AMZScout vs Helium 10: Ratings and Reviews

Written by

Darren DeMatas

Updated

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Written by

Darren DeMatas

Updated

Reviewed By Our team of writers and content creators are experts in ecommerce and we fact-check every claim in our work to ensure it’s accurate and up-to-date. (Learn about our editorial guidelines.).

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Choosing the right Amazon seller tool can make or break your ecommerce success. With so many options available, you might find yourself torn between popular choices. Reading our Helium 10 review and AMZScout review can provide valuable insights into its features and benefits, helping you understand how it compares to other tools. Both platforms offer many features and management tools to help you scout profitable products, optimize product listings, and analyze market trends. But which one is better suited for your business needs?

In this comparison, we’ll delve into the range of tools, core features, user interfaces, pricing, and overall effectiveness of AMZScout and Helium 10. By the end, you’ll understand which popular tool can help you dominate the Amazon marketplace and land crucial sales.

Helium 10 Overview

Helium 10 is a comprehensive suite of tools designed specifically for Amazon sellers. You can access it from the mobile app. It aims to simplify every step of running an Amazon business, from product research to listing optimization and even managing PPC campaigns effectively. Packed with an extensive range of features, Helium 10 offers everything you need to increase daily sales and scale your Amazon venture efficiently.

Product
Pros and Cons
Ratings
Helium 10
Helium 10
Try For Free Review
Full Suite Of Amazon Tools
Real-time Amazon Data
Fast Customer Support
On The Pricier Side
Can Be Overwhelming
Steep Learning Curve
Value 5.0
Features 5.0
Customer Support 3.5
Scalability 4.5
4.5
Overall Score

One of Helium 10’s most impressive aspects is its product research tools, which allow you to uncover profitable opportunities by analyzing crucial sales trends, product demand, and competition levels. The Black Box tool is particularly popular. It enables you to sift through countless products and find those that meet specific criteria, ensuring you invest in winning products right from the start. 

Helium 10 also shines in terms of keyword research. Its Cerebro tool helps you discover high-converting keywords by reverse-engineering competitors’ listings. This ensures your products rank higher in Amazon’s search results, driving more organic traffic and increasing your sales potential. The Magnet tool complements this by offering extensive long-tail keyword suggestions, crucial for targeting niche markets and reducing PPC costs. 

Helium10 Home

Listing optimization is another critical area where Helium 10 excels. The Scribbles tool aids in creating Amazon-compliant, keyword-rich listings, while the Frankenstein tool helps you clean up and organize your keyword lists for maximum sales. The result is well-optimized Amazon SEO listings that attract and convert shoppers.

In terms of inventory management, Helium 10 offers the Inventory Protector tool to safeguard your stock levels during promotions and the Alerts tool to notify you about important changes, such as hijackers, product detail issues, and more. This allows you to maintain a smooth and uninterrupted flow of goods, reducing the risk of stockouts or overstocking. 

AMZScout Overview

AMZScout is a beginner-friendly set of seller tools designed to accelerate your business growth with various AMZScout tools. Its main benefits are a product database, product tracker tool, private label sellers and keyword analyzer. Add-ons are available for even more functionality, ensuring you have access to all the tools needed for success.

Product
Pros and Cons
Ratings
Super Simple to Use
Great Training Resources
Good Product Trends Data
Clunky Chrome Extentions
Lacks PPC Features
Lacks Marketing Features
Value 5.0
Features 4.1
Customer Support 2.5
Scalability 1.0
3.1
Overall Score

This tool allows you to search for product ideas with immense precision. By filtering through millions of products on Amazon, you can narrow down your search based on various parameters such as category, sales rank, price, and more. It ensures you don’t waste time combing through endless pages of products that don’t meet your criteria.

Another crucial tool in AMZScout’s arsenal is the Pro Extension. This Chrome extension provides real-time data directly on the Amazon website. That means you can see metrics like estimated monthly sales, revenue, and reviews as you browse through Amazon, which will help you make strategic decisions. The extension also includes features like the FBA fee calculator, enabling you to assess the profitability of potential products quickly.

