Remember the days when organic reach on Facebook was easy to come by?
You’d publish a post and almost instantly all your Facebook followers would see it in their newsfeed.
It used to be easy to grow your Facebook page & sell products.
Then along came edge rank and organic views started to decline unless you could meet the magic formula of engagement within a time frame which gave your Facebook post more life and ultimately reach and views.
Then seemingly overnight edge rank became old news, ads were promoted as the primary tool for reaching your audience and organic reach became a thing of the past.
Or did it?
In today’s article, I’m going to make an argument that Facebook organic reach is actually alive and well, and if harnessed correctly could significantly increase customer conversion rates in your online store. Utilizing Facebook insights can help you understand and optimize this organic reach by analyzing user engagement and post performance.
Sure, Facebook Ads have their place and are great for quick growth and testing the market. However, even now, Facebook is still more of a community-based platform. As such, if you can adopt a community mindset around your brand, you could win every day of the week with your social media marketing and create a long-term army of supporters and fans without paying more than your time and creativity.
Before we go through all the different ways to increase organic growth, we must ensure your page is set up to attract all those extra eyeballs and engaging comments.
Setting Up Your Facebook Business Page for Organic Growth
If you’re reading this post, I imagine you already have a Facebook page. It may resemble a ghost town, but it’s there.
If you still need to, set up your Facebook business page.
Be sure to add eye-catching visual content. Use a header or cover photo representing your brand and complete about section so visitors know who you are, how to contact you, and what you can do for them!
Brand Example – Dresslily
You now have the option to set up a Facebook shop for your ecommerce store.
Facebook is making huge changes to their shopping experience with the option to turn your business page into a full end to end ecommerce store, including product tags in posts so a visitor can click a Facebook ad and buy instantly on the fully integrated Facebook checkout system (only available in the US at the time of writing).
However, you’re not obligated to use all of the features offered.
Instead, You can create a shop on Facebook, use the social aspect to showcase your products and lead the visitor to a product page on Facebook, which then sends them back to your website for checkout.
Brand Example – The Happy Clothing Company
Or, with just a few clicks, you can use FB as your visual front end and add a ‘Shop Now’ button under your header, including links to your store and checkout pages in your posts.
Brand Example – Rosegal
Either way, showcasing your products on Facebook can only be good, particularly when we’re making a significant effort to increase reach and Facebook engagement.
Facebook will always give you a little more love for keeping your followers on Facebook, so the more we can show and engage before they have to click through to our ecommerce store, the better!
Once your page is ready for an influx of adoring fans, let’s explore 15 strategies for significantly increasing your organic reach on Facebook.
1. Create Content That Aligns With Your Brand Ideal
If you read nothing else in this post. Read this section.
Getting to grips with your brand ideal is the secret sauce used by brands that crush it over forgettable brands.
Q: What do Dove, Redbull & Nike all have in common?
A: They have clearly defined and recognized brand ideals.
Dove is more often mentioned for its focus on beauty and positive body image than for its bath products.
You may prefer a pair of Nike Airs to another brand due to the quality of the shoe, but it’s their statements of motivation, diversity, and that anyone from any walk of life can ‘just do it’ that makes them a household name.
These brands have gone beyond their products to focus on their higher ideals. They speak to people’s world views rather than their desire for a shower gel or a pair of new trainers. A well-defined social media strategy is crucial in aligning these ideals with their audience.
Before you start randomly posting, consider your Facebook strategy. Ask yourself these questions;
- What’s your brand ideal?
- What’s your higher purpose for being?
- Who is your market?
- What are their worldviews?
People Don’t Buy What You Do, They Buy Why You Do It
An advertising chap named Leo McGivena once said, ‘No one wants a drill; what they want is the hole.’
For a better question, ‘What’s your hole?’
In Simon Sinek’s ‘Start With Why’ Ted Talk he profoundly said;
‘People don’t buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.’
‘The goal is to do business with people who believe what you believe.’
What do you believe?
Once you know your brand ideal, it becomes infinitely easier to create content around it—content that fosters meaningful interactions on your Facebook news feed. These meaningful interactions are crucial as the recent Facebook algorithm updates prioritize posts that encourage genuine connections and conversations among users, leading to increased organic reach for content creators.
No longer are you fighting against competitors in your niche all selling similar products.
You’re now selling a different story to your Facebook audience.
Brand Example – Live a Great Story
2. Use Video
Video is no longer just a nice option. It’s an absolute must in today’s TikTok, IG Reel, and YouTube engagement bait-driven world.
