Ecommerce erases all the boundaries for sellers who want to become global entrepreneurs. The variety of selling platforms is constantly growing, and the only difficulty for a seller is to choose among many.
Fortunately, there is no need to choose only one platform. Many sellers have already started integrating their online stores with world-famous ecommerce marketplaces.
If you already have a flourishing Shopify store, starting to sell on any other platform would be a piece of cake.
As for today, Shopify Amazon integration is one of the most sought-after integrations, especially among sellers who are just starting to sell globally.
In this article, we’ll describe how Shopify Amazon integration can benefit your business, how to tackle the requirements, and how to save time and money when integrating a Shopify store with Amazon.
Why choose Shopify Amazon Integration
More and more sellers choose Amazon Shopify integration to increase their sales and brand visibility.
But why Shopify and Amazon?
Shopify is one of the largest online platforms providing sellers with all the needed functionality to grow their business. Tools for customer engagement, promotions, and marketing services help boost the customer base daily.
Shipping and payment services ensure a flawless order management process. In addition, Shopify offers affordable subscription plans for all types of sellers (including dropshipping sellers).
Amazon is one of the most trusted ecommerce retailers among buyers. So, if you need a more extensive customer base, Amazon is a perfect place to find your clients.
Also, Amazon offers sellers a broad set of services to simplify business routines. For example, Amazon has a fulfillment service (also known as FBA) that takes on all seller operations about storing, packing, and shipping orders.
How business benefits from Shopify Amazon integration
Increased number of sales
The research showed that Amazon is the most visited online retail website worldwide in 2023. There is no denying the superiority of Amazon in the e-commerce industry. By 2026, Amazon’s global net sales are estimated to exceed one trillion U.S. dollars! This makes Amazon the most viable platform for sellers who start their online business and those still looking for the right audience.
Moreover, Amazon is one of the most trusted platforms among online consumers. Around 66% of online buyers prefer to start their shopping journey on Amazon.
You’ll reach an enormous customer base as soon as you expand your Shopify inventory across Amazon marketplaces. After that, your sales will go up in no time.
Better customer perception
Understanding customers’ wants and needs may become the essential strategy for any successful retailer who wants to be ahead competition in the market.
Integrating Shopify admin and Amazon will give your business much wide range of insights into different buyer segments. Learning and analyzing the received data will help you to understand your target audience. Thus, you can improve your marketing and selling strategies and lead your business to grow.
The multichannel selling approach became a trend a long time ago now. Firstly, it is the best way to increase your presence in the online market. Several sales channels give you a more comprehensive range of potential buyers leading to more revenue.
Also, multichannel selling decreases the risks of relying on a single selling system. For example, your account on a platform gets suspended for some reason. The other store will continue functioning now, and your business will continue working.
Besides, multichannel fulfillment is now as simple as selling from a single store. Find the proper multichannel inventory and order management tool to save time and automate the processes.
Innovative pricing and selling strategies
Multichannel selling gives you a vast space for experiments. For example, you can test different selling and pricing strategies and compare the results to find the most winning for your business.
Also, many automated tools allowing to reserve your inventory and set up a different price for a product on Shopify and Amazon. Thus, you’ll be able to manage your inventory effectively and adapt pricing according to other customer groups.
Requirements to integrate Shopify with Amazon
There are some preliminary requirements for a seller to start Shopify Amazon integration.
- Have an active Shopify store (domiciled in the US).
- Create a Seller account on Amazon. Essential to get a Professional seller account.
- Ensure to provide matching currency for your Amazon and Shopify products. For example, if you have products with prices in USD, offer the same option on Amazon.
- Provide the same return policy. Amazon has quite strict requirements to return policies. Depending on the products you sell, you’ll often need approval from Amazon. Sometimes, you’ll need to adapt your return policy on Shopify based on Amazon requirements.
How to start selling on Amazon
Before we move to the Amazon Shopify integration, we’d like to provide key points on how to start selling on Amazon. Although, if you’re already familiar with Amazon, scroll down to the next section.
Amazon account set up
Each Amazon seller needs to have a Seller Central account. To create the account, you need to have the following:
- US bank account number
- Chargeable credit card
- Government-issued national ID
- Tax information
After account registration, choose a marketplace you want to sell in. Amazon offers many options to sell globally, including regions such as the Americas (including Canada), Europe, the Middle East, and the Asia Pacific. You can use one Amazon Seller Central account for one region (covering all the marketplaces within it).
