How Does Shopify Work?

Written by

Darren DeMatas



Written by

Darren DeMatas


Reviewed By Our team of writers and content creators are experts in ecommerce and we fact-check every claim in our work to ensure it’s accurate and up-to-date. (Learn about our editorial guidelines.).

Are you asking yourself: What is Shopify? How does it work? Is it for real? If you want to start selling on Shopify or are wondering if buying from a Shopify site is safe, keep reading.

What is Shopify?

Shopify is a powerful, easy to use online platform designed to make ecommerce simple. It lets anyone sell products or services at a reasonable price. The platform covers everything Shopify sellers need, from getting a domain name to setting up an ecommerce website. They even go beyond online selling to enable in-person product and service sales.

What Is Shopify and How Does It Work

Setting up your own website might seem intimidating if you’ve never done it, and Shopify aims to help with this. Shopify can pave your way to building a store for free, without a lot of technical skills. Shopify POS provides traction to break through into in-person markets as well. Shopify has options for every kind of merchant.

Pros and Cons
Fast Loading & Easy To Use
Excels With Multichannel Sales
1-Click Selling Apps Available
Weak at SEO/Content Marketing
Checkout Not Customizable
Apps Are Expensive
Overall 4.2
Value 4.0
Features 3.8
Integrations 4.6
Performance 3.9
Design & Themes 4.0
Overall Score
User Rating
27 reviews

Shopify is a software-as-a-service ecommerce platform that provides a wide range of features to help you sell products online and in person. Sick of sloppy hosting that slows down during peak hours? Shopify has valid hosting that maintains over 99% uptime.

User Ratings
Best For
Pricing Based On
Payment Gateways
Additional Transaction Fees
Ease of Use
Design & Themes
Overall : 4.2
User Ratings :
2.0 (27 votes)
Best For : Drop shipping, print on demand, small stores, boutiques, brick and mortar.
Pricing : $29 - $299
Pricing Based On : Features, User Accounts, Transaction Fees
Payment Gateways : 100+
Additional Transaction Fees : 0 - 2%
Value : 4.0
Features : 3.8
Performance : 3.9
Ease of Use : 4.9
Design & Themes : 4.0
Integrations : 4.6

Shopify merchants come from all backgrounds and have varying levels of technical skill. It’s easy to set up the online storefront with Shopify’s drag-and-drop interface. Most beginners to ecommerce website development can get the hang of it in a few minutes.

They also have the Shopify POS for simple brick-and-mortar stores looking to take payments via the mobile app. Complex stores can use it as well. The point of sale system makes it to manage your payment process and handle PCI compliance.

Like everything else, it has downsides. The not-too-bad one is that they have just 10 free themes right now. The paid themes hover around $100 to $180.

Shopify plans are designed to be accessible to businesses of every size. The cheapest plan can be as low as $39 monthly, while professional plans are $399 a month.

Shopify Features and Plans

1-Click Upsells
Landing Page Builder
Abandoned Cart Email
Digital Products
Personalized Products
Product Export/Import
Product Search
Ratings & Reviews
Real Time Shipping Rates/Tracking
Reward Points
SEO Tools
Zoomable Product Images
Upselling & Cross Selling
Basic Shopify $39/month
1-Click Upsells :
Landing Page Builder :
Abandoned Cart Email :
Digital Products :
Personalized Products :
Product Export/Import :
Product Search :
Ratings & Reviews :
Real Time Shipping Rates/Tracking :
Reward Points :
SEO Tools :
Subscription/Recurring :
Zoomable Product Images :
Upselling & Cross Selling :
Basic Shopify $105/month
1-Click Upsells :
Landing Page Builder :
Abandoned Cart Email :
Digital Products :
Personalized Products :
Product Export/Import :
Product Search :
Ratings & Reviews :
Real Time Shipping Rates/Tracking :
Reward Points :
SEO Tools :
Subscription/Recurring :
Zoomable Product Images :
Upselling & Cross Selling :
Advanced Shopify $399/month
1-Click Upsells :
Landing Page Builder :
Abandoned Cart Email :
Digital Products :
Personalized Products :
Product Export/Import :
Product Search :
Ratings & Reviews :
Real Time Shipping Rates/Tracking :
Reward Points :
SEO Tools :
Subscription/Recurring :
Zoomable Product Images :
Upselling & Cross Selling :