But if you’re looking for engagement on Facebook, then the video needs to be native to Facebook. Native videos are more likely to be prioritized in the Facebook News Feed, increasing their visibility and engagement. This is especially important for organic Facebook posts, which can serve as a testing ground to identify high-performing content that can be boosted with ads to expand reach and visibility.
It’s no good to upload to arch-rival YouTube or even share the link, as studies of the Facebook algorithm show that a) links get less reach and b) YouTube links definitely get less reach.
Thankfully, it’s just as easy to upload to FB as it is to YT today, so why not do both?
Posting Videos on Facebook
You may have noticed a message at the top of your page inviting you to manage your page and Instagram using the new business suite.
This is currently optional and you can continue using the publishing tools feature to add your posts, however, you may as well use it sooner rather than later, as in facebook’s own words;
Thankfully, it’s not rocket science (in fact, it’s far simpler than the current options inside publishing tools), although I imagine we will see some changes and updates in the coming months.
1. Open Business Suite and click ‘create post’
2. Add the text part of your post as you would with publishing tools.
3. Click on the upload video button.
If you want to use Facebook’s editing tools the video will only be for use on FB. If it’s pre-edited you can upload to both FB & IG at the same time.
4. Upload your video and publish or schedule. That’s it!
Different types of video
You have lots of options when it comes to video. You can pre-record your content or even use live Facebook videos.
If you’re happy in front of the camera, there’s nothing better for your fan base than face-to-face videos that allow viewers to see the person behind the brand.
If you’re less keen on showing your face, however, you could create;
- Animated videos
- Product videos
- User Generated videos
- Infomercials
- Unboxing videos
- Whiteboard videos
You’re limited only by your imagination, and these days, it’s easier than ever to produce creative videos about your products and/or messages due to the sheer number of clever video creation and editing apps on the market.
Apps to Help Create Awesome Videos
One of my favorites is;
Biteable – https://biteable.com/
With plenty of ready-made templates, it’s as simple as changing text and color or adding your logo and your own product images. It’s as easy or as complex as you want to make it.
At only $19 a month, you can’t go far wrong!
Other apps include;
I could go on, but we’d be here all day. There really is no excuse not to make videos anymore, whether you want to be in front or behind the camera, so whip your phone out and start recording today!
3. Host FB Lives
One step up from uploading pre-recorded videos are Facebook Live Videos.
These are exactly what they say on the tin. They’re live-streamed videos of you or your team engaging directly with your fan base and potential customers. Utilizing Facebook Live Videos is an effective way to navigate the complexities of the Facebook news feed algorithm, as live videos are prioritized and can significantly boost your organic reach and visibility.
This is as close as you’ll get to the old Tupperware parties or even QVC, where you could connect with your customers and demonstrate your products.
Brand Example – Boom by Cindy Joseph
After recording, you can host a ‘watch party’ so that anyone who missed the live stream can still watch and converse with other participants at the same time.
Who doesn’t love mini-parties, online or offline!
Different lives you could host
What kind of live could you do?
Here are some ideas for you;
- Product Demonstration
- Customer Q&A
- Product Launch
- Sale/Promo
- New Features
- New Line
- Informative or Educational
- Customer Testimonials
The secret to growing Facebook engagement with live video is consistency. There’s little point in going live once and then never going live again for months on end.
In the fast-moving, distracted world we live in today, it’s less important that you go live every week on the same day and time and far more important that you do so every week.
If your content is good and your viewers benefit greatly from it, a notification to say you’re going live will pop up in their newsfeed, and they’ll likely click to join in.
If they’re not on FB then, as I said above, they can catch the replay later in a watch party.
Facebook really does give you all the tools to reach and engage with your fan base. It’s up to you to use them!
Software for lives
Of course, you can record directly onto FB; they have the capability to do so, but if you’re after a few more bells and whistles, like interviewing others, inviting viewers to participate, sharing your screen, etc., you might want something a little more versatile.
My favorite is Streamyard. Easy to set up, super easy to use.
It’s a web-based application, so there’s nothing to install. You log in, choose your destinations (where you want to livestream), and create a broadcast. It’s that simple.
You can invite guests, share your screen, add banners, logos, a ticker bar, and even click on any user comments to show them on the screen during your live. The recording of your Facebook Live is then saved in the software for 15 days for you to download at your leisure and use across the web for increased exposure.