AMZScout Home 2024

For those who need in-depth product tracking, AMZScout offers Reverse ASIN Lookup. This feature allows you to monitor the performance of competitor products over time. By monitoring metrics such as daily sales and price changes, you can better understand market trends and react accordingly to optimize your own listings.

Additionally, AMZScout provides a Keyword Explorer tool that helps you identify high-performing keywords to ensure your listings are optimized for search. You can get hundreds of relevant keyword suggestions and important data like search volume, competition, and trends by inputting seed keywords. This tool is essential for improving your organic search ranking and driving more traffic to your listings.

Private-label products are items from a third-party manufacturer with your own branding. The course includes free video lessons on finding successful private-label products for your Amazon venture.

Overall, AMZScout is designed to be user-friendly and highly effective, making it a great option for both new sellers and seasoned professionals looking to scale their businesses. Its comprehensive set of tools and training videos cover product research and keyword optimization, empowering you to make data-driven decisions at every step of your Amazon journey.

Pricing and Value for Amazon Sellers

When choosing a product research tool, pricing can play a significant role in your decision-making process. Helium 10 and AMZScout offer a variety of pricing plans, each designed to cater to different levels of business needs, from beginners to seasoned sellers. 

Pricing
Free Plan
Trial Period
Entry Plan
Premium Plan
Amazon Optimization
Supplier Database
Walmart Integration
Transparent Pricing
Scam Reports
Refund Policy
Clear Terms Of Service
Helium 10
Free Plan :
Trial Period :
Entry Plan : $39/month
Premium Plan : $279/month
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :
AMZScout
Free Plan :
Trial Period :
Entry Plan : $49.99/month
Premium Plan :
Amazon Optimization :
Supplier Database :
Walmart Integration :
Transparent Pricing :
Scam Reports :
Refund Policy :
Clear Terms Of Service :
Helium10 Pricing Page 2024

Helium 10 Pricing:

  • Starter Plan ($29.99/month): This package provides limited access to essential tools like Black Box, Xray, and more, suitable for new sellers testing the waters.
  • Platinum Plan (now $79/month): Ideal for professional sellers, this monthly plan includes full access to all tools, 150 monthly uses of keyword tracker, and more.
  • Diamond Plan ($229/month): This plan offers everything in the Platinum Plan plus enhanced features like multi-user login and access to more extensive data reports, making it suitable for small—to medium-sized businesses.
Helium 10 Pricing

AMZScout Pricing: 

  • Seller’s Bundle ($49.99/month): This Bundle provides fundamental tools like Product Database and Keyword Explorer, which are excellent for novice sellers just starting their online journey.
  • Advanced Booster Pack add-on ($24.99/month): Adds more advanced tools including Amazon sellers bundle, AI Listing Builder, and Wholesale Extension, perfect for those ready to take their business to the next level.

As you can see, Helium 10 tends to be pricier than AMZScout but offers more comprehensive packages, especially for larger and more established businesses. On the other hand, AMZScout’s pricing is more affordable, making it a valuable toolkit for startups and smaller sellers who may not yet require all the features that Helium 10 provides.

Ultimately, the choice between Helium 10 and AMZScout will depend not only on your budget but also on your business’s specific needs and the level of functionality you require. It is wise to plan ahead and make a strategic decision now so you don’t have to migrate in the future.

Features

Each offers a rich suite of features tailored to various Amazon selling aspects. Both tools include a powerful web app that enhances efficiency. Let’s dive into what makes each tool unique.

Research Features
Keyword Research
Product Research
Competitor Insights
Rank Tracking
Listing Optimization
Chrome Extension
Supplier Database
Sales Analysis
Helium 10Helium 10 Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :
AMZScoutAMZScout Features
Keyword Research :
Product Research :
Competitor Insights :
Rank Tracking :
Listing Optimization :
Chrome Extension :
Supplier Database :
Sales Analysis :

AMZScout Features 

Product Database: The AMZScout product research database is a goldmine, making it easy to explore countless products efficiently. You can identify high-demand niches, forecast sales, and evaluate competition. This database is a great starting point for anyone new to Amazon selling. 

