This review is sponsored by Whiplash. We do not allow our advertisers to influence rankings, however.
Whether you’re a brand new ecommerce business or an established one, at some point, it’s important to evaluate your shipping process. In the beginning, it may be easy for you to handle everything yourself, but as your business grows, it will become more difficult.
If you’re trying to decide which e-commerce fulfillment service to use, our Whiplash fulfillment review can help.
We’ll cover an overview of the services, features, pricing, ease of use, and more, so you can make an informed decision.
What to Look for in Your 3PL
There are a variety of third-party logistics (3PL) companies on the market today, which can make choosing the right one difficult. While some are targeted at small businesses, others are meant for established brands, and others are best suited for enterprise-level companies.
No matter where your business falls on the scale, there are still things to think about. Your fulfillment service is a true business partner. Getting customers their orders quickly and efficiently is crucial to maintaining a positive brand image.
As you evaluate potential partners, consider:
- Shipping and delivery speeds
- Pricing and fees
- Amount of warehouse space
- Size of the fulfillment network
- Tools and integrations
- Inventory security
How does Whiplash stack up against the competition?
What is Whiplash Fulfillment?
Whiplash, headquartered in City of Industry, CA, was founded in 2007. It’s an omnichannel fulfillment provider that provides services to both emerging and established brands. The company has a nationwide distribution network, with its global network available through partnerships.
Whiplash has 6.5 million square feet of warehouse space across 18 U.S. facilities. Whiplash can accommodate businesses of all sizes. They specialize in:
- Direct to consumer (DTC): Customer visits your online store and orders. Items are picked, packed, and shipped directly to your customer. Most online sellers fall into this category.
- Direct to retail: Items are received, picked, and sorted into inventory. Once prepped, they’re delivered to retail stores.
- Direct to wholesale: Orders are received, picked, and routed into inventory. Once checked for vendor compliance, they’re shipped to distribution centers then delivered to retailers’ distribution centers.
No matter how your supply chain works, Whiplash has a global infrastructure to support it. They have a nationwide network in the United States and an international partner network to serve the rest of the world.
Whiplash Fulfillment Locations
- Cypress, CA
- Mira Loma, CA
- Oyster Point, CA
- Perris, CA
- Redwood City, CA
- San Francisco, CA
- Sante Fe Springs, CA
- Union City, CA
- Atlanta, GA
- Oldsmar, FL
- Louisville, KY
- Eliot, Maine
- Ann Arbor, MI
- Ypsilanti, MI
- Las Vegas, NV
- Reno, NV
- Clifton, NJ
- Cincinnati, OH
- Portland, OR
- Shoemaskersville, PA (Eastern PA)
- Wilkes-Barre, PA
- Fort Worth, TX
- Rockwell, TX
International warehouses are in:
- Montreal, Canada
- London, United Kingdom
Whiplash Pricing and Shipping Costs
Whiplash provides 100% custom pricing to each of its clients. The pricing information is not publicly made available. This allows sales agents to provide a tailored solution specific to your business needs.
The charge a $0.45 per cubic foot per month in storage fees, with a minimum monthly charge of $250. The storage rate is based on the actual unit size, with padding. The first 100 pieces of an item are charged at 4X their literal volume, with the remaining inventory billed at 1.5X the volume.
There’s a storage fee calculator available on the website.
The storage fee doesn’t start until the end of the second month after you sign up.
Shipping fees vary, depending on the carrier, package size, package weight, and desired shipping speed. You can choose to always go with the cheapest possible service or set up rules to determine how each package ships. Whiplash has pre-negotiated shipping rates that allow them to pass the cost savings onto you.
If you’re interested in a price quote, you can request more information. A fulfillment expert will get in touch to learn more about your business and develop a personalized quote for you.
Whiplash has a range of features to support easy order fulfillment and inventory management.
What makes Whiplash unique is its rules engine. You can use it to set rules for:
- Order Routing
- Carrier Accounts
The platform makes it possible to create granular rules as detailed as you need for your business operations.
For instance, you can create a rule, like:
For packages that include more than four items but fewer than eight items and do not contain SKU 123ABC, use Polymailer 10×13.
For packages that include SKU 1234ABCD, use the cheapest available shipping carrier.
The packaging rules display as suggestions to the order pickers and allow you to stick to your operating processes to keep costs down and control order flow.
