Darren DeMatas

Darren has an MBA in Internet Marketing and 10+ years of experience marketing retail, manufacturing and Internet marketing corporations, 7-figure brands and startups online. Follow him on Twitter, LinkedIn. Or take his course to learn ecommerce.

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Persuasive Marketing

19 Persuasive Marketing Techniques For Product Descriptions That Sell

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People don’t read online; unless they’re about to spend money—then they scrutinize each word. Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight …

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How to Increase the ROI of Your Google Product Ads by 1550% in One Month

How to Increase the ROI of Your Google Product Ads by 1550% in One Month

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Does the overcomplexity of Google AdWords cause you heartburn? Data feeds, dynamic remarketing, product listing ads. It can all get overwhelming…and expensive…fast.  Yes, there are common best practices, but when it comes to applying them to your specific business seeing them in action can help you understand the big picture. Today, I’m not  going to show …

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Why You Can’t Bank On Google’s Keyword Planner Tool

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Millions of marketers use Google Keyword Planner (GKP) the wrong way. Using it to spot easy to rank keyword opportunities can cripple your marketing plan. Now, you can’t even use it for basic keyword research anymore. Or can you? Supposedly if you’re running an active Adwords campaign you’ll be able to get detailed keyword data. I run active campaigns spending more than …

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