It’s also saved instantly on Facebook and can be replayed by your followers anytime.
Other software for Facebook live video includes;
- Zoom
- BeLive
- Ecamm Live (for mac)
4. Sign Up For Brands Collabs Manager
Facebook introduced Brands Collabs Manager in 2018 as a way for brands to connect directly with influencers (otherwise known as ‘creators’).
Influencers can talk and post about their favorite brands, including a product tag in their post that allows the visitor to click and go directly to the product.
We’ve all heard about the ‘Oprah’ or ‘Meghan’ effect.
Well, this is exactly that. Brands can partner with creators and showcase their brands directly to the creator’s audience.
This is influencer marketing on steroids!
Forget expensive influencer agencies charging thousands to connect you with the right account. Now you can do it by signing up for Brands Collabs Manager and finding the ideal creators you’d like to work with.
Here’s what you can expect branded content to look like;
‘Branded content posts appear as your page with a brand’s page, and a Paid Partnership label is applied to the grey post.’
People who see your branded content posts can click About This Partnership to see more details.
To be eligible to use Brands Collabs Manager you’ll need;
- A minimum of 1000 followers
- Over 15,000 post engagements in the last 60 days
- 180,000 video minutes viewed in the last 60 days
- 30,000 1-minute views of videos that are at least 3 minutes long
They may seem like steep requirements, but clearly, Facebook wants collaborations between engaged brands.
So, implement all of the suggestions in this post, and you’ll be negotiating deals with brands and influencers everywhere!
You can find out more on Facebook and apply here.
5. Activate FB Messenger
Are you leveraging FB Messenger yet? If not, you should be.
What better way to engage with our customers than via direct message.
With over 74% of people on Facebook expecting to be able to message a business for customer service issues or make a purchase, getting your FB Messenger set up should be a priority for your ecommerce store.
If you’re not harnessing this If you don’t harness this incredibly powerful way of communicating with potential customers, you could be wasting a lot of money.
How to get started with FB Messenger
Step 1: At its most simple, turn it on!
You can check the box to allow people and pages to message you by going to general settings on your business page.
Step 2: Add a Messenger Greeting
As I write, Facebook is changing to a whole new layout, and some features are missing or still in transit. If you still have the older layout, you can set up a messenger greeting that pops up as soon as someone visits your page.
That feature isn’t showing in the new business suite layout yet, but I’m sure it will be added soon.
Step 3: Add an Instant Reply
You can, however, add an instant reply, so as soon as someone sends you a message, you have an instant response ready to go if you’re not online or don’t want to be monitoring messages 24/7!
Step 4: Create answers to ‘FAQ’s
You can add up to four frequently asked questions to the top of your conversation or five to a menu people can access throughout the conversation.
Any way in which you can save a customer time and answer a question without them having to wait for a response is a bonus, so use these questions wisely and be sure to answer the most popular and prevalent customer questions you regularly receive.
Step 5: Add an ‘away’ message
The most important thing to remember when using Facebook messenger is your speed of response.
We live in a world of instant gratification, and people want a response now!
If you have specific times when your page isn’t manned and you know messages won’t be responded to timely, create an away message, letting the visitor know your response times and when you’ll be back.
Using your Facebook messenger is a great start, and it will greatly increase your engagement and relationships with your audience.
To take it a step further, I recommend investigating using a messenger bot that can integrate seamlessly into the Facebook messaging service and become a powerful Facebook marketing channel for your ecommerce business.
6. Encourage User Generated Content
One of my faves!
The world is changing. People love to buy, but they hate being sold, too.
This is why having a strong brand ideal is so powerful. Once customers buy into why you’re doing what you’re doing, they connect with you much deeper and become more than simply customers or users of your products.
They become advocates!
A great example of this is the brand Live a Great Story.
So many of their users’ stories are around moments when they’ve moved out of their comfort zone, maybe lost a loved one, or had a huge change in circumstances and want to share their story with the world.
Their audience believes in the brand. They believe in the higher purpose of ‘living a great story’ and are more than happy to share their stories and beliefs. These user-generated stories can be leveraged as organic social media posts, which help increase engagement and visibility without paid advertising.
Another great example is the women’s clothing store ‘Aerie’ with their well-known hashtag #aeriereal.
Their brand ideal is about girl power, body positivity, and ‘no retouching’ hence ‘aerie real’
They encourage ‘real’ women to share their stories wearing Aerie clothes, which, of course, cater to all shapes and sizes. They then take the best and publish them in their news feed, driving extra page likes. This strategy of using organic posts to showcase user-generated content helps build a loyal community and test content before boosting with ads.