Shopify Basic: At $39/month, you get an online store with:

  • Unlimited products
  • 2 staff accounts
  • Multiple sales channels
  • 1 public Hydrogen storefront
  • Up to 1,000 inventory location
  • Manual order creation
  • Discount codes
  • Free SSL certificate
  • Abandoned cart recovery
  • Gift cards
  • Basic reports
  • Customer segmentation
  • Marketing automation
  • Unlimited contacts
  • Ecommerce automations
  • Shopify Marketplace Connect with first 50-Shopify synced orders (if you have more, you’ll be charged a 1% transaction fee not to exceed $99/month)
  • Shopify Shipping with up to 77% discounts on shipping rates from DHL Express, USPS, or UPS and shipping labels
  • Shopify Payments with fraud analysis and 2.9% + 30 cents credit card rates for Visa, Mastercard, and Discover. Pay 3.9% + 30 cents for Amex and international transactions. Pay 2.7% for in person or debit card transactions and 2.0% third party transaction fees outside of Shopify Payments.
  • Shopify tax features (free for the first $100K in sales at capped at $0.99 per order or $5K year after that): Accurate sales tax calculations, tax liability tracking, easy product categorization, and automatic updates
  • Shopify POS Lite (upgrade to Pro for $89/month/location)
  • International Commerce (does not include duty and import taxes)

Shopify: For $105/month, you get an online store with everything from the Basic plan, plus:

  • 3 more staff accounts for a total of 5
  • Standard reports
  • Up to 88% shipping discounts with USPS Priority Mail Cubic and USPS Parcel Select pricing, beta shipping insurance
  • 2.6% + 30 cents on or Visa, Mastercard, and Discover. Pay 3.6% + 30 cents for Amex and international transactions. Pay 2.5% for in person or debit card transactions and 1.0% transaction fees.

Shopify Advanced: For $399/month you’ll get everything above, plus:

  • 10 more staff accounts for a total of 15
  • Advanced reports
  • 2.4% + 30 cents on or Visa, Mastercard, and Discover. Pay 3.4% + 30 cents for Amex and international transactions. Pay 2.4% for in person or debit card transactions and 0.5% transaction fees.

For new users who aren’t ready to commit to a full online store, there’s the Starter plan, formerly known as Shopify Lite. It lets you sell products without maintaining a store. It’s basically the equivalent of a “Buy Now” button that you can add to your existing website or blog.

To save even more money, consider upgrading to an annual plan. You’ll get a 25% discount on all plans.

Advantages of Shopify

  • Ease of use. There aren’t many platforms that make getting online and selling your products as simple as Shopify. It’s easy to put products in your store, handle orders, and build an attractive site, all without technical skills. The Shopify dashboard lets you track your sales and earnings once the site goes live.
  • Affordable. You can get online with a site that can defy the odds and make your side hustle a real hustle for only about $30 per month. Shopify starter plans are perfect for stores that are just starting out. With a mid-grade plan priced at about twice that rate, you can get your business started and bring it to a large company very affordably with Shopify. Even if you pay a monthly fee to a payment processor, your costs to get started are very low.
  • Attractive. Plenty of gorgeous themes that respond well on PC or mobile devices make it almost fool-proof for you to make an epic ecommerce website that your customers will love.
  • Proven for dropshipping. If you’ve been slaving away managing your own inventory, Shopify shipping can make life a lot easier for you. Shopify lets you invest in yourself and build a store without stocking anything yourself.
  • Support. Nothing can steal your thunder like coming to a roadblock that you can’t beat down yourself. Shopify provides a lot of good support available through multiple channels, 24 hours a day, 7 days a week.

Hidden Costs and Poor SEO: The Potential Disadvantage of Shopify

Shopify comes at a very affordable rate, but that rate looks less attractive if you need to purchase add-ons to make your shop work for your needs. Shopify has countless apps and integrations, but many of them come at additional cost. Do your research to find out what additional costs you’ll pay for the integrations to build the store that you need. Screenshot 1

Shopify charges transaction fees up to 2.0% unless you go through Shopify Payment. Since Shopify Payments isn’t the best way for every business to accept payments, your store could suffer a notable additional cost in transaction fees. Be sure to calculate how much the Shopify payments fee is eating into your profits.

SEO is notably missing in Shopify. There are some ways you can improve it, but if attracting organic traffic through SEO is a priority for you, Shopify probably isn’t the best fit. 