Whiplash will set up routing rules based on your business goals if you have items in multiple warehouses. By default, orders ship from the closest facility with all items in stock.
Shipping Method Mapping
Each account can create shipping method rules based on your business operations.
After choosing your shipping methods, you can set up mapping to ship all your packages using your preferred methods.
Under the default rules, your account uses the Whiplash Cheapest Rate setting, which ships the package using the cheapest carrier and the shipping speed available.
Live Order Editing
Whiplash lets customers set a “gestation period” for orders, during which time editing the order itself is possible.
For example, if the gestation period is set to two hours, during those two hours, if someone calls into customer service and asks for a change, such as a different color or size, it can easily be switched.
After the gestation period has expired, it’s possible to change the shipping address up until the shipping label has been purchased.
Whiplash also supports dropshipping. If you dropship from another merchant, like Kohl’s for example, you can manage the orders in the Whiplash platform for clear reporting while Kohl’s ships the items from their facility.
The Whiplash dashboard includes an audit trail on all main screens. This lets employees see who has taken action and when on each order.
Whiplash makes returns management simple. It integrates with three of the top returns management apps in the industry, including:
- Happy Returns
Bundling and Kitting Services
Whiplash offers kitting services that make it easy to sell product bundles and subscription boxes.
Want to sell a group of items but also sell them individually? Create a product bundle to keep the inventory flexible. This makes it possible for the warehouse staff to sell items individually or as a set.
Each bundle functions as an item in inventory and gets assigned a SKU.
Kitting involves selling a larger set of products. It’s cheaper to pre-pack items into shipping boxes so that when they’re ordered, you only pay the per package fee, without additional picking fees.
Kitting services are charged at an hourly rate. You can use these services to add promotional items and provide a better brand experience.
Whiplash integrates with multiple channels, including ecommerce platforms, online marketplaces, payment systems, shipping software, and returns processing apps.
If you need an integration that’s not already available, you can hire a developer to create it for you using the Whiplash API.
Ecommerce Platform Integrations
Whiplash integrates with most major ecommerce platforms:
- Big Cartel
Once connected, you can start importing orders for fulfillment.
Ecommerce Platform Integrations
Whiplash integrates with:
Shipping Carrier Integrations
Whiplash works with:
International shipping is available through a variety of carriers.
Ease of Use
The Whiplash platform is straightforward to use. After working through the initial setup, everything runs smoothly on its own.
The cloud-based platform makes it easy to access order status information from any internet-connected device.
Customer support is available via email and phone. Live chat is available in the app. Enterprise-level customers receive a dedicated account manager.
Not sold on this platform? Take a look at these Whiplash alternatives.
ShipBob is one of the best-known fulfillment providers in the industry because it works well with such a variety of businesses. It’s an ideal option for subscription boxes services.
ShipBob allows customers to use their own custom packaging. It integrates with many of the top ecommerce platforms. If you need something else, there’s an integrations API to help you integrate other platforms and tools.
Red Stag Fulfillment is the ideal choice for customers that routinely ship large or heavy items. They offer the best rates for packages over 10 pounds. They have a 200/month order minimum.
Amazon FBA is one of the world’s largest fulfillment companies. With their services, you leverage the size and power of the Amazon company – all you have to do is ship your inventory, and they will take care of the rest.
With Amazon FBA, you’ll get two-way inventory management, subscription box services, advanced reporting, and more. The software integrates with major ecommerce platforms and marketplaces like Shopify, WooCommerce, BigCommerce, and eBay. Shipping options include FedEx, USPS, and UPS.
You can sign up to use Amazon FBA even if you don’t sell products on Amazon. If you sell products on Amazon, you can use them to fulfill those orders and any that you sell through your website.
Is Whiplash Fulfillment the Answer for Your Company?
Whiplash offers various fulfillment services for retail, ecommerce, and more. The extensive network of fulfillment centers ensures that no matter where your packages are going, they’ll get there quickly.
Whiplash minimum order requirements mean that it’s not the best solution for a start-up. However, for a company growing rapidly, it can be what you need to keep up with the accelerated volume.
Leave Your Whiplash Reviews
Do you or have you used Whiplash for your ecommerce fulfillment? We’d love for you to share your experience with our readers.