Word of mouth always has been and continues to be the strongest form of marketing.
In fact, studies show that some 86% of consumers say they trust recommendations from family and friends compared to 48% who trust what they see on social media. And with the increase of ‘fake news,’ that number is set to decrease over the coming years.
What better way to win free Facebook advertising than by building an audience of highly engaged, raving fans!
Here are some tips for getting user-generated content campaigns off the ground;
1. Hold a contest/giveaway
Ask users to send a picture of them using your product, with a prize for the best photo.
2. Ask your customers
If you have a strong brand, ask your customers to share their story with your audience via email campaigns or within your Facebook Group if you have one.
3. Create your own custom hashtag
Like in the #aeriereal example above, create a relevant and easy-to-remember hashtag your customers can use to post pictures or videos sharing their experiences with your brand and products.
4. Share reviews
If a customer leaves a particularly favorable review on your website, screenshot it and post it on Facebook. Social proof is powerful!
5. Support a cause
Cause marketing works. Encourage users to upload photos and stories with your products by donating a portion of each sale for every photo uploaded.
I’m sure you’ll devise many more creative ways to encourage users to share their positive experiences with your brand, but the ideas above should get you started.
7. Use Hashtags
Although Facebook introduced hashtags in 2013, it has only recently started to promote their use.
In fact, Facebook has recently been actively encouraging users to use hashtags in their posts to increase reach.
However, don’t get too excited. Just because FB says it should be so doesn’t mean automatic market adoption.
People aren’t used to hashtags on Facebook – the Facebook algorithm historically worked using Facebook likes. So it will take a while to catch on. But in the meantime, as with Instagram, Facebook users can actively search for a specific topic using a hashtag.
So if your brand is wax candles, for example, & you start to subtly hashtag your posts, candles, relaxation, meditation, and mental health (if any of these related topics happen to be part of your brand ideal) as more people search for these terms the more chance they’ll come across your posts.
You really have nothing to lose and everything to gain, so it’s worth testing and measuring.
You really have nothing to lose and everything to gain, so it’s worth testing and measuring.
8. Run Regular Giveaways
Who doesn’t love winning a good freebie?
Giveaways are an excellent opportunity to engage your audience, build an email list & create a viral post.
The key to a great giveaway is to keep it relevant!
If you sell men’s watches, there’s no point in doing a giveaway for the next Apple iPhone. You’ll get every man and his dog signing up to win, none of whom are interested in men’s watches.
I know that sounds obvious, but I see a lot of intelligent brands get this wrong.
This Forex brand is giving away a pair of Apple AirPod Pros, which my 14-year-old daughter would love to win. I hasten to add that she isn’t about to invest in Forex anytime soon!
So what to giveaway?
Ideally, one of your own products.
This will ensure you’ll get a very high percentage of your ideal target market signing up.
Unfortunately, you always get those who sign up to get something for free; there’s nothing you can do about that. But the goal here is to attract those who are or would be interested in your brand/product.
How to run a giveaway
You have a couple of options.
You can use a giveaway app.
Apps are built specifically with virality in mind and will also connect with your email provider so you can build an email list of entrants via your contests.
Some popular apps include;
They’re all great apps; the best way to decide which one will work best for you is to try them.
However, if you’re watching your pennies and want to get a giveaway up fast with no fuss;
Add the giveaway conditions directly to the post.
If you’re not too worried about building an email list at this stage, create a contest that only requires entrants to engage and share.
These campaigns attract lots of engagement through likes, comments, and shares. They contain everything you need to help Facebook increase your organic reach.
A quick note on giveaways: They’ll only ever be as good as your follow-up sequence after people have entered.
If you want to turn engagement into sales, then be sure to either have robust nurture and convert email sequences to turn as many entrants as possible into paying customers or follow up Facebook posts/flash sales to keep the engagement momentum going and interact further with your audience.
This is something you can only set and remember.
9. Run Flash Sales
Flash sales work along the same lines as giveaways.
They’re attractive, viral & best of all, include real-time scarcity.
There’s nothing like a solid bit of scarcity to accelerate action!
But it has to be real. In today’s transparent, social world, the fastest way to kill your brand is to promote false scarcity.
So don’t have flash sales after flash sales. It won’t take long before your audience starts to ignore you, leaving you wondering where all your customers have gone.