Chrome Extension: The AMZScout Chrome Extension is a favorite among users for its convenience and depth of insight. It offers real-time data on product rankings, sales estimates, and review automation directly from the Amazon website as you browse.

Keyword Research: AMZScout offers a powerful keyword research tool that helps optimize your listings with minimal effort. You can discover profitable keywords, track rankings, and analyze competitors’ strategies through the extensive product AMZScout database.

AMZScout's Keyword Research Dashboard

Sales Analytics: AMZScout’s sales analytics provide a detailed overview of your historical sales data. This information helps you make informed decisions about inventory management and marketing strategies.

Educational Resources: AMZScout provides extensive educational resources, including webinars, tutorials, and a comprehensive blog. This database is particularly useful for beginners eager to learn the ropes of Amazon FBA (Fulfillment by Amazon).

Helium 10 Features 

Black Box: Helium 10’s Black Box is similar to the product database in AMZScout but with added layers of specificity. It’s a powerful tool for finding high-performing products based on multiple criteria, such as sales volume, price, and review count.

Xray Chrome Extension: The Xray Chrome Extension features offers real-time analysis of any product page on Amazon. It provides key metrics such as revenue estimates, FBA fees, and review insights, all accessible at once.

Cerebro: Helium 10’s reverse ASIN lookup tool, Cerebro, allows you to see all the keywords your competitors are ranking for. This feature is indispensable for aligning your keyword strategy with market trends.

Keyword Tracker: Helium 10’s Keyword Tracker monitors your keyword rankings and measures your SEO efforts. It offers comprehensive data on keyword performance over time, enabling you to fine-tune your listings continuously.

Helium 10 Product Research Dashboard

Profits Tool: Helium 10’s Profits tool offers a detailed financial analysis of your Amazon business. From revenue analytics to profit margins and ROI, it helps you manage your finances.

Adtomic: Manage and optimize your Amazon PPC campaigns with Adtomic, Helium 10’s advertising suite. It uses AI-driven insights to maximize your ad spend efficiency and boost your product visibility.

When comparing Helium 10 vs AMZScout, it’s essential to consider each tool’s unique features and pricing to determine which best suits your needs. Both come packed with features designed to elevate your business. Selecting the right tool depends on your specific needs and where you are in your seller journey. If you’re starting out, AMZScout’s user-friendly interface and educational resources might be more appealing. Let’s explore the flip side. Experienced sellers might find Helium 10’s advanced tools more beneficial for scaling their operations, and both provide profit calculators. Jungle Scout also offers similar features, making it a strong competitor.

Customer Support

When it comes to customer support, Helium 10 & AMZScout understand that an efficient response system can significantly impact a user’s experience. Let’s delve into what each tool offers in this crucial area.

Support
Dedicated AM
Phone Support
Help Center
24/7 Support
Live Chat
Courses
Helium 10Helium 10 Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :
AMZScoutAMZScout Support
Dedicated AM :
Phone Support :
Help Center :
24/7 Support :
Live Chat :
Courses :

AMZScout Customer Support 

AMZScout offers a reliable support system. Users have access to:

  • Email Support: Timely and detailed responses to inquiries. Typically, responses are provided within 24 hours.
  • Live Chat: Available during business hours, offering immediate assistance on pressing issues.
  • Comprehensive Knowledge Base: Includes FAQs, guides, and video tutorials to address common questions and facilitate learning.

Additionally, AMZScout is praised for its friendly and knowledgeable support team. They ensure that issues are resolved efficiently, reflecting positively on their commitment to customer satisfaction. 

Helium 10 Customer Support 

Helium 10 is equally dedicated to providing top-notch responsive customer service for its users through:

  • 24/7 Chat Support: One of the standout features offering round-the-clock assistance for users across different time zones.
  • Extensive Knowledge Base: Similar to AMZScout, it includes comprehensive articles, video tutorials, and step-by-step guides.
  • Exclusive Facebook Group: A vibrant community where users can share tips, ask questions, and get advice from experienced sellers as well as Helium 10 experts.
  • Webinars and Training Sessions: Regularly scheduled events provide deeper insights into the tool’s features and best practices for Amazon selling.