Shopify Pros
  • Super easy to set up
  • Reliable uptime and fast loading speed
  • Excels with multi-channel selling
Cons of Shopify
  • Poor SEO performance in consecutive studies
  • Advanced features will require knowledge of Liquid
  • Apps can add up

Shopify Pricing

How Does Shopify Ecommerce Work?

The Shopify platform has been a perfect kick-start option for hopeful ecommerce business for over a decade. It started when the founder wanted to sell snowboards online but couldn’t find a good, easy-to-use ecommerce platform. The result was Shopify, an ecommerce solution for opening an online storefront with little to no technical knowledge.

You can sell an incredible range of things on Shopify, both physical and digital. That makes Shopify a solid choice for an ecommerce entrepreneur. Most Shopify users don’t have a ton of technical knowledge about how to set up an e-commerce website, and that’s okay.

Shopify is one of the original ecommerce platforms. It has evolved into an industry leader in e-commerce. It was built to make it easier for merchants to sell online, and it keeps evolving. 

How Does Ecommerce Websites Work
  1. A customer visits your ecommerce website and makes a selection. Any page or collection of pages that you fill with content and drive traffic to can be your ecommerce website. 
  2. Your customer’s order goes into a shopping cart, from which they can enter payment.
  3. Secure information goes through an SSL certificate. This encrypts data so that your visitors can send personal information and payment information safely. Shopify provides the SSL certificate for you.
  4. Your customer’s data goes through a payment gateway. It sends credit card information securely and purchases the item. Shopify offers their own payment gateway, or you can use a third party payment provider.
  5. A transnational email is sent to your customer confirming the order and sending a receipt of purchase. This is done automatically through your shopping cart software.
  6. The order is completed. Next, you can manually ship and fulfill the order, or you can use a fulfillment center. The fulfillment center can automatically ship your inventory by integrating with your shopping cart. Shopify offers extensive support for fulfillment centers. They have their own, or a third party fulfillment, like Amazon.
  7. The money from your sales on Shopify goes to the merchant account. 
  8. The money goes to your business bank account

What is Shopify Used For?

Using Shopify isn’t hard. A free trial gives you the chance to try it out before you level up. A paid subscription gives you a well-equipped Shopify store for only about $39 per month after your free trial ends. If you’re ready to get started, here are the details about how to set up a Shopify site

If you’re not ready to commit to a full plan, you can sign up for the Shopify Starter plan (aka Lite). An advantage of Shopify Lite is that it makes it easy to sell products from an existing website.

You can use Shopify for the following:

Sell Physical Things Online

Shopify is best known as a platform for online sales of physical products. They’ve been offering a genuine online presence to tiny companies selling specific products for a long time. Shopify is exceptionally powerful for dropshipping.

No matter what you’re selling, Shopify can get you set up with a gorgeous store that will make customers forget they’re online. With multiple payment processing options and an inventory of unlimited products, your Shopify store can be more appealing than a crowded department store.

Utilize MultiChannel Sales Support

Want a brick and mortar store or a presence at pop up events as well? If your dreams go beyond an ecommerce store, Shopify offers good support. Shopify POS is automatically offered when you get your ecommerce platform set up. It lets you take full or partial payments, credit and debit cards, and sell gift cards.

Even if you’re mostly online, ignoring in-person sales is a blown opportunity. You won’t know how many new customers you could make in real time with a popup event until you try. Store owners can easily offer discounts, scan barcodes, and customize receipts, all from a smartphone.

Shopify syncs your online store and your POS, so you’re in control of your inventory and finances at all times.

Expand Into Digital Sales

Increasingly, digital products offer some of the most profitable growth opportunities. If you want all the income with none of the anxiety-pumping overhead, digital sales might be for you. Forget about shipping rates and start making money from a Shopify business quickly.

Whether you have ebooks, audio, photo editing presets, or patterns, you can hustle online. Naturally, this kind of commerce is attractive to anyone who wants to make a massive income with slim overhead.

Offer Services and Memberships

Shopify can be a great platform for monetizing services. If you’re an artist, a yoga studio instructor, or a teacher, you can set up a site to bring in more clients. You can even sell tickets and memberships using Shopify.

Provide Rentals

Have things that people might want, but not willing to sell them? The Shopify platform offers options for renting machinery, clothing, props, costumers, or any other hodgepodge of goods that people don’t need permanently.