Here are some best practices for running sales on FB;
1. Have a goal for your flash sale
- Acquire new customers
- Make your current customers feel loved
- Get rid of some excess inventory
- Promote a new line
Knowing your goal ahead of time will ensure you both present and promote your flash sale accordingly.
2. Make them seasonal
Is it Valentine’s Day, Christmas, or Black Friday?
What a great time to run a sale!
Your audience is expecting it and is already on the lookout for a good bargain.
3. Promote Scarcity
Add an end date for your flash sale and be sure to include that in your copy/images.
4. Be Specific
Too many choices can mean no choice, so rather than doing a generic ‘30% off everything sale’, pick one or two products and promote those for sale only.
You’ll attract a highly targeted audience and, over time, discover which of your products are the most popular.
There’s something to be said for exclusivity, so in an ideal world, run sales sparingly and only when you have a really good reason to do so.
10. Promote Quizzes
Similar to giveaways & sales, quizzes are a dream for Facebook marketing.
Viral in nature and satisfying so much of our human behavioral psychology that it’s not even funny, a good quiz could if done well, give you a meteoric rise in Facebook likes, engagement, and sales.
In fact, you may have noticed that quizzes have been popping up more regularly in recent years as businesses, large and small, realize their potential.
The great news is that these days, it’s easy to set up a quiz and host it on Facebook. Of course, there are apps for that!
My personal favorite is; TryInteract
It’s attractive and easy to use from both the quizmaster’s and the quiz taker’s point of view.
Other Quiz Apps Include;
And loads more!
They all integrate seamlessly with main email providers, so you can increase reach and engagement and build your email list simultaneously.
Here are some tips for running great quizzes;
- Start with the end in mind. What question is important enough your target market would leave their email address to get the answer to?
- Ask fun, engaging, and easy questions. This isn’t an exam, so make it fun and quick!
- Keep it short. Your audience isn’t here for a Spanish Inquisition. Think of the most important questions you’d love to know about your audience to help serve them better, and don’t ask questions for question’s sake.
- Make it visual. With tryinteract.com (no affiliation, by the way; it’s just a great platform), you can easily create text and image questions, so mix it up!
- Test & measure! As with everything, you’ll need to try different quiz styles to find a format that works for you and your audience. Don’t give up at the first hurdle if your initial quiz doesn’t work as you hoped. The method works, so keep trying!
11. Post Regular Stories
Stories are like the online version of reality TV shows. People love to see real-time, behind-the-scenes, raw, and true-life stories in their news feeds.
Facebook Stories now boasts over 3 billion active daily users!
That’s a lot of people you could get your ecommerce business in front of with just a little creative thinking.
The plus side is that videos don’t need editing, photos don’t need filtering & you don’t need to write a script! You literally hold your phone up and go.
Whatever your business, if you can post a couple of stories each day, it’s going to do your engagement a lot of good.
Starting a group around your brand is a lot of work, but Facebook groups are crucial for fostering community and engagement with your audience. These groups can enhance customer connection, promote valuable interactions, and improve content visibility through the Facebook algorithm, ultimately leading to greater reach and interaction among users.
However, if, like me, you’d rather not be on your phone 24/7 or ruining family holidays ensuring you get the absolute right shot at the absolute right time, here’s how to streamline your storytelling;
Step 1:
Create a plan for the stories that would work well with your audience.
Some ideas include;
- Share some behind the scenes footage of your product being made or packaged
- Share photos/videos and fun clips of your product being used (encourage customers to send in some photos and video clips)
- Share quotes or fun sayings related to your business/brand
- Share a discount code or promotion
- Promote a new blog post or piece of published content
- Celebrate a National holiday that’s relevant to your brand
- Show some behind the scenes footage of your office, home, garage, or factory (wherever you’re running your business)
- Get feedback on potential new product lines with polls or Q&As
- Promote a product launch
- Run a contest
- Promote a quiz or in house game
- Ask employees to post to your stories
- Share your brand story
- Share customer reviews
- Share website changes/cover photo updates/new prices, etc
Brand Example – Best Self Co
Once again you’re limited only by your imagination.
Step 2:
Then, spend a few hours each week/month recording 5 – 10 second videos, putting some photo clips together into montage videos, adding photos to an app like Canva, and adding text/animations.
Hot Tip: Of course, you could outsource this part. You gather the videos, photos, and footage and then hand them off to someone else to turn into little video clips, photomontages, creative images, etc.
