Figuring out what to sell, setting up your website and generating traffic is easier said than done. Once you have the idea to start an ecommerce business, it can take a year or two to get your ducks in a row. When you’re finally ready to launch your ecommerce website, you can’t expect traffic and sales to …
10 Proven Ecommerce Marketing Strategies To Surge Growth Read More »
On the last episode of The Pursuit of Relevance, we talked about breaking away from ecommerce marketplaces (like Amazon, Etsy, Ebay) to sell on your own website. But is that the right answer for everyone? There are so many choices on what to sell and where. Today, we’re diving in to the pro’s and con’s …
Pros and Cons of Selling on Amazon, Etsy Vs Your Own Site Read More »
Selling on your own website gives you one huge advantage vs. selling on marketplace sites like Amazon or Etsy: Repeat sales from loyal customers. The first sale to a customer matters, but if you really want to make your ecommerce business a success, you need to focus on the 2nd, 3rd, 4th….you get the idea. As …
The Beginner’s Guide To Customer Loyalty Programs Read More »
Is social media sucking up all your time with nothing in return? Social media is a critical aspect of increasing your e-commerce site’s online visibility. When used correctly, you can build meaningful relationships with customers and influencers. These relationships help you create a trusted brand that people prefer over big box retailers. I am not a social media …
Social Media eCommerce: How To Boost Exposure and Loyalty Read More »
People don’t read online; unless they’re about to spend money—then they scrutinize each word. Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight …
19 Persuasive Marketing Techniques For Product Descriptions That Sell Read More »
Everyday people visit your store and leave because they could’t find what they wanted. You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your ecommerce UX (user experience) should focus on building your visitor’s confidence by helping them …
105 Ecommerce UX Tips: How to Seduce Visitors to Buy Read More »
Does the overcomplexity of Google AdWords cause you heartburn? Data feeds, dynamic remarketing, product listing ads. It can all get overwhelming…and expensive…fast. Yes, there are common best practices, but when it comes to applying them to your specific business seeing them in action can help you understand the big picture. Today, I’m not going to show …
How to Increase the ROI of Your Google Product Ads by 1550% in One Month Read More »
Millions of marketers use Google Keyword Planner (GKP) the wrong way. Using it to spot easy to rank keyword opportunities can cripple your marketing plan. Now, you can’t even use it for basic keyword research anymore. Or can you? Supposedly if you’re running an active Adwords campaign you’ll be able to get detailed keyword data. I run active campaigns spending more than …
Why You Can’t Bank On Google’s Keyword Planner Tool Read More »