Whatever Else You’d Like

You can sell pretty much anything that you vibe with on Shopify. A resourceful online store can make an absolute success of itself selling things that other eCommerce websites haven’t thought of. Here are some more ideas to inspire you.

Getting Your Shopify Store Started

1. Sign Up

There’s no reason not to start with a free trial, so it’s very easy to get started on Shopify without much hard work. You’ll need a unique store name, so be ready to squeeze some creative ideas out, and don’t be too stuck if your first choice isn’t available. You’ll need to provide some basic information about yourself and then you’ll be asked what you want to sell.

Shopify Store Dashboard

With a basic Shopify plan, you can test out your business idea without spending much. It’s ok if you don’t know what you will put in your Shopify store yet. You can pick the “Playing around” and “I’m not sure” options. You can decide what to put in your Shopify store and change its name later.

Be sure to include the important information that customers will want to see, like your business email address, legal business name, location, and currency. Putting contact information well within reach legitimizes you to your customers.

Legal pages are also essential before you start selling. Be clear about your refund and return policies, customer privacy policy, shipping, and other terms of use.

2. Set Up Your Shopify Template

Once you’re signed up, you can make your site look the way you want it. Each Shopify theme has a comprehensive range of modifications, without getting in the weeds with coding. 

Shopify Theme Store

You’ll be glad to know that you can change most aspects of your Shopify store by editing the HTML or CSS. If you can’t make the edits you need yourself, Shopify support may be able to help. Advanced customization is possible if you understand Liquid, Shopify’s programming language based on Ruby on Rails.

Most ecommerce businesses find a design they like within the premium themes available from Shopify and the additional compatible premium themes in template marketplaces. Only a few themes are available for free. Others come at an additional cost over the bottom line Shopify price. You can visit the Shopify Theme Store to see if there is one that meets your needs.

Don’t feel like you have to be absolutely sure about your theme. You can always change it later.

3. Add Your Content and Products

Whether you’re selling a physical product, a digital good, or a service, you’ll need to stock your store with options for your customers to choose from. Shopify allows you to provide a great deal of detail about your products. You’re in control of the copy, SEO in the content, and providing the kind of copy that will convince a customer that you’re no sleazy online shop.

Add a Product to Your Shopify Store

You can also upload pictures of each product or images that represent your business services. They can be rearranged once they’re loaded, so you don’t have to worry about how you load them. Consistently is key when it comes to image sizes; otherwise, your store will look more like a photo gallery than a store.

Products or services can be grouped in collections to make it easier for your customers to find them. Because products can be in any number of collections, good categories make it more likely that more of the products your customers are looking for will be put in front of them. Products can be added manually to each collection or automatically included, depending on their features.

Products can be classified by:

  • Color
  • Type
  • Seasonal
  • Indoor or outdoor
  • Any other classification that makes sense for your product and audience

How Does Shopify Work Once It’s Set Up?

Setting up your basic Shopify account and online store is just the beginning. Shopify is highly customizable with whatever kinds of products you’d like. It also gives you a lot of options on how to make your online store look and work. Here’s what you need to know about how to start selling whatever you’d like in a Shopify store that looks and works just how you want it to.

Shopify has thousands of add-ons to choose from, so if you find that you’re missing something out of the box, you are unlikely to struggle to find what you need in the Shopify app store. You may have to pay extra for the apps that you need to build the website you want, so it’s smart to look into all the apps that might be important to you before you commit to Shopify.

How to Use Shopify Payments

Shopify Pay is the most affordable payment gateway when you’re using Shopify. Without it, you’ll be paying nearly 3% on every transaction, which can get expensive fast. In fact, these fees can be a reality check when you start to move products. It may astonish you how easily those lurking fees can make a dent in your success.

Set Up Shopify Payments

Additional transaction fees are waived when you use Shopify Payments, so if you don’t mind their payment gateway, you won’t find fees to be a big deal. You can also get lower fees when you sign up for a more advanced Shopify plan, but you’ll still be spending around 2.4%  per transaction for taking credit cards online or in person.

Be wary of potential pitfalls looming over Shopify Payments. You can’t use it for every kind of business. Don’t get played into signing up for Shopify, only to find that you’re stuck paying transaction fees on third party payment processors. Shopify payment processing isn’t available for businesses offering investment services, law firms for most transactions, crowdfunding campaigns, virtual currency, cannabis, and more.