Tip: If your region is missing from the list, start selling on the US marketplace, as it has the most extensive customer base.
Amazon listings and catalog
Amazon has a unique catalog structure. Typically, ecommerce platforms use Global Trade Item Numbers (GTINs, UPC, EAN, etc.) as product identifiers. Still, Amazon came up with ASIN (the Amazon Standard Identification Number) identifier. This helps to structure the product catalog thoroughly so buyers can easily find the needed products.
So, to create listings, you’ll need to find product with an existing ASIN to associate your product. If there are no products similar to yours, you’ll need to create a new one.
There are some limitations regarding the creation of ASINs. See the complete list here.
Amazon order fulfillment
There are two available variants for how you can fulfill your Amazon orders:
- Fulfill your orders on your own.
- Use Fulfilment by Amazon.
Fulfillment by Amazon, also known as FBA, is a service allowing you to resort all the responsibilities for receiving, picking, packing, and shipping your products are now on Amazon. The company also relieves you from other processes, like returns, refunds, and customer service.
The only thing you need to do is to prepare and ship your products to Amazon facilities. Of course, Amazon charges you for the services; you can get more detailed information on the fulfillment fees here.
The most unpleasant part about any selling platform is the fees, but it’s better to be prepared. So here’s a brief overview:
- Amazon referral fee. You’ll be charged up to 15% when Amazon brings customers to your listings.
- Fulfillment fee. If you choose the FBA service, Amazon will charge you for each fulfillment. Cost can vary depending on product weight and the marketplace you’re selling in. Also, Amazon can set a storage fee.
- Removal fee. Amazon will charge for each removed item. So be attentive when creating listings on Amazon.
How to integrate Shopify and Amazon
Believe it or not, you can integrate Shopify with Amazon in 15 minutes. How is it possible? You need to use an application which will do everything for you!
Nowadays, there many applications providing sellers more and more opportunities to integrate online stores with giants of ecommerce industry. If you’ve never used such apps before and don’t know which one to choose, here’s a recommendation for you.
Sales Channels is a cloud-based app that links your Shopify store to the world-famous marketplace, including Amazon, eBay, and Walmart. The app allows you to accelerate global sales and increase revenue by creating listings and managing stock & orders across multiple marketplaces from a single, user-friendly interface. The best part about Sales Channels is that it’s free for early-birds users!
Let’s take a look at how to integrate a Shopify account and Amazon via Sales Channels.
Step 1. Sign up
Create an account in Sales Channels by entering your details, confirming your email, and making up the password.
Step 2. Connect to Amazon and Shopify accounts
You can connect your Shopify app store and the Amazon accounts you want to use in just a few clicks. The process is fully automated.
Step 3. Enable price and QTY synchronization
Sales Channels will automatically connect your Amazon items and Shopify products by SKU and Product ID. If there is no match for a product, you can link it manually in the Integration grid.
You can enable inventory management and synchronization to update the price and quantity of your products via Sales Channels. That’s it!
After you’ve integrated Shopify and an Amazon store, you can benefit from the following:
- Smart inventory management. Get proper control over your stock availability, track which products sell out quickly, and fulfill every sale coming your way. Say NO to costly inventory and profit losses!
- Automated order management. Process orders (including Amazon FBA orders) from all sales channels in one place and get real-time order status updates.
- Interactive dashboard. Overview your products, orders, and shipments, using charts to track your sales performance, get summaries across integrations, and make data-driven business decisions.
- Automatic Amazon Repricing. You can enable M2E Amazon Repricer, which automatically adjusts prices 24/7. The service saves your time and effort as it automatically fluctuates your costs within the settings you choose limits. The chances of being an Amazon Buy Box winner are getting higher.
Ready to Start Selling Shopify Products on Amazon?
Shopify and Amazon are two giants among ecommerce platforms. By choosing Shopify Amazon integration, you multiply the superpowers and opportunities these companies give by two. Increase amount of your sales and reach the largest customer base.
You must ensure you meet all the preliminary requirements described in the article. Also, it’s essential to make the right choice of tool for Amazon Shopify integration.
Once done, you’ll get many new customers, increase revenue, and grow your business.