecommerce platform that exactly meets your needs. – Sam (16:00)



About the author

Photo of author
Darren DeMatas
Darren has an MBA in Internet Marketing and 10+ years of experience marketing retail, manufacturing and Internet marketing corporations, 7-figure brands and startups online. Follow him on TwitterLinkedIn. Or take his course to learn ecommerce.

13 thoughts on “Pros and Cons of Selling on Amazon, Etsy Vs Your Own Site”

  1. Hey Darren, how can i get in touch with you. my email (

  2. Hi Darren
    I’m about to start the Amazon private label business, I’m still doing my research and I think I’ve made up my decision as to what product to sell. However, you’re the first person that I came across who has highlighted the pros and cons of selling on Amazon. Thank you very much for that.
    What would you advise a beginner like myself starting this business with a budget less than 2k

  3. Why would copying your products description from your Amazon page to your ecommerce page crush your traffic for your ecommerce page?

    • Duplicate content. Google wont rank duplicate content.

  4. What do you think of my selling my book on my own website vs Amazon?
    It seems EVERYONE just looks at Amazon books.

    • hey JJ – definitely sell your book on Amazon. but sell it on your site too. “It seems EVERYONE just looks at Amazon books.” – its easier to have your book stand out and sell it on your website if you have an audience. Good luck

  5. Thanks for this. I’ve had a successful e-commerce site for 15 years but have recently experienced about a 20% drop in sales in 2016. Looking for information on expanding to Amazon; already went on Etsy last year. Interesting, thanks for your information.

  6. Great episode ! I am currently selling on Amazon and eBay. I found my profit is getting lower and lower at Amazon when I am forced to match the low price in order to stay competitive. I have my own website too but barely get any traffic I am going to spend more time in SEO and online marketing of my own website.

    • Just make sure you have unique product descriptions on your website. Copying those from your Amazon listing crushes your search traffic.

      Good luck!

  7. Such a nice article. I have little knowledge about selling on Amazon but as you’ve given all the details about it here. It enhances my knowledge and clear my doubts now I can think of selling apart from Amazon as well.

  8. Great information in such a short amount of time! The takeaways and Tweetables are great ways to highlight key points during the interview as well. Keep ’em coming! I’m new to site, so if you haven’t done something about email marketing, social media or SEO/SEM, please let me know when those will come. If you’ve done those, please let me know where I can go to retrieve/listen to those interviews. Thank you much!


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