Is Your Ecommerce Platform Leaving Money On The Table?

Written by

Darren DeMatas



Written by

Darren DeMatas


Reviewed By Our team of writers and content creators are experts in ecommerce and we fact-check every claim in our work to ensure it’s accurate and up-to-date. (Learn about our editorial guidelines.).

As consumers gain confidence in the payment, delivery, and quality of products and services purchased online, ecommerce stores are taking on brick and mortar and winning. Global B2C ecommerce sales are expected to increase by 78% in the next 5 years

Most of the growth in ecommerce is expected to come from mobile users. Shoppers are spending more time on mobile devices and are increasingly less patient. They expect mobile sites to load as fast or even faster than desktop sites. If your ecommerce platform loads slow or has a poor mobile user experience, you could be leaving a lot of money on the table. Abandoned shopping carts cost ecommerce sites $4 trillion per year, and one of the most common causes of shopping cart abandonment is slow loading speed.


Here is a brief summary of how we did our research project:

  1. We used BuiltWith to find the 20 most popular ecommerce platforms
  2. We pulled a giant spreadsheet for all the websites on each platform (ex> our Adobe Commerce list had 23,887 sites)
  3. Used RAND function in Google Sheets to assign a random number to each row
  4. Collected data on the first 100 websites on each platform (100 sites x 20 platforms = 2000 sites)
  5. Used a team of 4 researchers (myself included) to collect data for each website
    • Load time from Pingdom
    • Mobile PageSpeed, Mobile UX and Mobile Friendliness From Google
    • Ranking Data From Ahrefs
    • URL test from SEO Site Checkup

To get a better understanding of how real sites perform, we analyzed 2000 ecommerce websites. We used BuiltWith to find the 20 most popular ecommerce platforms, and pulled a huge list of sites running on each platform. To randomize the 100 sites we choose to test we used RAND function in Google docs.

Once we had 100 sites for each of the 20 platforms, our team of 4 researchers (myself included) used:

  • Pingdom to collect load time on each site
  • Google to collect Mobile PageSpeed Score, Mobile UX score and Mobile friendly test results.

We also collected ranking data from Ahrefs and SEO Site Checkup to evaluate URL structure for SEO friendliness.

After we collected to data we reviewed any outliers, then took an average of the scores from each researcher. You can check out more data on our ecommerce platforms research project.

Additional Sources

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Is Your Ecommerce Platform Leaving Money On The Table by Selfstartr is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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