Write a Blog

Think a blog is phony, soft science? Think again. A blog is a data-driven marketing technique to bump your SEO ranking through content marketing. Furthermore, a blog lends your business legitimacy, provided it’s packed with good content, and not fluff. 

Shopify is not, first and foremost, a blogging platform. It shouldn’t come as a surprise that if you’re mostly getting online for blogging, you will likely be disappointed. However, if you want a good blog attached to your domain name to boost your SEO and validate your business, Shopify has what it takes.

If you want more from your Shopify blog, you can tap into a WordPress account and import your blog into Shopify. This way, your store platform gets all the features of blogging on WordPress.

Your blog can also generate income for your website, whether you run a blog directly through Spotify or integrate with WordPress. Embed a “Buy,” button, and advertise with images and descriptions of products right on your blog.

Set Up Shopify Shipping

One major advantage of Shopify is how easy they make it to outsource shipping. Shopify offers its own shipping with significant opportunities for discounts, depending on what plan you’re on and what shipping you use. They offer good rates from UPS, USPS, and more.

If you want more from shipping, Shopify also integrates with a number of apps. Look into shipping rates with various apps and Shopify to get a sense of what you’ll be paying to get products to your customers within your free trial.

Naturally, if your business doesn’t deal in physical products, you won’t need to worry about shipping for your online store. If you’re interested in dropshipping, look into third party apps. Shopify offers excellent support for dropshipping, so if this is an avenue that you’re looking into, Shopify is a solid way to go.

Dropshipping With Shopify

Excited about starting an ecommerce business from scratch, but worried about the cost of stocking products? Dropshipping might be the answer for you.

Dropshipping doesn’t come standard on any Shopify pricing level, but Shopify does support dropshipping extremely well using external apps. Dropshipping is a fantastic way to enable you to make fearless choices in stocking your store. 

You don’t actually have to buy anything from a supplier to get started. Stock a vast array of products in your online store and order them online when a customer buys them. Some great dropshipping apps are Spocket, Printify, and Modalyst.

Sup Dropshipping Shopify app

Keep Your Customers with Abandoned Cart Recovery

Building a great website, stocking your store, and attracting customers all goes to waste if you lose customers before the checkout process. Thankfully, Shopify gives you the features that you need to customize checkouts and keep customers.

Let customers check out without an account if you’d like to avoid losing customers who don’t want to sign up. Require sign-ups and offer lots of incentives to help you gain a long time customer, not just a sale in the moment. 

Let customers choose whether to check out with a phone number or email address. If customers leave without paying, a cart abandonment email can automatically go out to prompt them to finish the purchase. Want to recover sales without having to collect emails? Booster Apps Abandoned Cart Recovery lets you do just that by prompting people about their abandoned cart before they leave your store.

Integrate With Other Sales Channels

Shopify lets you connect your website to huge sites like Amazon and eBay. Why compete to get onto the first page of Google results for your products when you can utilize the insane traffic present on these big sites? The more unique your products, the more likely you’ll end up first for search results from customers who want your product the most.

One thing you better realize, however, is that reviews of Shopify integration with some sites like these aren’t great. Many Shopify merchants say the Amazon integration seems to be that it isn’t much better than manually listing items on Amazon.

When it comes to Shopify eBay integration, users seem to be considerably more pleased. If you want to list your products on a big website like Amazon or eBay, do your research to ensure that integration is not just offered, but effective.

Tracking Finances with Shopify

Are you running a one-person business and handling your own bookkeeping with no trouble? If you have dreams of scaling up in the long-term game, you’ll need help automating finance management.

Keeping track of finances in real time is the only practical way to be sure that you’re not losing money. You can look at daily sales breakdowns, order histories, and reports from physical and online business. Auto-generated inventory reports keep you from overselling or overstocking.

If you want more from inventory management, look into Shopify apps like Stock Sync. You can customize your product classification with over 20 product fields. Sync with a number of vendor websites and automatically track your inventory across stores. You can also manage a number of drop shippers and suppliers from one platform.

Provide Superb Customer Support

No matter how great your product or store, poor customer service kills success. With a great customer support app, you’re in control of each customer experience. Apps like the HelpCenter, which comes with a free account, gives you a massive FAQ to answer common questions quickly without the customer having to reach out to you. An advanced Help Center makes it easy for customers to find more advanced answers.