Helium 10’s support team is often highlighted for being responsive and helpful. Their multi-faceted approach ensures that users can find the help they need whenever they need it. 

In summary, both invested in strong customer support infrastructures to ensure users can navigate their platforms effectively. Whether through live chat, detailed knowledge bases, or community interactions, users of both tools can expect comprehensive and reliable support. However, Helium 10’s additional timely offerings, like the exclusive Facebook group and 24/7 live chat support, may be important factors in your decision.

Scalability

Scalability can make all the difference when building a successful Amazon business. The ability to grow and adapt to increasing demands is essential for long-term success. Let’s examine how AMZScout & Helium 10 handle scalability.

Growth Features
PPC Optimization
Review Generation
Inventory Management
AI Assistance
Walmart
Managed Services
FBA Reimbursement
Customizable Alerts
Helium 10Helium 10 Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :
AMZScoutAMZScout Scalability
PPC Optimization :
Review Generation :
Inventory Management :
AI Assistance :
Walmart :
Managed Services :
FBA Reimbursement :
Customizable Alerts :

AMZScout Scalability 

AMZScout’s suite of tools is designed to offer scalability for budding entrepreneurs as well as seasoned sellers. It provides resources that help you start small and efficiently scale up your business operations. With AMZScout, you get:

  • Market Research: Identify lucrative niches and emerging trends with tools like the Keyword Explorer and Product Database.
  • Sales Analytics: Understand sales patterns and performance metrics through detailed analytics, enabling data-driven scaling strategies.
  • Inventory Management: Optimize stock levels with alerts and forecasts to avoid overstocking or understocking issues as you grow.

These features collectively ensure that you have the insights and tools to support and sustain growth as your business scales.

Helium 10 Scalability 

Helium 10 also offers a robust array of tools designed with scalability in mind. The platform is well-suited for scaling businesses from a single product to a full-fledged brand. It excels in areas such as: 

  • Comprehensive Tools: Including product research, listing optimization, keyword tracking, Amazon PPC management, and more, ensuring you can manage every aspect of your growing business.
  • Operations Management: ools like Inventory Manager and Refund Genie streamline your operations, making scaling less cumbersome.
  • Advanced Analytics: Use powerful analytics to track performance across all metrics and make informed decisions that support sustained business growth.

Helium 10’s focus on providing end-to-end solutions means you can efficiently manage and grow your business without needing to juggle multiple software platforms. 

Helium 10 & AMZScout offer excellent scalability features, allowing you to grow your business confidently. However, your choice may depend on specific needs, tool preferences and the overall user experience.

Is AMZScout or Helium 10 better?

So, which tool should you choose? The decision ultimately depends on your individual needs and business goals.

If your primary focus is on gaining deep market insights and leveraging advanced analytics, Helium 10 might be your go-to. Its extensive suite of tools, expansive database, and robust features can provide a comprehensive solution for veteran sellers looking to scale and optimize their Amazon business. Plus you can get a huge discount by using our Helium 10 promo codes.

Conversely, if you’re a newcomer looking for an affordable yet efficient tool to get started, AMZScout could be the better option. Its user-friendly interface, practical features, and good customer support offer excellent value, especially for small to mid-sized enterprises. Both offer helpful video tutorials to help you get going, but AMZScout has an easier learning curve overall.

Both platforms have their strengths and unique selling points, so take the time to evaluate what matters most to you. Performing a free trial run of each platform might also help you experience firsthand which one you feel more comfortable using. Whichever choice you make, investing in an effective Amazon seller tool is a strategic decision that will propel your business to greater heights.

Do you have experience with Helium 10 or AMZScout? Firsthand insight from our readers is invaluable to other entrepreneurs looking to jumpstart their businesses. If you have an opinion, good or bad, on either of these tools, we’d love for you to share your thoughts in the comments below!

About the author

Photo of author
Darren DeMatas
Darren has an MBA in Internet Marketing and 10+ years of experience marketing retail, manufacturing and Internet marketing corporations, 7-figure brands and startups online. Follow him on TwitterLinkedIn

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