Head to upwork.com or fiverr.com; hundreds of people are looking for this type of work.
Step 3:
Lastly, sign up for an app like Buffer or Hootsuite and schedule your stories a week or preferably a month in advance.
This way it’s all happening while you can get on with running your business/living your life!
12. Start a Facebook group
Starting a group around your brand may be counter-intuitive.
Why hide your brand behind a closed group, right?
If, however, you see your group as your ‘ultra interested potential customers’ or you start a group for ‘customers only,’ not only are you encouraging repeat buys, feedback on current products, design suggestions for future products, and sell-out early-bird launches, you’re also cleverly building a marketing army!
These are your advocates, your raving fans, and the customers who’ll share your products with their friends, family, and communities.
And if you treat them well, they’ll tell the world about you!
Here are some ideas for starting & running a group for e-commerce;
For audience growth, increased engagement, and increased conversion rates;
- Create a public group where anyone on Facebook can see what’s posted in the group and offer exclusive discounts and offers only to group members.
- Add quizzes, polls & run interactive Q&A’s
- Host regular FB Lives
- Use it as a place to encourage user-generated content
- Publish product launches and get feedback on new product lines
For repeat buys, upsells and nurturing existing customers;
- Create an exclusive closed group for ‘customer only’.
- Offers discounts and exclusive promotions for repeat buys and upsells
- Offer referral incentives to encourage sharing for increased brand exposure
13. Increase Reach & Facebook Engagement While Growing Your Email List
Social media, instant engagement, messaging & groups aside; building an email list is still an incredibly powerful way of increasing engagement across all your social networks.
Much like a group, if someone has signed up for something you’ve offered for free, is already a customer, or has previously engaged with you in some way, enough for you to have their contact details, they are likely not only a customer but a crucial part of your marketing team.
Use Facebook to offer valuable freebies that your target audience loves you for. Understanding and targeting specific demographics is crucial to maximizing organic reach and interactions on your posts. Tailor your content to appeal directly to your intended audience for better results.
We’ve talked about quizzes and freebies, but other potential list builders could include;
- An ebook
- A PDF guide or worksheet relevant to your product
- A discount voucher
- A relevant how-to guide
- Free training videos
- A free shipping offer
- A checklist/cheatsheet or template
An email list-building lead magnet needs to be something your audience finds valuable enough to leave their name and email address for.
Brand Example – Big Life Journal
Posting valuable freebies amongst posts about your products and brand will most definitely encourage engagement and social sharing, as your audience will appreciate the value you’re offering.
As you grow your email list, as part of your nurture campaign, you can redirect your email audience back to your Facebook posts to encourage engagement, which in itself encourages further engagement.
You can even track performance across each platform using a Facebook pixel.
It’s an engagement loop!
14. Repurpose Existing Content
No doubt you have content already created.
You most likely have a slew of product images, maybe some blog posts, your company about page, contact details, shipping policy, etc.
Maybe you created the best customer sale email ever or are proud of your creative abandoned cart emails.
There’s also a good chance you have some customer testimonials under your belt by now.
Whatever you have can be turned into creative posts on Facebook to engage with your audience.
Remember, the more human your brand, the higher the reach and engagement.
So dig into all your content archives and get creative!
- Post high-quality product images
- Post product descriptions
- Talk about your free shipping policy
- Post testimonials/product reviews
- Post about your returns policy
- Post about your upsell offers
- Add any blog posts or educational content you create
- Post about your brand story
- If relevant, talk about how your products are made
- Talk about how to look after the products
- Post about your best-sellers
- Create posts with your contact details, encouraging people to contact you
Go through your website line by line and find any interesting way to use what you already have to increase engagement on your Facebook page.
15. Engage Engage Engage
You can’t expect your Facebook followers to engage with you unless you’re willing to engage with them.
Read and respond to every comment. Respond to messages promptly, listen to feedback, and create new content (or products) accordingly.
Brand Example – Start Today
Studies show that the average American spends 31 minutes per day on Facebook. Transparency is more important now than ever before, so be transparent, be human, and demonstrate that your store is run by real people who understand the wants and needs of its consumers.
Summary
There is no denying increasing your organic reach on Facebook is going to take some work.
The greater your levels of engagement, the greater your reach, so focusing on your customers’ wants and needs is the key!
As the founder of the biggest ecommerce company in the world says,
“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos
Focus obsessively on your customers, create resonant content, respond quickly, listen well, and have fun!
Good luck 😎