Integrate with Social Media

Your customers spend a lot of time on social media, so selling and advertising there is important. With your social media accounts connected, you can boost sales without spending much. Shopify allows you to sell on Facebook, Instagram, Pinterest, and more. Put a “Buy,” button on each Facebook ad to boost sales and make social media followers into paying customers.

If your business is primarily run through social media, you can use Shopify lite to streamline payment processing. Its even cheaper than Shopify Basic and gives your buyers confidence their credit card information is secure.

Want more from your social media integration? An app like Brainity enables you to bring more traffic to your ecommerce store and turn more of that traffic into sales with targeted Facebook and Instagram marketing.

Track Analytics

Shopify features a good dashboard to give you practical, real-time updates on your traffic and sales, including:

  • Total sales, including point of sale and online store income
  • Average order value
  • Returning customer rate over time and how it is trending
  • Conversion rates
  • Total orders and orders over time

However, most store owners are likely to want more features from their analytics. Shopify syncs seamlessly with Google Analytics ID. Google Analytics can tell you a lot about your customers, gathered from their HTTP requests, browser info, and cookies.

Developing Shopify Further

If you want more from Shopify, there are a lot of options available for the Shopify expert. Shopify API is highly customizable, enabling you to tweak or build new apps as needed. As a Shopify admin, you’ll find that you can transform your site without even needing coding. With some basic tested code, you can make a store that will meet the needs of practically any business.

Sell or Buy Your Online Store

Once you’ve built a gorgeous store, you may want to keep it forever, or you may be ready for the next project. Sell your site on the Shopify Exchange Marketplace for a lump sum that you can use to start your next project or put in your pocket.

Want to skip the work in establishing your ecommerce website? You can buy ready-made sites that already have a proven track record with valid, believable results in their industry.

Is Shopify Legit?

Have you ever looked through your bank records, seen a transaction that you didn’t recognize, and quickly jumped to the defiant conclusion that something shady was going on, only to realize that it was an online purchase that you really had made?

Unfortunately for Shopify, the phrase “powered by Shopify,” on a transaction too often prompts a snarky response that it is a mistake or a wrongful charge. Many customers don’t realize that the ecommerce store they have purchased from was a Shopify merchant. 

Too often, they don’t actually realize who they gave their credit card information to. The ability for online store owners to remove a lot of Shopify branding separates them from Shopify, making it harder for customers to realize that Shopify is conducting the transaction.

That said, scammers do use Shopify, as they use pretty much any and all platforms and services. Users are sometimes upset at Shopify for allowing toxic purposes with their platform. However, Shopify, like any other platform, has limited power to stop it.

Shopify is a legitimate platform that powers thousands of successful businesses, both online and on the pavement.

The Better Business Bureau gives Shopify an A+, despite the less than stellar handful of customer reviews. Their excellent rating for Shopify is a representation of how they expect a business to interact with customers. They get that information from the business, from customers, and from public sources of data.

Give Shopify a Shot

Shopify has a number of advantages if you want to up your game with your online store or a physical presence. If you are a resourceful self-starter ready to learn a life lesson or two, ecommerce is a proven recipe for life-changing earnings. However, be ready to sweat as you struggle to rip off a piece of the ecommerce market for yourself.

Shopify is a good platform for the tech-adverse or those with some coding know-how. It can scale with you at a reasonable cost and gives you the power to pay for only the apps and plugins that you really need.

If Shopify is the first platform that you’ve considered in building your online store, it’s not a bad idea to consider all the best ecommerce platforms. Compare your options to be sure that you’re choosing the right platform for your needs. Some platforms may come with more of the features that you need without having to pay for additional apps.

Pros and Cons
Fast Loading & Easy To Use
Excels With Multichannel Sales
1-Click Selling Apps Available
Weak at SEO/Content Marketing
Checkout Not Customizable
Apps Are Expensive
Overall 4.2
Value 4.0
Features 3.8
Integrations 4.6
Performance 3.9
Design & Themes 4.0
Overall Score
User Rating
27 reviews

Others may make it easier for you to build a quick online store that meets all your needs with no coding and few external apps. If you like the robust platform offered by Shopify and the capacity to customize your store fully to your needs with external apps, this might be the platform to amp up your online and in-person income.

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